promoting public transport in bangladesh - intra-iba branding competition 2015 - round 3 finale
TRANSCRIPT
Promoting
Promoting
“
”
✔ ✔
Industry
Identifying!
Identifying the ?
Consumer
The Objective
The
.“
”
নিরাপদ
নিরাপদ
Pre-Campaign
??
নিরাপদ
Campaign
??
??
Internal
??
??
??
??
??
??
??
নিরাপদ
Yardstick of
•
•
•
•
Contingency
Challenges and
The
June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June
Rail Enhancement
Bus Enhancement
Billboards INITIAL RIDE WITH ME
Ride with me
Unified Payment
PR
Corporate Events
Real time update
Unified App
2014 2015 2016
Q&A