![Page 1: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/1.jpg)
Landing Pages That Convert
And Make The Phone Ring!!
![Page 2: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/2.jpg)
Imagine A Store
● Never Advertises
● No Signage in the Aisles
● Does’t Bag Your Groceries
● Charges Fee Just to Walk-in
@adupont65
![Page 3: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/3.jpg)
Imagine A Store
● Never Advertises
● No Signage
● Does’t Bag Your Groceries
● Charges Fee Just to Walk-in
@adupont65
![Page 4: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/4.jpg)
![Page 5: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/5.jpg)
Costco by the numbers
● 2nd is Sales to Walmart
● Costco Carries 4000 items
● Walmart Carries 100-150k items
@adupont65
![Page 6: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/6.jpg)
The Reason Why Costco is Successful ?
Conversion@adupont65
![Page 7: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/7.jpg)
The Reason Why Costco is Successful ?
Conversion@adupont65
#1 Less is more
![Page 8: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/8.jpg)
The Reason Why Costco is Successful ?
Conversion@adupont65
#2 Scarcity
![Page 9: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/9.jpg)
The Reason Why Costco is Successful ?
Conversion@adupont65
#3 Free Samples
![Page 10: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/10.jpg)
The Reason Why Costco is Successful ?
Conversion@adupont65
#4 Easy
![Page 11: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/11.jpg)
The Reason Why Costco is Successful ?
Conversion@adupont65
And….
$1.50 Hot Dog
+ Soda
![Page 12: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/12.jpg)
Today’s Agenda
1. Rules of Engagement
2. Myths & Truths
3. Colors
4. Common Mistakes
5. Essential Elements
6. Techniques for Offers/Events
7. Bonus: Few Persuasive Words @adupont65
![Page 13: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/13.jpg)
Rules of Engagement
@adupont65
Rules of Engagement
![Page 14: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/14.jpg)
Rules of Engagement
@adupont65
Two Questions
1-Is this for me?
2-Can I trust you?
![Page 15: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/15.jpg)
Rules of Engagement
@adupont65
3-5 seconds
![Page 16: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/16.jpg)
Rules of Engagement
1-Don’t Send Traffic to Your Home Page(Conversion happens on a Landing Page)
@adupont65
![Page 17: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/17.jpg)
Rules of Engagement
2 - Be Clear - Be Relevant
@adupont65
![Page 18: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/18.jpg)
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Let’s Start with a Story
Julia Tutle
@adupont65
![Page 20: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/20.jpg)
Rules of Engagement
What Service Each Website Offered?
@adupont65
![Page 21: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/21.jpg)
Rules of Engagement
3 - Less is More
@adupont65
![Page 22: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/22.jpg)
Let’s Start with a Story
Julia Tutle
@adupont65
![Page 23: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/23.jpg)
Let’s Start with a Story
Julia Tutle
@adupont65
![Page 24: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/24.jpg)
Rules of Engagement
@adupont65
Myths & Truths
![Page 25: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/25.jpg)
Myth & Truths
1 - Above the Fold Myth (People will scroll...once they answered the 2 questions)
@adupont65
![Page 26: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/26.jpg)
Myths & Truths
@adupont65
![Page 27: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/27.jpg)
Myth & Truths
2 - Your Screen Resolution Truths (The answers are with Google Analytics)
@adupont65
![Page 28: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/28.jpg)
Myth & Truths
2 - Your Screen Resolution Truths (The answers are with Google Analytics)
@adupont65
Google Analytics/Audience/Mobile/Overview
![Page 29: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/29.jpg)
Myths & Truths
Average Conversion
B2B = 13.28%
B2C = 9.87%Source: wishpond@adupont65
![Page 30: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/30.jpg)
Rules of Engagement
@adupont65
Colors
![Page 31: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/31.jpg)
Colors
Yellow
@adupont65
Yellow:Optimistic, Youthful, Grabs Attention
![Page 32: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/32.jpg)
Colors
Yellow
@adupont65
Red:Energy, Urgency
(often used for Clearance Sales)
![Page 33: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/33.jpg)
Colors
Yellow
@adupont65
Orange:Aggresive
(Great for CTA Buttons)
![Page 34: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/34.jpg)
Colors
Yellow
@adupont65
Pink:Romantic, Feminine
(Great for Woman Only)
![Page 35: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/35.jpg)
Colors
Yellow
@adupont65
Blue:Trust, Security
(Banks, Accountants)
![Page 36: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/36.jpg)
Colors
Yellow
@adupont65
Green:Wealth, Finance, Entertainment
(Easiest Colors on Eyes)
![Page 37: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/37.jpg)
Colors
Yellow
@adupont65
Purple:Soothing, Calm
(Beauty, Anti-aging products)
![Page 38: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/38.jpg)
Colors
Yellow
@adupont65
Black:Powerful, Sleek
(Luxurious & Sophisticated)
![Page 39: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/39.jpg)
Rules of Engagement
@adupont65
5 Common Mistakes
![Page 40: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/40.jpg)
Common Mistakes
1 - Self Important Being Clever vs. Being Clear
Sounding Impressive vs. Relevant
Marketeze vs Readable
@adupont65
![Page 41: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/41.jpg)
Common Mistakes
2 - Impatient BUY NOW!!!
