WCWI: 26th Annual Worksite Wellness Conference
9/6/2016
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How to Build a Culture of Wellness…and make Fitness FUN!
Stephanie Pereira da Silva, Health & Wellness Manager (Kimberly-Clark)
Amanda Natividad, Fitbit Wellness (Fitbit)
Do corporate wellness the right way
REWARDING
EXPERIENCES
SCALABLE &
MEASURABLE
CONNECTED
COMMUNITY
SELF-MOTIVATED
CHANGE
$62.3B or 11.3 days resulting
from insomnia's effect on the average U.S. worker's
productivity.
57% of employees would
exchange health & wellness data for reduced
health care premiums.
7 in 10 employees say that health
& wellness programs positively impact the
culture at work.
45% of benefits professionals
say they spend a great
deal of their time working to
increase wellness plan
participation.
nearly
Source: Insomnia and the Performance of U.S.
Workers. SLEEP. (2011).
Source: The State of Workplace Productivity.
Cornerstone on Demand. (2014). Source: The Business of Healthy Employees.
Workforce Management and Virgin Pulse.
(2013).
Source: Inside Benefits Communication
Survey. NBCH and Benz Communications.
(2014).
The Fitbit platform
Daily
Activity
Exercise Nutrition Sleep Body
Composition
Stress &
Well-being
Connected
Experience
What do CEOs think?
WCWI: 26th Annual Worksite Wellness Conference
9/6/2016
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Source: 2015 Fitbit Wellness Survey of CEOs, companies with 1,000-10,000 employees, n = 200
28% 23% 21%
hard to keep
track of data low employee
participation high cost
Top 3 problems CEOs face
94% of CEOs believe a health and wellness
program is essential to attracting top talent.
88% of CEOs report that their companies already
have a corporate health and wellness
program in place.
Leaders believe wellness is a priority
Source: 2015 Fitbit Wellness Survey of CEOs, companies with 1,000-10,000 employees, n = 200
53% more engaged
employees 51% increased
employee retention
47% lower healthcare
costs
47% stronger sense of
community 44% fewer sick days
used
Source: 2015 Fitbit Wellness Survey of CEOs, companies with 1,000-10,000 employees, n = 200
Top 5 benefits CEOs see
*2015 Fitbit Wellness Survey of CEOs, companies with 1,000 - 10,000 employees, n = 200
What do CEOs think about activity challenges?
WCWI: 26th Annual Worksite Wellness Conference
9/6/2016
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*2015 Fitbit Wellness Survey of CEOs, companies with 1,000 - 10,000 employees, n = 200
What do CEOs think about activity challenges?
*2015 Fitbit Wellness Survey of CEOs, companies with 1,000 - 10,000 employees, n = 200
Working With Your Executive
Team to Boost Workplace Well-
being
ROI VOI
Understand their objectives
WCWI: 26th Annual Worksite Wellness Conference
9/6/2016
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Claims
Data Money HRE
What you’ll consider with ROI
Retention Culture Engagement
What you’ll consider with VOI
• Understand your company's mission, vision and
overall strategic plan
• Align your wellness strategy with the company's
strategic goals
• Do your research
• Summarize your findings and compare options, if they exist
• Clearly define your goal and the expected result
• Propose to your manager/key
stakeholder
• Present to your executives
• Prepare for the unexpected
Create your strategy
Provide engaging communication for employees (and CEO)
o Use multiple channels beyond email (blogs, social media,
videos, etc.)
Push employees, but not too much
o Communicate, but don’t flood their inbox
Maintain momentum
o Host challenges a few times per quarter vs. once per year
Make it fun
o Post step counts in office parking lot to encourage employees
to park further away
Make sure it’s easy to understand
WCWI: 26th Annual Worksite Wellness Conference
9/6/2016
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Make executives your wellness champions
Share the Results…Frequently
Show how metrics have changed
Easy access to
exportable reporting
on activity levels and
program performance.
