how to construct a campaign of communications to achieve support alan barnard
TRANSCRIPT
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“My name isAlan Barnard…
…and I’m a campaigner”
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“My name isAlan Barnard…
…and I make change happen”
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“My name isAlan Barnard…
…and I’m a project manager”
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Our discussion tonight
1. Explain the Seven Principles of Campaigning
2. Discuss how they can be applied to your projects
3. Introduce the Campaign It! model
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ONEThe purpose of any campaign
is to make change happen
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TWOTo make change happen you need
permission
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THREETo get permission you
have to tell a compelling story
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FOURA compelling story well structured and planned
creates an emotional response
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FIVEThe plan changes with
feedback
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SIXFeedback is the lifeblood of a
campaign
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SEVENCampaigns all begin and end with a clean
whiteboard
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www.campaignit.com
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End outcome
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Cause
End outcome
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Cause
End outcome
Emotional compulsion
Emotional reason to support you achieving your outcome
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Know who gives you permission to
succeed
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Who do you have to get ‘onside’?
Know who gives you permission to succeed
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What’s the ‘story’ they have to know and understand?
HS2 or IC1?
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Tell your story
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Organise and co-ordinate your story-telling
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You don’t operate in a vacuum
Be flexible, use feedback
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Build momentum
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Alan Barnardwww.campaignit.com
If you care enough about the outcome, Campaign It!
This presentation was delivered at an APM event
To find out more about upcoming events please visit our website www.apm.org.uk/events