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How to Email, Exchange, and Re-Target Using
Facebook Platform
George Magda
Vice President of
National Accounts,
Herman Advertising
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Presenter
George Magda
Vice President of
National Accounts,
Herman Advertising
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Questions
• If you have questions during the presentation, please submit them using the “Questions” feature
• Questions will be answered at the end of the webinar
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Challenges
• What to post
• Don’t have enough fans
• Low engagement
• Ghost Fans from previous Facebook
Manager/Partner
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Facebook is Powerful
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405
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• Fan Creation
• Fan Utilization
• Fan Marketing
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Fan Creation, Fan Utilization
and Fan Marketing.
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First we need an audience?
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HOW MANY PROSPECTS
Email Database
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Are You Using FB Exchange/Re-Targeting
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LEVERAGING SOCIAL/EMAIL
Sharing Traditional
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What Drove Visitors • Facebook Campaign Reached Each
Facebook Hendrick Client 70 times in December
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• Goals?
– What Number of Fans do You want to generate?
• Is the Size relevant…we will find out more in just a
second.
– What is size your Email Database(number of emails)
– Who is pushing traditional media specials on Social?
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HOW MANY DO YOU HAVE?
Emails
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How Many email Blast Per month to your entire
database?
2, 3, 5 or 70+
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Fan Creation
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?
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IS MARKETING TO MY CUSTOM
AUDIENCE FREE? NO
Is Power Editor Free? Yes
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Fan Utilization
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Put Up Cool Stuff
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Benchmark
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Recap of Campaign
• Over 2,000 Fans Generated
• Used Facebook Offer (N/C at the Time)
• Spent $15 on Promoted Post
• Captured new fans to makert to on Facebook,
Email and Custom FB Audience
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Campaign with Custom Audience
• In less than 30 days
• Over 3,000 Fans Generated
• All Local Fans
• Via Contest
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Grow Your Fanbase
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What do we do when we need to push the
needle for sales?
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Growth of Facebook Fans in December
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Facebook Referral Analytics
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Build it they will come?
We built these landing pages, drove
traffic via video, search and social
media.
In the 5 days, they became the top
20 list of traffic referral pages.
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In Page Analytics Results Clicking through to A6 Inventory was #1 Action
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What’s Next?
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Got a Question? Ask our Expert!