Fitbit Wellness Program Management Dashboard
WCWI: 26th Annual Worksite Wellness Conference
9/6/2016
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Kimberly-Clark Corporation
Our Culture and Values
Top 5 Workplace Drivers
WCWI: 26th Annual Worksite Wellness Conference
9/6/2016
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Wellness at Kimberly-Clark
September 1975: CEO Darwin Smith announces plans to provide a health management program in Neenah, WI.
September 1975: Bruce J. Olson was named health and physical fitness consultant.
May 1976: Dr. Robert E. Dedmon joined K-C as staff vice-president, medical affairs.
Since 1977 Health Services in Neenah, WI opened in April 1977.
Kimberly-Clark committed 2.5 million dollars to begin it’s comprehensive program.
Health Screening – Health Promotion and Education – Exercise – EAP
“Live Well” Brand
Health Services re-creates it’s brand to ‘Live Well’ and redefines the guiding mission and values;
To build and sustain a culture of health, energy, and vitality, providing a competitive edge for K-C and a lifelong advantage for employees.
The LIVE WELL message
WCWI: 26th Annual Worksite Wellness Conference
9/6/2016
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Senior Leader Support & Engagement Leaders Engagement Strongly encourage participation in well-being activities when
setting job expectations.
Recognize employees for their well-being achievements.
Link each wellness activity to the organizational values. Solicit employee ideas and incorporate them.
Include wellness in goal-setting and milestones in work review and progress meetings.
Leaders should be aware of their own engagement and wellness
participation.
Gallup
Global Health Services Team
Medical Director
Regional Directors
Nurse Practitioners &
Occupational Health Nurses
Health and Wellness Managers
Health and Fitness Specialists
Wellness Champions
Cultivating Healthy Behavior
Behavior Choices
Norms
Touch Points
Climate Peer
Support
Shared Values
WCWI: 26th Annual Worksite Wellness Conference
9/6/2016
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The Effect of Culture K-C Wellness Today
Movement Tools
Nutrition on “Wheels”
Standing Work Stations
Energy Breaks
Walking Work Stations Point of Decision
“Making Strides to Live Well”
• Encourages employees to park further away
• Gives employees the opportunity to make healthy decisions
• Employees recognize the promotional materials and choose to park further away
• Incentives for parking further away
• Encourage employees to take steps to better health
WCWI: 26th Annual Worksite Wellness Conference
9/6/2016
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Point of Decision
• Encourage use of stairs
• Achieve a higher step count
Point of Decision
• Indoor and Outdoor Walking Paths
Benefits & Wellness
• Flexible Work Time
• Flexible Work Arrangement
• Tobacco Incentive
• Paid Parental Leave
On-Site Exercise Facilities
• 25 meter lap pool
• Mind-Body Studio
• Cardiovascular & Strength
Equipment
• Group Exercise
• Massage Therapy
• Indoor Walking Track
• Soccer Field
• Indoor Putting Green
WCWI: 26th Annual Worksite Wellness Conference
9/6/2016
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Group Exercise Classes Virtual Group Exercise
Wellness Outside the Workplace Health Screenings-Fitness Testing
WCWI: 26th Annual Worksite Wellness Conference
9/6/2016
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Health Screenings-RMR Testing On-Site Clinics
Energy Break
Effective Wellness Programming
WCWI: 26th Annual Worksite Wellness Conference
9/6/2016
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Health Promotion
K-C Corporate
Cup Challenge
TO BENEFIT THE STRONG KIDS CAMPAIGN
SATURDAY FEBRUARY 27, 20168 a.m. - 3 p.m. • 20th Ave YMCA •Oshkosh
EVENTS INCLUDE:
Chopped Cooking Challenge
Dodge ball Team Tri-Athlon
Endurance Challenge R U Puzzled Yet?
Ice Bowling Human Hungry Hippos
Corn Hole Bubble Soccer
Basketball Shootout Pickle ball
CONTACT:Jordan Janssen x3134 or [email protected] to sign up or for specific game times.
