Download - HSBC-IBA Case Competition 2016
PHOENIXTEAM
Case Background
Critical Infrastructure Management Company
Looking for New Market Opportunities
Flagship Product- Wildfire Prevention System
Problems in Global Market
Core Issue
Choosing The Right Business Model
Market, Funding, Collaboration
Ansoff Matrix
MARKET
P R O D U C T
Existing Market
New Market
Existing Product
NewProduct
Market Developmen
t
1 2 3 4
4C Analysis
Company
Customer Competitor
CollaboratorWildfire Surveillance System
Focus on seven core infrastructural
sector
Helpsoft Industry Co. LtdInterested in
Our Product
Different Conditions in Global Market
GDAF
System Integrators
YAAN Tech Co. LtdDajiang Innovations Technology Co. Ltd
Alternatives
1 32
Choosing the Right Funding
TimelineManaging SI in Right Manner
Entering in Suitable Market
Big Idea
The “RIGHT” Strategies1. Market Based Funding Collection
2. Managing SI Based On Market3. Targeting the Developed Countries First
Example: Australian Market ($3,00,000)
Raising Funds Depending On Market Entrance
Action Plan (Funding)
Independent Installation & Maintenance in Developed Countries
Managing SI in Developing Countries
Action Plan (Managing SI)
Later Entering in Developed Market like Australia etc.
Establishing in China Market First
Action Plan (Entering Market)
Challenges & Feasibility
Feasibility
ChallengesAdequate Funding in Time
Installation in
Developed Countries
Offer from Angel
Investors
Through Goodwill &
Social Network
2months performance check in local market & four months in
global market
Total Quality management focusing on Technical aspect
Monitoring and Evaluation
1 2 3 4
Timeline
6 Months
1.5 Year
Entering into monitoring systems for oil and gas pipeline and roads and
bridges
5 Years
Expansion on local markets and networking and funding on
developed markets
Ensuring Entrance in the 5 countries
2.5 Year
Being a dominant player in the critical infrastructure
sector
Contingency Plan
ENTERING MARKET OF “Suitable Areas Of Application”.
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