Prepared for:National Foundation for Women LegislatorsWashington, DC | October 29, 2009
Developed by:Leslie Bradshaw
Director of Engagement | New Media Strategies
5 Ways to Use Social Media to:Engage Your ConstituentsOwn Your Personal Brand
Extend Your Campaign
#1: Social Mobilization + Micro-Donations
URLs you’ll need:http://www.wildfireplatform.com/http://www.actblue.com/ http://kimbia.com/
What Obama Did What You Can Do
#2: Establish Your Own Byline
Content Credit: William Beutler
Regional
Target your constituents by writing a diary or guest post for a localized outlet
Left of Center Right of Center
URLs you’ll need:http://www.soapblox.net http://www.dailykos.com http://www.democraticunderground.com/ http://mydd.com/
URLs you’ll need:http://www.redstate.com
http://www.thenextright.com
Rally your base by maintaining a diary and establishing relationships with site editors
#3: Engage Women
Social Media Skews Female
Content Credit: InformationisBeautiful.net; Media Post; eMarketer
Harvard Says: “Women Are the WORLD’s Largest Opportunity”
$13T2009
$18T2014
$4.4T2009
$6.6T2014
Content Credit: Harvard Business Review, September 2009
$1.2T2009
$1.8T2014
Global Female Income
China’s GDP
India’s GDP
FACT: Women have more purchasing power than combining and doubling the GDPs of China and India.
National
Regional
Left of Center
Right of Center
URL you’ll need:http://bit.ly/SV-Mom-Full-Roster
URLs you’ll need:http://www.blogher.com/http://www.womengrowbusiness.com/ Top 100: http://www.enkayblog.com/top100/
URLs you’ll need:http://womensrights.change.org/ http://momocrats.typepad.com/momocrats/
URLs you’ll need:http://smartgirlpolitics.ning.com/ http://www.lizmair.com/http://sistertoldjah.com/
#4: SEO / SMO
Your Website
Social Media Profiles
How Search Engines Rank Content
Determining Factors:• Credibility of site• Longevity of site / profile• Relevancy of content• Frequency of posting• Titling and tagging of content• Inbound links to the site
Recommended Profiles:http://www.linkedin.comhttp://www.facebook.com/http://twitter.com/http://www.mahalo.com/http://friendfeed.com/
Summary & Specialties
Groups
500+ Connections
Recommendations
Thought Leader Blog Posts (tag: “linkedin”)
Consistent PhotoStrong Intro: “I Am…”
Vanity URL
Industry-Relevant PPTs
My Brand: /LeslieBradshaw• LinkedIn• Facebook• Twitter• Mahalo• Blog: www.LeslieBradshaw.com
Previous Branding: /LeslieAnn44• YouTube• Flickr• FriendFeed• SlideShare• Gmail
Be Consistent, Be Present and Optimize
#5: Facebook & Twitter
ADVERTISING• Target based on age, gender, education, interests, geography, etc.• State-wide candidates – Target the entire state (e.g., California)• Localized candidates – Target by city (e.g., Oregon’s 4th District; Pepper Pike)• URL you’ll need: http://www.facebook.com/advertising/
ENGAGING• Create a fan page; brand the URL (e.g., /FirstLastNameforPosition)• Embed the fan widget back on your site; create inviting, social loop• Host “chats” with your fan base on a weekly / monthly basis• Tie in campaign activities; create and integrate “event” pages• Reach out to similarly-minded groups; engage admins with “ask”• URL you’ll need: http://www.facebook.com/pages/create.php
Content Credit: Jill Miller Zimon; JESS3
URLs you’ll need: http://twitter.com
http://tweetcongress.orghttp://www.congressional140.com
http://twitter.pbworks.com/USGovernment
FACT: 25% of Congress is on Twitter
Does Well:• Verified Account• Names district
Does Well:• Complete bio• Notes her ‘pride’ in representing WY
Does Well:• Totally, 100% human
Does Well:• Discloses that account is run by staff
Contact & Resources
Leslie A. Bradshaw
Email: [email protected]
Longer form writings, thoughts: http://lesliebradshaw.com
In the moment: http://twitter.com/LeslieBradshaw
Friends, family, colleagues: http://Facebook.com/LeslieBradshaw
Digital CV: http://LinkedIn.com/in/LeslieBradshaw
Industry PowerPoints: http://slideshare.net/LeslieAnn44
A Few Ways to Get in Touch with Leslie
Fundraising & Organizing Platforms:http://www.wildfireplatform.com http://www.actblue.com (D)http://kimbia.com
Recommended Social Media Profiles:http://www.linkedin.com http://www.facebook.com http://twitter.com http://www.mahalo.com http://friendfeed.com
Facebook Resources:http://www.facebook.com/advertising http://www.facebook.com/pages/create.php
Twitter Resources:Search Twitter: http://search.twitter.com/ Multi-Term Search: http://tweetgrid.com/ Monitor Twitter: http://tweetdeck.com/ Twitter Email Alerts: http://tweetbeep.com/
Congress on Twitter:http://tweetcongress.org http://www.congressional140.com http://twitter.pbworks.com/USGovernment
Blog Resources:Blog Search: http://blogsearch.google.com Blog Authority: http://technorati.com/ Blog Directory: http://alltop.com/
Wikipedia “How To” For Politicians: http://bit.ly/Wikipedia-BestPractices
Left of Center Blogs:http://www.soapblox.net http://www.dailykos.com http://www.democraticunderground.com http://mydd.com
Right of Center Blogs:http://www.redstate.com http://www.thenextright.com
Trending Topics – Political:http://www.memeorandum.com
Female Blogs – General:http://www.blogher.com http://www.womengrowbusiness.com Top 100: http://www.enkayblog.com/top100 Regional: http://bit.ly/SV-Mom-Full-Roster
Female Blogs – Left of Center:http://womensrights.change.org http://momocrats.typepad.com/momocrats
Female Blogs – Right of Center:http://smartgirlpolitics.ning.com http://www.lizmair.com http://sistertoldjah.com
Social Media / New Media Resources Recommended Blogs
