IMCREDO: How to Promote an Online Casino

Online gambling industry, a fast-growing entertainments sector, is one of the most lucrative business

activities. However, it is not an easy task to make an online casino to bring high income. This industry

is large and provides great possibilities, but success is not guaranteed as the competition is too

severe. It is not enough to create and launch a website – if an online casino owner wants to get into

big money, it is necessary to develop a comprehensive marketing plan.

IMCREDO is a Casino Marketing Agency

IMCREDO has a vast experience in the promotion of online casino websites. Its experts know well

numerous specifics of gambling promotion. They have successfully accomplished a great deal of

projects and helped many business owners to explore new business opportunities and raise their

income.

Casino web marketing services rendered by IMCREDO include the combination of the following

activities:

Why is it important to apply an integrated approach?

The online gambling is a difficult niche to promote mostly because of strong market competition.

Besides, some tactics and strategies that are successfully applied for the promotion of other websites

may have no effect when it comes to an online casino website, especially a newly-launched one.

It is a challenging task to enhance its rankings and attract more traffic to the portal as almost all

traditional marketing channels such as TV advertising or media banners are prohibited in many

countries. In addition, this industry is frowned upon as it has bad reputation for spamming.

Therefore, only a complex approach, described on http://casino.imcredo.com/, and the application

of all available marketing instruments will help to succeed in the promotion of a web-based casino.

Search Engine Optimization (SEO)

Paid Search Services (PPC)

Copywriting and Content Marketing Services

Traffic Quality Analysis (Web Analytics)

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Analysis, strategy

development

Keyword research

On-site optimisation

Link building

Individual account structure development

Bidding policies design

Geo-, device- and language-targeting strategies adjustment

Main difficulties in the promotion

SEO as an essential part of strategy

SEO is one of the most powerful solutions for online casino marketing strategy, and that is the reason

why IMCREDO lays much emphasis on website optimization. The online gambling industry actively

adopts both on-site and off-site SEO techniques that help to improve the quality of organic traffic.

The main advantage of SEO – it helps to attract only targeted audience that is ready to start playing.

A client may expect first results in 4-6 months.

SEO stages for an online casino website

PPC campaigns to get noticed faster

Paid advertising campaigns are very effective tools to attract first visitors immediately upon casino

launching. Pay-per-click services mean the purchase of sponsored traffic. If applied comprehensively,

paid campaigns have a great potential for immediate players response.

It should be added that some regions puts gambling regulations restricting the application of PPC

services, but IMCREDO experts has elaborated the effective approach that helps to obtain good

results from the campaigns conducted on available countries.

Each gambling related advertising campaign includes:

Traditioonal channels do

not work

Bad reputation

Strong market

competition

© IMCREDO Ltd. All Rights Reserved Email: info@imcredo.com

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Initial statistics setup

Reporting system setup Strategy

prioritization

Content marketing and copywriting services for online casino promotion

In order to survive in the highly competitive online gambling marketplace, it is required to update a

website with new, high-quality and unique content. IMCREDO copywriters and content managers

creates content for casino websites including games description, press-releases and news items. Such

services enable a gambling portal to expand customer base, enhance market presence and visibility.

How does IMCREDO analyze traffic quality?

IMCREDO specialists extensively use Google Analytics to monitor website traffic channels

performance and decide how to allocate budget in the most efficient way. This system is powerful,

easy-to-use and provides all levels of customizations. With its help it is possible to define the most

valuable traffic channels and measure the number of registrations, deposits, account activations,

support requests, downloads, etc.

IMCREDO Web Analytics for online casino projects includes:

Over the last years IMCREDO has accomplished a wide range of projects for clients from Europe,

North America and CIS countries offering top expertise and strategic approach. We have successfully

managed gambling projects, delivering strong performance using SEO, PPC and content marketing

tools and are ready to invest our knowledge and experience in new projects.