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Using effective Landing Page Optimisation to Convert more digital business podcast range

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Page 1: Using effective Landing Page Optimisation to Convert more · Using effective Landing Page Optimisation to Convert more digital business podcast range - 2 - The ability for you to

Using effective Landing Page

Optimisation to Convert more

digital business podcast range

Page 2: Using effective Landing Page Optimisation to Convert more · Using effective Landing Page Optimisation to Convert more digital business podcast range - 2 - The ability for you to
Page 3: Using effective Landing Page Optimisation to Convert more · Using effective Landing Page Optimisation to Convert more digital business podcast range - 2 - The ability for you to

- 2 -

The ability for you to be able to

improve your web pages in order

to gain an end result.

Landing Page Optimisation

Page 4: Using effective Landing Page Optimisation to Convert more · Using effective Landing Page Optimisation to Convert more digital business podcast range - 2 - The ability for you to

• Improve Conversions

• Improve User Journey

• Decrease Bounce Rates

• Increased Actions

• Directing Web Traffic

• Streamlining Experience

• Collect Data & Emails

Reasons to improve Landing Pages..

Page 5: Using effective Landing Page Optimisation to Convert more · Using effective Landing Page Optimisation to Convert more digital business podcast range - 2 - The ability for you to

- 4 -

Website analytics

are key in identifying

and understanding

how a web page can

be improved.

Analytics hold the key.

Page 6: Using effective Landing Page Optimisation to Convert more · Using effective Landing Page Optimisation to Convert more digital business podcast range - 2 - The ability for you to

- 5 -

• Improved Performance

• Increased Speed

• Better Usability

Optimising a Landing Page can mean:

• Easier Navigation

• Optimised Design

• Converting More

Page 7: Using effective Landing Page Optimisation to Convert more · Using effective Landing Page Optimisation to Convert more digital business podcast range - 2 - The ability for you to
Page 8: Using effective Landing Page Optimisation to Convert more · Using effective Landing Page Optimisation to Convert more digital business podcast range - 2 - The ability for you to

- 7 -

• Achieve More Online Goals

• Look to get Better Results

• Improved Performance of page

• Getting Better Conversions

Benefits to the Business.

Page 9: Using effective Landing Page Optimisation to Convert more · Using effective Landing Page Optimisation to Convert more digital business podcast range - 2 - The ability for you to
Page 10: Using effective Landing Page Optimisation to Convert more · Using effective Landing Page Optimisation to Convert more digital business podcast range - 2 - The ability for you to

- 9 -

• Looking in detail at the Analytics of their website.

• Really understanding the trends on your site.

• Find where the issues are within the pages of your site.

• Coming up with fixes for the drop-offs on your site.

• Start plugging the holes on your website.

Increasing Website Conversions

Page 11: Using effective Landing Page Optimisation to Convert more · Using effective Landing Page Optimisation to Convert more digital business podcast range - 2 - The ability for you to

- 10 -

• Google Analytics

• Crazy Egg

• ClickTail

• Usabilla

• Optimizely

Optimisation Tools.

Page 12: Using effective Landing Page Optimisation to Convert more · Using effective Landing Page Optimisation to Convert more digital business podcast range - 2 - The ability for you to

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