Download - How to optimize your social media profiles
HOW TO OPTIMIZE YOUR SOCIAL MEDIA PROFILES Presented by Tracy Thomas – Stellar Marketing and Business Solutions December 2016 West Palm Beach Social Media Marketing Meetup
6 ELEMENTS OF A SUCCESSFUL SOCIAL MEDIA PROFILE Your Business Name Your Username Your Profile Picture/Cover photo Your Link – CTA Your Bio Your Location
BUSINESS NAME • Most people who are interested
in your business will do a search for your company name.
• For any business social media profile, your name should be your business name
OPTIMIZING YOUR USERNAME • Choose wisely • Becomes a part of branded URL (ex.
Twitter.com/yourbusinessname • Use something brand related even if
its your business name
YOUR PROFILE PICTURE & COVER PHOTO• The Great Debate – Photo vs. Logo • If opted for photo it puts a face to
small business if you are just starting out – *high engagement
• Established brand recommended to go with Logo helps build brand recognition
• Once your selected, use the same profile photo across all platforms
YOUR PROFILE PICTURE & COVER PHOTO (CONT’D)• Before uploading name accordingly (ex:
yourname.jpg or businessname.jpg • Help with SEO Efforts • Cover photo include text overlay, products, or
anything that represents core values• Keep in mind dimensions for each network and
ensure both profile and cover are high quality photos
• The Ultimate Social Media Cheat Sheet [INFOGRAPHIC]
WHICH LINK TO INCLUDE IN YOUR PROFILE • Include more than one link throughout
your profile(Facebook, Google+, and LinkedIn).
• Make sure your link points to something relevant.
• It’s okay—to Include your website, about-us page, product pages, and/or upcoming events
• Email Marketing / Build your list / Lead Capture
CALL TO ACTION –
USE YOUR SPACE CLEVERLY
WRITE A COMPELLING BIO• Most social media networks allow
between 140-160 characters• Make a great impressions – Make those
character count • Your bio must be compelling enough to
keep them engaged
LOCATION MATTERS• Location is crucial for small business
owners targeting a local audience • Include your address, your phone
number, and even your exact location on the map
• The Ultimate Social Media Cheat Sheet [INFOGRAPHIC]
THANK YOU
Questions?
Use Hashtag #WPBSocialMediaMeetup
www.stellarmarketingpro.com
Save the Date
THE ULTIMATE SOCIAL MEDIA CHEAT SHEET [INFOGRAPHIC]
HTTP://WWW.ADWEEK.COM/SOCIALTIMES/ULTIMATE-SOCIAL-NETWORK-CHEAT-SHEET/613044
Sources www.business.tutplus.comwww.rivaliq.com