REGISTRATION DEADLINE: Friday, February 12th, 2016
Free Kimberly-Clark T-shirt providedFree drinks and snacks provided by YMCA
Removal Date: February 27
National Employee
Health & Fitness Day
Corporate Challenge Sustainability Week
Health Promotion
Turkey Triathlon Maintain Don’t Gain
Endurance Challenge
Health Promotion: Get Up & Ride
2015: 794 K-C Riders
Bike to Work -Bike Lockers -Locker Rooms and Showers -Bikes, Pumps and Gear -Bike Safety Handouts -Bike Commuter Benefit
Get Up & Ride: Rooster Rides
WCWI: 26th Annual Worksite Wellness Conference
9/6/2016
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Health Promotion-Nutrition
Monthly Superfood Feature
Taste Testing, Cooking Demonstrations & Chef Tables
Lunch and Learns
Live Well Nutritional Guidelines*Preferred Pricing* ½ Portions ½ Price*
Trivia
Health Promotion - Nutrition
Onsite Farmer’s Market CSA
Fruit my Cube/Fruit Guys
MARCH
MADNESS
HOW TO
PARTICIPATE• Eat a serving of fruits or
vegetables on the bracket
sheet.
• Fill out a ticket with your
name/K-C ID and the name of
the fruit and/or vegetable
you ate.
• Drop your ticket in the
drawing box to score 1 point
for each fruit or vegetable
consumed.
• Each week points will be
totaled for each fruit and
vegetable, with the winners
moving onto the next round.
Remember the more fruits &
veggies you eat = the more
tickets you can add!
Help take your
favorite to the finals!
March 2nd - 31st
Participants will be
drawn at the conclusion
of each week for a
chance to win a prize!
March Munch Madness
Healthy Grocery Shopping Tours
Health Promotion – Diversity Collaboration Health Promotion – Diversity Collaboration
AAEN Hip Hop/Reggae WIN GO Red
LAND Soccer Tournament
WIN Women’s Power
WCWI: 26th Annual Worksite Wellness Conference
9/6/2016
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Health Promotion – Diversity Collaboration
Family Fitness Night
Holiday Gift Wrapping
NEON Active Happy Hour
Soccer League
Health Promotion-Communication
Health Promotion - Families
• Family “Healthy” Picnic Tent
• Family Fitness Night
• Dive In Movie Nights
• Halloween Bash
• TODAS (To Work Day)
• Kid’s Runs
• Fox Cities Kids Races (Diaper Dash)
• Neenah Fun Runs • Filthy Fun Kids Run
Mill Site Health Promotion
Onsite Health Screenings
Internal Fitbit Challenges
Daily Stretching Programs
Farmer’s Markets
Health Fairs
WCWI: 26th Annual Worksite Wellness Conference
9/6/2016
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Sales Health Promotion
Sales Meetings – Health Mini Checks
– Group Exercise Classes
– Energy Breaks
– Live Well Award
– 5k Run/Walk
– Healthy Nutrition Options
Global Health Promotion
• Australia, Canada, EMEA and LAO
– Play at Work
– Yoga in the Park
– Walking Wednesdays
– Run for the Cure
– Healthy Snacks
Vitality Program Employee Discount Program
WCWI: 26th Annual Worksite Wellness Conference
9/6/2016
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Travel Health Program Community Health & Wellness
United Way: Run United 5k & Weight of the Fox Cities
Harbor House: Warrior Princess Mud Run
YMCA: Live Strong Program & Strong Kids
Girls on the Run, My Team Triumph, Special Olympics
Live Well Challenge 2014
• Total Participants: 3,424
• Weight Loss: 4,998lbs
• Strength: 51% increased
• Cardio: 47% increased
• Flexibility: 51% increased
• Body Composition: 46% improved
Celebrate Success Stories
WCWI: 26th Annual Worksite Wellness Conference
9/6/2016
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Award Winning Program
Be strong, you never know who you’re inspiring.
THANK YOU.