JOIN NOW!!!
DO IT NOW!!!
@adupont65
![Page 42: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/42.jpg)
Common Mistakes
3 - Too Coy Afraid to Ask - No Specific CTA
@adupont65
![Page 43: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/43.jpg)
Common Mistakes
4 - Too Much TextLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex
ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt
mollit anim id est laborum.
@adupont65
![Page 44: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/44.jpg)
Common Mistakes
5 - Lack of Credibility No Reviews or No Credible Affiliation
@adupont65
![Page 45: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/45.jpg)
Rules of Engagement
@adupont65
16 Essential Elements
![Page 46: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/46.jpg)
Essential Elements
1 - Awesome Headline Short, Simple, Result Oriented
+ a strong Subheadline
@adupont65
![Page 47: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/47.jpg)
Essential Elements
1 - Awesome Headline Short, Simple, Result Oriented
+ a strong Subheadline
@adupont65
![Page 48: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/48.jpg)
Essential Elements
2 - Amazing Picture Just one
No stock photos allowed
3 second rule
@adupont65
![Page 49: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/49.jpg)
Essential Elements
2 - Amazing Picture Just one
No stock photos allowed
3 second rule
@adupont65
![Page 50: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/50.jpg)
Essential Elements
3 - Explanation - Why Why you do what you do ?
What makes you special ?
@adupont65
![Page 51: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/51.jpg)
Essential Elements
4 - Clear Value Prop - Benefits What will I gain ?
How is my life going to be better ?
@adupont65
![Page 52: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/52.jpg)
Essential Elements
4 - Clear Value Prop - Benefits What will I gain ?
How is my life going to be better ?
@adupont65
![Page 53: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/53.jpg)
Essential Elements
5 - Logical Flow
@adupont65
Explanation
Benefits
Testimonial
Call-To-Action
![Page 54: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/54.jpg)
Essential Elements
6 - Identify The Pain What is the pain?
What is the problem?
What is the issue?
@adupont65
![Page 55: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/55.jpg)
Essential Elements
6 - Identify The Pain What is the pain?
What is the problem?
What is the issue?
@adupont65
![Page 56: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/56.jpg)
Essential Elements
7 - Something About Pleasure Imagine a world with…
What if you could…
How would your life be if...
@adupont65
![Page 57: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/57.jpg)
Essential Elements
7 - Something About Pleasure Imagine a world with…
What if you could…
How would your life be if...
@adupont65
![Page 58: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/58.jpg)
Essential Elements
8 - Trustworthy Testimonials Relevant to product/service
With name, city & a photo
@adupont65
![Page 59: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/59.jpg)
Essential Elements
8 - Trustworthy Testimonials Relevant to product/service
With name, city & a photo
@adupont65
![Page 60: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/60.jpg)
Essential Elements
9 - Multiple Methods of Contact Phone - Email
Form - Text
Beeper - Morse Code
@adupont65
![Page 61: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/61.jpg)
Essential Elements
9 - Multiple Methods of Contact Phone - Email
Form - Text
Beeper - Morse Code
@adupont65
![Page 62: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/62.jpg)
Essential Elements
10 - A Guarantee Money back
Results
Time Frame
@adupont65
![Page 63: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/63.jpg)
Essential Elements
10 - A Guarantee Money back
Results
Time Frame
@adupont65
![Page 64: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/64.jpg)
Essential Elements
11 - Powerful CTA Use Power Words
Obvious - Colorful (Orange?)
