How to Stop
Competitors Using your
Company name on
Adwordswww.youngcow.co.uk
#ATYCAsk The Young Cow
www.youngcow.co.uk
www.youngcow.co.uk
First steps…Where do you start?
• What is Google Adwords• Ads Shown on Google
o Ad Texto Ad Keywords
• Trade Marks in the UK• The Process with Google Adwords
What You need to know
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Trademarks in the UK
Definition: a symbol, word, or words legally registered or established by use as representing a company or product.
Apply to register your trade mark online.It costs from £170.• Each additional class (Category) you need
costs £50.• Timescale, approx 3 months
Example: https://www.ipo.gov.uk/tmcase/Results/1/UK00003101364 Status = Registered
www.youngcow.co.uk
Steps…1. Make direct contact with
advertisers who use your TM Text
2. File a complaint to Google3. You can also authorise specific
AdWords accounts to use your trademark, your own or those of any partners you may have.
4. Everything checks out, fill in the trademark complaint form
The Process with Adwords
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You are now at liberty to use your brand and not have someone else make money or leverage your company and its reputation.
We are here to helpyoungcow.co.uk/google-adwords-swipe-file01902 213326
Conclusion
#ATYC - Ask The Young Cow
Every Wednesday 1pm UK
www.youngcow.co.uk