Download - How of mobile
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How?CC By http://www.flickr.com/photos/ameninadosolhos/2226574367
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PlatformsCC By http://www.flickr.com/photos/stuckincustoms/211239773
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PC world
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Mobile
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Mobile PlatformsSymbian S60
J2me
Meego
Blackberry
Windows Mobile
Windows Phone
SMS
Mobile Web
Widgets
iPhone
Android
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Mobile PlatformsSymbian S60
J2me
Meego
Blackberry
Windows Mobile
Windows Phone
SMS
Mobile Web
Widgets
iPhone
Android
Firefox Phone?
Blackberry revival?
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SMS
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William Gibson
"The future is here. It's just not evenly distributed yet."
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iPhone
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Steve Jobs
“Phone differentiation used to be about radios and antennas and things like
that...We think, going forward, the phone of the future will be differentiated by software”
CC By http://www.flickr.com/photos/gilderic/3517477267
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Android
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Android
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AndroidMore open than iPhone:
Possible to replace native parts (ie contacts)
hook into OS. (ie: Receive SMS)
run background tasks.
Market & Own distribution possible (but not common).
Growing, but not there yet
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Windows Phone 7
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Mobile Widgets
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Mobile Web
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Normal vs. Mobile webFew browsers
Consistent behaviour
Big screens
Input: mouse
Many browsers
Different browsers
Different screen sizes
Keypad/touch/mouse emulator
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Mobile web is the future
Like normal web: distribution rules
Interface & sensor access will get there
Most apps are lists & screens with data anyway
HTML 5 is leading the way: Cool new things
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Worldwide Distribution
Worldwide Payments
Appstore
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112.556775.369
apps
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233,636,281
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So, which one?
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Which platform?
Reach in YOUR target group
Capabilities needed
Future-ness (that’s a perfectly cromulent word!)
It’s still nowhere near a mature market
If possible, go with the web
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Multiple PlatformsDon’t start from scratch all the time
Build (internal) API
If you are popular others will build for you :) eg: Twitter
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Let’s build an app
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Which Platform?
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?
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Native Apps
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Why go native on mobile?
More control over the user experience
Richer interaction (make buttons do stuff)
Access to sensor data
Distribution through appstores
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Pay $100.
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Xcode
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Testing
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Simulator
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Test on device!
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UDID’s
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Objective C. Not easy
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WebApps
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Powerful browser
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Web Based
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Browser Install
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Run as app
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Games
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Dashcode
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Disadvantages
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Appstore
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PhoneGap!
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Native
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Web-based apps
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WWW folder
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Submit
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Online app Management
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Submit
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Wait....
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Wait..........
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Approved
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Appstore
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Make Money!
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Sell apps?
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$230.000.000!
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Ads?
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Other sources?
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Thankswww.martijnpannevis.nlmartijn @ PanMan.nl@PanMan on Twitter