Make it Personal (You)
@adupont65
![Page 65: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/65.jpg)
Essential Elements
11 - Powerful CTA Use Power Words
Obvious - Colorful (Orange?)
Make it Personal (You)
@adupont65
![Page 66: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/66.jpg)
Essential Elements
12 - Trust Indicators Client Logos
Affiliations
Certifications (explain)
@adupont65
![Page 67: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/67.jpg)
Essential Elements
12 - Trust Indicators Client Logos
Affiliations
Certifications (explain)
@adupont65
![Page 68: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/68.jpg)
Essential Elements
13 - Videos Related to Product/Service
Don’t Sell - Be Helpful
@adupont65
![Page 69: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/69.jpg)
Essential Elements
13 - Videos Related to Product/Service
Don’t Sell - Be Helpful
@adupont65
![Page 70: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/70.jpg)
Essential Elements
14 - A/B Testing Google Optimize
Optimizely
@adupont65
![Page 71: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/71.jpg)
Essential Elements
13 - A/B Testing Google Optimize
Optimizely
@adupont65
![Page 72: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/72.jpg)
Essential Elements
15 - Impeccable Grammar I am not knowing…
Improve copy > hire a pro
(hint: you suck at copy)
@adupont65
![Page 73: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/73.jpg)
Essential Elements
15 - Impeccable Grammar I am not knowing…
Improve copy > hire a pro
(hint: you suck at copy)
@adupont65
KopyWritingCourse.com
![Page 74: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/74.jpg)
Essential Elements
16 - Remove Ability to Navigate Remove right/left column
Reduce Navigation
@adupont65
![Page 75: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/75.jpg)
Rules of Engagement
@adupont65
7 Strategies for
Events/Commerce
![Page 76: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/76.jpg)
Strategies for Events/Commerce
1 - Incentive Save 10% now...
Early bird ends on...
@adupont65
![Page 77: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/77.jpg)
Strategies for Events/Commerce
2 - Limit Choices Don’t have too many offers
The Costco model: less choices = more sales
@adupont65
![Page 78: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/78.jpg)
Strategies for Events/Commerce
2 - Limit Choices Don’t have too many offers
The Costco model: less choices = more sales
@adupont65
![Page 79: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/79.jpg)
Strategies for Events/Commerce
3 - Customer Service with Light Touch Your Pop-Ups are f*cking annoying!!
I can see the message box
@adupont65
![Page 80: How To Create A Successful Landing Page That Convert](https://reader033.vdocument.in/reader033/viewer/2022051301/5a6493a37f8b9a46568b4dbf/html5/thumbnails/80.jpg)
Strategies for Events/Commerce
4 - Test Drive or Free Trials Offer a taste or a sample (easy entry)
@adupont65
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Strategies for Events/Commerce
5 - Real Time Social Proof Facebook or Twitter Feed
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Strategies for Events/Commerce
6 - Scarcity & Urgency Limited Stock “Only 8 left!”
Show what is “sold out”
Ends on Friday at 5pm EST
(show countdown)@adupont65
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Strategies for Events/Commerce
7 - Show The Value Was $199 - Now $159
A 30% Savings
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Rules of Engagement
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BONUS
Power Words
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Power Words in Title
Today - Right Now
Fast - Easy - Quick
Simple - Step by Step
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Power Words in Copy
New - You - Free
Because - Now - Imagine
Limited - Instantly
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Quick Recap
1. Rules of Engagement
2. Myths & Truths
3. Colors
4. Common Mistakes
5. 16 Essential Elements
6. 7 Techniques for Offers/Events
7. Bonus: Persuasive Words @adupont65
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Thank You
Antoine DupontCEO of KATAPULT Marketing
Digital Marketing Strategist | Speaker
www.katapult.marketing
www.antoinedupont.com
@adupont65