Download - How to Build a Smart Social Media Strategy
How to Build a Smart Social Media Strategy
Laura ClickBlue Kite Marketing
@lauraclick #pcn12smartsocial
Let’s talk about social media
@lauraclick #pcn12smartsocial
People think of social media as this…
Or, maybe this…
But, it’s really this…
If you want this…
You need this
Is social media right for you?
GOALS
• What are your goals?• What do you want to accomplish through
social media? • What does success look like? And, how are
you going to measure it?
@lauraclick #pcn12smartsocial
RAISE AWARENESS
Build relationships.
Enhance customer service.
Communicate during a crisis.
Image credit: Kelsey Wynns
Test ideas & get feedback.
Image credit
Find business opportunities.
And so much more…
AUDIENCE
• Who are you trying to reach? • Do they use social media? • And which tools do they use most?
@lauraclick #pcn12smartsocial
Audience Discovery Tools
• SurveyMonkey• Rapportive• MailChimp• SocialMention
@lauraclick #pcn12smartsocial
CONTENT
@lauraclick #pcn12smartsocial
RESOURCES
• Do you have the time or staff to execute a social strategy?
• Do you have the budget?
@lauraclick #pcn12smartsocial
So, how do you be successful?
Don’t be one of these people…
The Diva
The Hoarder
Image credit: SF Weekly
The Used Car Salesman
The Corporate Spokesperson
The Wallflower
Image credit: Status Mag Online
The Whiner
The Troll
Tips for Success
• Be yourself.• Be social.• Be responsive.• Be helpful.• Promote others.• Have fun!
@lauraclick #pcn12smartsocial
@lauraclick #pcn12smartsocial
Laura ClickBlue Kite Marketing
You can do it!