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How to Market to Millennials under 25 in a Digital Age? @thecfaktor @wattpad
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If you are under 25…
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Digital Citizens.
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Age of inattention.
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Entrepreneurship is in their DNA.
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Maker movement. No more consumption - participation is expected.
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Freedom = Privacy / Anonymity
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How do I know this?
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Hello. This is Wattpad.
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Last month 40 million people visited Wattpad.
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30+
18-30
13-17
Our users are young & always connected. Millennials and Gen Z make up 78% of our 40 million users.
They are all Gen Z & Millennials
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They spent 10 billion minutes engaged in stories.
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Over 100 thousand new users will join Wattpad today.
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That’s a new Wattpadder every second of the day.
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Every minute 25 hours of reading is created on Wattpad
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What on earth are they doing?
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They are reading, writing & sharing stories.
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100M Original stories written by them for them.
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Historical, Time Travel, Werewolf, Steampunk.
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And the stories they care about.
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And the stories they will want tomorrow.
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Stories are serial.
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Stories are social.
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Stories are mobile.
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Stories are free.
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Stories are anonymous.
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Stories are multimedia.
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Stories blur reality and fiction.
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Stories are participatory.
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Stories are created by you.
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30 Minutes
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Meet Anna 16 months ago she joined Wattpad to read stories.
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Today she is a writer with a 3 part series completed on Wattpad.
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With over 1.3 billion reads.
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imaginator1D Don’t worry - wait ’til the next chapter, I think you’ll be surprised!
Samantha I can’t believe Harry would leave Tessa! :(
Roxypony68 I know right? Will they ever be together?????
560K followers MMs of readers
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So as a brand, how do you connect with millennials?
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We invited some of the world’s most creative brands to work with Wattpad to engage with millennials.
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What if…. We commissioned our writers to tell brand stories?
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20th Century Fox: The Fault In Our Stars
@DonNotMicrowave 402k Reads
7.6k Votes
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Paramount: Project Almanac
@imaginator1D 915k Reads 20.6k Votes
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Mondelez: Sour Patch Kids
@KatRocks247 16k Reads 505 Votes
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What if…. There were existing stories that were a perfect fit for brands?
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Best of iTunes 2014
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What if…. Brands could tell their story to our users?
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USA Network: DIG!
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What if…. Brands wanted to create an entire campaign around Wattpad story….
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Unilever: Eskinol
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What if…. Brands could get users to share their stories?
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Mondelez: Sour Patch Kids
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Paramount: Project Almanac
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What if…. We used very authentic moments in a transparent way to promote these stories to our audience?
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Native Advertising Units promote your brand within the native experience of our 40M+ users
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Leave you with some key takeaways…
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Tell and share stories.
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Create entertainment.
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Be authentic and fully transparent.
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Enable creators.
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Embrace participation.