HOW TO USE RHETORIC :

THE ART OF SPEAKING AND WRITING EFFECTIVELY

ORTHE ART OF CREATING A TEXT USING THE MOST APPROPRIATE LANGUAGE TO HELP

YOU ACHIEVE YOUR DESIRED RESULT.

The Art of Argument

Elements of the Rhetorical Triangle

Audience:Pathos

Purpose:Logos

Writer:Ethos

Audience

What do they know?What are their biases?

What do they need to know?What are their interests?

Purpose

What are you trying to achieve?To persuadeTo entertain

To express yourself

Writer

What impression do you want to make?How do you prove you’re trustworthy?How do you prove you’re an authority?

What do you have in common?

Authority

Assume a role: Doctor in a white coat Mom driving a car Person giving facts Show that you know

Old Spice AuthorityProactiv

Ethos: Ethical Appeals

sense you (author) gives as being competent/fair/authority trustworthiness credibility reliability expert testimony reliable sources Fairness

“manner of delivery” Think of how one speaks to an opponent

Logos: Rational Appeals

appeal to logical reasoning ability of readers facts case studies statistics experiments logical reasoning analogies anecdotes authority voices

Pathos: Emotional Appeals

Appeal to beliefs and feelings/higher emotions belief in fairness love pity

lower emotions greed lust revenge avarice

Examples

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