herminio natividad adorna marketing portfolio
TRANSCRIPT
+
HERMINIO NATIVIDAD ADORNADESIGNER • SPEAKER • COMMUNICATOR • STRATEGIST •
ENTREPRENEUR
+Summary of qualification
Accomplished communications professional with marketing and advertising experience, encompassing strategic planning, interactive marketing, creative development, sales promotion and visual merchandising
Forward-thinking leadership in a team environment. Focus on achieving continuous, improved business performance.
Over 20 years of experience delivering profitable marketing and advertising solution in various discipline
Motivational Speaker and Professional Speaker
Active member of different professional group like Lions Club International, Lion’s Club
+
+Professional Affiliations
+
MY WORK
+
THE MILESTONE2003 - Affordability, Widest Range 2008 - Value for Money, Quality Assured,
Widest Range2013 - Singapore Brand, Quality Assured
Developed AKIRA Brand over the years (2003 – 2015)
+
Affordability, Widest Range
AKIRA – The Brand 2003
+
Value for Money, Quality Assured, Widest Range
AKIRA – The Brand 2008
+AKIRA – The Brand 2013 - Present
+
Product DevelopmentMarketing
DevelopmentIntegrated Marketing
Brand Development
+
Product DevelopmentBASIC DESIGN QUALITY FEATURES FUNCTIONALITY AND STYLE
Brand Development
+
FEATURES POSITIONING LIFESTYLE BRANDING
Marketing Development
Brand Development
+
FEATURES POSITIONING LIFESTYLE BRANDING
Marketing Development
Brand Development
+
FEATURES POSITIONING LIFESTYLE BRANDING
Marketing Development
Brand Development
+
FEATURES POSITIONING LIFESTYLE BRANDING
Marketing Development
Brand Development
+
CONCEPT PRODUCT MARKETING CONSUMER MARKETING SHOPFLOOR MARKETING
Integrated MarketingBrand Development
+
CONCEPT CONSUMER MARKETING SHOPFLOOR MARKETINGPRODUCT MARKETING
Integrated MarketingBrand Development
+
- Branding & Sales Communication
- Pull Strategy
CONCEPT PRODUCT MARKETING SHOPFLOOR MARKETINGCONSUMER MARKETING
Integrated MarketingBrand Development
+
-Shop-floor product POSM
CONCEPT PRODUCT MARKETING CONSUMER MARKETING SHOPFLOOR MARKETING
Integrated MarketingBrand Development
+Brand Development
+
Brand ConsistencyBrand Development
+
Banner featuring our Hero products
Branding – Quality Assured, Value for Money, Widest Range
Expo Sales DecoPromotional Events
+
Light Stick
Extendable Torch
NDP 2011
NDP 2013
National Day ParadeSponsorship
30% Exposure
70% Exposure
80% Exposure
ClapperNDP 2012
+
National Day ParadeSponsorship
+
Community ServiceSponsorship
+
2013 Design 2014 Design
Non Woven Bag
Marketing Premium
+MARKETING COMMUNICATIONS
POSTERS
+MARKETING COMMUNICATIONS
POSTERS
+MARKETING COMMUNICATIONS
POSTERS
+MARKETING COMMUNICATIONS
POSTERS
+MARKETING COMMUNICATIONS
POSTERS
+MARKETING COMMUNICATIONS
CARTON BOXES STICKER
+MARKETING COMMUNICATIONS
CARTON BOXES
+MARKETING COMMUNICATIONS
CARTON BOXES
+MARKETING COMMUNICATIONS
CARTON BOXES
+MARKETING COMMUNICATIONS
CARTON BOXES
+MARKETING COMMUNICATIONS
CARTON BOXES
+MARKETING COMMUNICATIONS
CARTON BOXES
+MARKETING COMMUNICATIONS
CARTON BOXES
+MARKETING COMMUNICATIONS
CARTON BOXES
+MARKETING COMMUNICATIONS
CARTON BOXES
+MARKETING COMMUNICATIONS
CARTON BOXES
+MARKETING COMMUNICATIONS
CARTON BOXES
+MARKETING COMMUNICATIONS
CARTON BOXES
+
OTHER LABELS
+
+
+• 20 Retail Outlets/Showrooms in Singapore• Distribution and providing retail know-how in
Brunei, Cambodia, Indonesia, Malaysia, Myanmar and Taiwan
• Potential Markets : other Asian countries• Retail Brands include Barang Barang, Castilla,
Natural Living, Novena, ModLiving, etc.• Wide range of products include furniture,
mattress, fittings, accessories, etc., with price range from low, mid to high categories
F&F OVERVIEW
+
+
+
+
+
+
+
Magazine Ads
+OTHER ARTWORKS
SHOWROOM
+OTHER ARTWORKS
SHOWROOM
+OTHER ARTWORKS
SHOWROOM
+OTHER ARTWORKS
PRINT ADS
AMERICAN STANDARD
CANADIAN INTERNATIONAL SCHOOL
+OTHER ARTWORKS
PRINT ADS
JARDINE CMG
NATIONAL PANASONIC
+OTHER ARTWORKS
PRINT ADS
AUDI CAR
+OTHER ARTWORKS
PACKAGING
AMERICAN COFFEE
+OTHER ARTWORKS
Big BoxGRILLED SEAWEED
GIANT SHEET ORIGINAL TASTE
Big BoxGRILLED SEAWEED
GIANT SHEET ORIGINAL TASTE
Big BoxGRILLED SEAWEED
GIANT SHEET ORIGINAL TASTE
Big BoxGRILLED SEAWEED
GIANT SHEET ORIGINAL TASTE
Big BoxGRILLED SEAWEED
GIANT SHEET ORIGINAL TASTE
Big BoxGRILLED SEAWEED
GIANT SHEET ORIGINAL TASTE
BIG BOX House Brand Concept
+OTHER ARTWORKS
PACKAGING
+OTHER ARTWORKS
CALENDAR
+
THANK YOU
HERMINIO NATIVIDAD ADORNADESIGNER • SPEAKER • COMMUNICATOR • STRATEGIST •
ENTREPRENEUR