how to build a smart social media strategy
DESCRIPTION
Social media can be a great way to promote your business, but it’s important you have a strategy before you dive in. Without one, you’ll be wasting precious time and resources on an effort that won’t get you results. This presentation offers some tips for determining the social media strategy that's best for you and your business.TRANSCRIPT
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How to Build a Smart Social Media Strategy
Laura ClickBlue Kite Marketing
@lauraclick #pcn12smartsocial
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Let’s talk about social media
@lauraclick #pcn12smartsocial
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People think of social media as this…
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Or, maybe this…
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But, it’s really this…
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If you want this…
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You need this
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Is social media right for you?
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GOALS
• What are your goals?• What do you want to accomplish through
social media? • What does success look like? And, how are
you going to measure it?
@lauraclick #pcn12smartsocial
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RAISE AWARENESS
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Build relationships.
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Enhance customer service.
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Communicate during a crisis.
Image credit: Kelsey Wynns
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Test ideas & get feedback.
Image credit
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Find business opportunities.
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And so much more…
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AUDIENCE
• Who are you trying to reach? • Do they use social media? • And which tools do they use most?
@lauraclick #pcn12smartsocial
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Audience Discovery Tools
• SurveyMonkey• Rapportive• MailChimp• SocialMention
@lauraclick #pcn12smartsocial
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CONTENT
@lauraclick #pcn12smartsocial
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RESOURCES
• Do you have the time or staff to execute a social strategy?
• Do you have the budget?
@lauraclick #pcn12smartsocial
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So, how do you be successful?
Don’t be one of these people…
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The Diva
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The Hoarder
Image credit: SF Weekly
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The Used Car Salesman
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The Corporate Spokesperson
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The Wallflower
Image credit: Status Mag Online
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The Whiner
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The Troll
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Tips for Success
• Be yourself.• Be social.• Be responsive.• Be helpful.• Promote others.• Have fun!
@lauraclick #pcn12smartsocial
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@lauraclick #pcn12smartsocial
Laura ClickBlue Kite Marketing
You can do it!