how to use social media as a female legislator
DESCRIPTION
This is a presentation that I developed for the National Foundation for Women Legislators. The goal is for their members to be able to use social media to engage their constituents, manage their personal brands and extend their campaigns. Based on my work in the private and public sector, as well as personal projects and volunteer work, this is a collection of "best practices," stats and "big ideas" for how to use social media as an elected female (and, of course, these lessons apply more broadly as well).Girl power!TRANSCRIPT
Prepared for:National Foundation for Women LegislatorsWashington, DC | October 29, 2009
Developed by:Leslie Bradshaw
Director of Engagement | New Media Strategies
5 Ways to Use Social Media to:Engage Your ConstituentsOwn Your Personal Brand
Extend Your Campaign
#1: Social Mobilization + Micro-Donations
URLs you’ll need:http://www.wildfireplatform.com/http://www.actblue.com/ http://kimbia.com/
What Obama Did What You Can Do
#2: Establish Your Own Byline
Content Credit: William Beutler
Regional
Target your constituents by writing a diary or guest post for a localized outlet
Left of Center Right of Center
URLs you’ll need:http://www.soapblox.net http://www.dailykos.com http://www.democraticunderground.com/ http://mydd.com/
URLs you’ll need:http://www.redstate.com
http://www.thenextright.com
Rally your base by maintaining a diary and establishing relationships with site editors
#3: Engage Women
Social Media Skews Female
Content Credit: InformationisBeautiful.net; Media Post; eMarketer
Harvard Says: “Women Are the WORLD’s Largest Opportunity”
$13T2009
$18T2014
$4.4T2009
$6.6T2014
Content Credit: Harvard Business Review, September 2009
$1.2T2009
$1.8T2014
Global Female Income
China’s GDP
India’s GDP
FACT: Women have more purchasing power than combining and doubling the GDPs of China and India.
National
Regional
Left of Center
Right of Center
URL you’ll need:http://bit.ly/SV-Mom-Full-Roster
URLs you’ll need:http://www.blogher.com/http://www.womengrowbusiness.com/ Top 100: http://www.enkayblog.com/top100/
URLs you’ll need:http://womensrights.change.org/ http://momocrats.typepad.com/momocrats/
URLs you’ll need:http://smartgirlpolitics.ning.com/ http://www.lizmair.com/http://sistertoldjah.com/
#4: SEO / SMO
Your Website
Social Media Profiles
How Search Engines Rank Content
Determining Factors:• Credibility of site• Longevity of site / profile• Relevancy of content• Frequency of posting• Titling and tagging of content• Inbound links to the site
Recommended Profiles:http://www.linkedin.comhttp://www.facebook.com/http://twitter.com/http://www.mahalo.com/http://friendfeed.com/
Summary & Specialties
Groups
500+ Connections
Recommendations
Thought Leader Blog Posts (tag: “linkedin”)
Consistent PhotoStrong Intro: “I Am…”
Vanity URL
Industry-Relevant PPTs
My Brand: /LeslieBradshaw• LinkedIn• Facebook• Twitter• Mahalo• Blog: www.LeslieBradshaw.com
Previous Branding: /LeslieAnn44• YouTube• Flickr• FriendFeed• SlideShare• Gmail
Be Consistent, Be Present and Optimize
#5: Facebook & Twitter
ADVERTISING• Target based on age, gender, education, interests, geography, etc.• State-wide candidates – Target the entire state (e.g., California)• Localized candidates – Target by city (e.g., Oregon’s 4th District; Pepper Pike)• URL you’ll need: http://www.facebook.com/advertising/
ENGAGING• Create a fan page; brand the URL (e.g., /FirstLastNameforPosition)• Embed the fan widget back on your site; create inviting, social loop• Host “chats” with your fan base on a weekly / monthly basis• Tie in campaign activities; create and integrate “event” pages• Reach out to similarly-minded groups; engage admins with “ask”• URL you’ll need: http://www.facebook.com/pages/create.php
Content Credit: Jill Miller Zimon; JESS3
URLs you’ll need: http://twitter.com
http://tweetcongress.orghttp://www.congressional140.com
http://twitter.pbworks.com/USGovernment
FACT: 25% of Congress is on Twitter
Does Well:• Verified Account• Names district
Does Well:• Complete bio• Notes her ‘pride’ in representing WY
Does Well:• Totally, 100% human
Does Well:• Discloses that account is run by staff
Contact & Resources
Leslie A. Bradshaw
Email: [email protected]
Longer form writings, thoughts: http://lesliebradshaw.com
In the moment: http://twitter.com/LeslieBradshaw
Friends, family, colleagues: http://Facebook.com/LeslieBradshaw
Digital CV: http://LinkedIn.com/in/LeslieBradshaw
Industry PowerPoints: http://slideshare.net/LeslieAnn44
A Few Ways to Get in Touch with Leslie
Fundraising & Organizing Platforms:http://www.wildfireplatform.com http://www.actblue.com (D)http://kimbia.com
Recommended Social Media Profiles:http://www.linkedin.com http://www.facebook.com http://twitter.com http://www.mahalo.com http://friendfeed.com
Facebook Resources:http://www.facebook.com/advertising http://www.facebook.com/pages/create.php
Twitter Resources:Search Twitter: http://search.twitter.com/ Multi-Term Search: http://tweetgrid.com/ Monitor Twitter: http://tweetdeck.com/ Twitter Email Alerts: http://tweetbeep.com/
Congress on Twitter:http://tweetcongress.org http://www.congressional140.com http://twitter.pbworks.com/USGovernment
Blog Resources:Blog Search: http://blogsearch.google.com Blog Authority: http://technorati.com/ Blog Directory: http://alltop.com/
Wikipedia “How To” For Politicians: http://bit.ly/Wikipedia-BestPractices
Left of Center Blogs:http://www.soapblox.net http://www.dailykos.com http://www.democraticunderground.com http://mydd.com
Right of Center Blogs:http://www.redstate.com http://www.thenextright.com
Trending Topics – Political:http://www.memeorandum.com
Female Blogs – General:http://www.blogher.com http://www.womengrowbusiness.com Top 100: http://www.enkayblog.com/top100 Regional: http://bit.ly/SV-Mom-Full-Roster
Female Blogs – Left of Center:http://womensrights.change.org http://momocrats.typepad.com/momocrats
Female Blogs – Right of Center:http://smartgirlpolitics.ning.com http://www.lizmair.com http://sistertoldjah.com
Social Media / New Media Resources Recommended Blogs