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HOW TO USE RHETORIC :
THE ART OF SPEAKING AND WRITING EFFECTIVELY
ORTHE ART OF CREATING A TEXT USING THE MOST APPROPRIATE LANGUAGE TO HELP
YOU ACHIEVE YOUR DESIRED RESULT.
The Art of Argument
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Elements of the Rhetorical Triangle
Audience:Pathos
Purpose:Logos
Writer:Ethos
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Audience
What do they know?What are their biases?
What do they need to know?What are their interests?
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Purpose
What are you trying to achieve?To persuadeTo entertain
To express yourself
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Writer
What impression do you want to make?How do you prove you’re trustworthy?How do you prove you’re an authority?
What do you have in common?
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Authority
Assume a role: Doctor in a white coat Mom driving a car Person giving facts Show that you know
Old Spice AuthorityProactiv
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Ethos: Ethical Appeals
sense you (author) gives as being competent/fair/authority trustworthiness credibility reliability expert testimony reliable sources Fairness
“manner of delivery” Think of how one speaks to an opponent
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Logos: Rational Appeals
appeal to logical reasoning ability of readers facts case studies statistics experiments logical reasoning analogies anecdotes authority voices
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Pathos: Emotional Appeals
Appeal to beliefs and feelings/higher emotions belief in fairness love pity
lower emotions greed lust revenge avarice
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Examples
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