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“My name isAlan Barnard…
…and I’m a campaigner”
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“My name isAlan Barnard…
…and I make change happen”
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“My name isAlan Barnard…
…and I’m a project manager”
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Our discussion tonight
1. Explain the Seven Principles of Campaigning
2. Discuss how they can be applied to your projects
3. Introduce the Campaign It! model
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ONEThe purpose of any campaign
is to make change happen
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TWOTo make change happen you need
permission
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THREETo get permission you
have to tell a compelling story
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FOURA compelling story well structured and planned
creates an emotional response
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FIVEThe plan changes with
feedback
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SIXFeedback is the lifeblood of a
campaign
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SEVENCampaigns all begin and end with a clean
whiteboard
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www.campaignit.com
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End outcome
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Cause
End outcome
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Cause
End outcome
Emotional compulsion
Emotional reason to support you achieving your outcome
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Know who gives you permission to
succeed
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Who do you have to get ‘onside’?
Know who gives you permission to succeed
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What’s the ‘story’ they have to know and understand?
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HS2 or IC1?
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Tell your story
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Organise and co-ordinate your story-telling
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You don’t operate in a vacuum
Be flexible, use feedback
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Build momentum
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Alan Barnardwww.campaignit.com
If you care enough about the outcome, Campaign It!
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This presentation was delivered at an APM event
To find out more about upcoming events please visit our website www.apm.org.uk/events