Download - How to Promote an Online Casino
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IMCREDO: How to Promote an Online Casino
Online gambling industry, a fast-growing entertainments sector, is one of the most lucrative business
activities. However, it is not an easy task to make an online casino to bring high income. This industry
is large and provides great possibilities, but success is not guaranteed as the competition is too
severe. It is not enough to create and launch a website – if an online casino owner wants to get into
big money, it is necessary to develop a comprehensive marketing plan.
IMCREDO is a Casino Marketing Agency
IMCREDO has a vast experience in the promotion of online casino websites. Its experts know well
numerous specifics of gambling promotion. They have successfully accomplished a great deal of
projects and helped many business owners to explore new business opportunities and raise their
income.
Casino web marketing services rendered by IMCREDO include the combination of the following
activities:
Why is it important to apply an integrated approach?
The online gambling is a difficult niche to promote mostly because of strong market competition.
Besides, some tactics and strategies that are successfully applied for the promotion of other websites
may have no effect when it comes to an online casino website, especially a newly-launched one.
It is a challenging task to enhance its rankings and attract more traffic to the portal as almost all
traditional marketing channels such as TV advertising or media banners are prohibited in many
countries. In addition, this industry is frowned upon as it has bad reputation for spamming.
Therefore, only a complex approach, described on http://casino.imcredo.com/, and the application
of all available marketing instruments will help to succeed in the promotion of a web-based casino.
Search Engine Optimization (SEO)
Paid Search Services (PPC)
Copywriting and Content Marketing Services
Traffic Quality Analysis (Web Analytics)
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Analysis, strategy
development
Keyword research
On-site optimisation
Link building
Individual account structure development
Bidding policies design
Geo-, device- and language-targeting strategies adjustment
Main difficulties in the promotion
SEO as an essential part of strategy
SEO is one of the most powerful solutions for online casino marketing strategy, and that is the reason
why IMCREDO lays much emphasis on website optimization. The online gambling industry actively
adopts both on-site and off-site SEO techniques that help to improve the quality of organic traffic.
The main advantage of SEO – it helps to attract only targeted audience that is ready to start playing.
A client may expect first results in 4-6 months.
SEO stages for an online casino website
PPC campaigns to get noticed faster
Paid advertising campaigns are very effective tools to attract first visitors immediately upon casino
launching. Pay-per-click services mean the purchase of sponsored traffic. If applied comprehensively,
paid campaigns have a great potential for immediate players response.
It should be added that some regions puts gambling regulations restricting the application of PPC
services, but IMCREDO experts has elaborated the effective approach that helps to obtain good
results from the campaigns conducted on available countries.
Each gambling related advertising campaign includes:
Traditioonal channels do
not work
Bad reputation
Strong market
competition
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Initial statistics setup
Reporting system setup Strategy
prioritization
Content marketing and copywriting services for online casino promotion
In order to survive in the highly competitive online gambling marketplace, it is required to update a
website with new, high-quality and unique content. IMCREDO copywriters and content managers
creates content for casino websites including games description, press-releases and news items. Such
services enable a gambling portal to expand customer base, enhance market presence and visibility.
How does IMCREDO analyze traffic quality?
IMCREDO specialists extensively use Google Analytics to monitor website traffic channels
performance and decide how to allocate budget in the most efficient way. This system is powerful,
easy-to-use and provides all levels of customizations. With its help it is possible to define the most
valuable traffic channels and measure the number of registrations, deposits, account activations,
support requests, downloads, etc.
IMCREDO Web Analytics for online casino projects includes:
Over the last years IMCREDO has accomplished a wide range of projects for clients from Europe,
North America and CIS countries offering top expertise and strategic approach. We have successfully
managed gambling projects, delivering strong performance using SEO, PPC and content marketing
tools and are ready to invest our knowledge and experience in new projects.