ICT-enabled Services for Agricultural Development in India
ICT-enabled Services for Agricultural Development in India
For academic purpose only
Dr A.S.CharyuluNational Institute of Agricultural Extension Management (MANAGE)
Hyderabad, India.
What is ICT?What is ICT?
ICT includes any communication device or application, encompassing:– Telephone– Radio– Television– Cellular phone– Computers– Networks– Satellite systems – Hardware and software– The Internet and its applications, WWW, Portals– Various services and applications-videoconferencing and distance
learning.
Digital RevolutionDigital Revolution
What is “Digital”?
What is “Revolution”?
Digital Revolution: Digitization of information Major advances in ICT (over the past two
decades) Rapid growth in telecommunication
networks (such as the Internet)
Advances in ICTsAdvances in ICTs
• Convergence of technologies
• Miniaturization
• Speed of processing data
• Increase of storage capacity
• Increase of bandwidth
• Networking – wireless technologies
Digitalization ↔ GlobalizationDigitalization ↔ Globalization
Digitalization• Communication
Revolution • Information flow• Networking
Globalization• Trade flow• Private capital flow• Outsourcing growth
Digitalization ↔ Globalization: The New EconomyDigitalization ↔ Globalization: The New Economy
GLOBALIZATIONDIGITALIZATION
Transform business & market
processes
Accelerating
The Digital DivideThe Digital Divide
Difference between: those who have access and effective use of technology,
and those who either lack it or don’t use it effectively.
Types of Divide:• The Global Divide (among countries )
• The Social divide (within countries)
The Global Divide:The disparity, among countries, between those who have access to ICT and use them effectively and those who don’t have access or don’t use them effectively.
The Social Divide:The disparity, within a country, between those who have access to ICT and use them effectively and those who don’t have access or don’t use them effectively.
The Digital DivideThe Digital Divide
The Digital DivideThe Digital Divide
Haves and have-nots based on the followiing facts:
Technical aspects (infrastructure, ability, bandwidth)
Gender: fewer girls involved
Politics: ICT a threat for countries that do not want free flow of information
Language: a dominance of English and Western languages: limits access to information
Literacy: both illiteracy and IT-illiteracy affect access.
• Mobile phone
Bridging Digital Divide: ICT InnovationsBridging Digital Divide: ICT Innovations
• Simputer ™ is a low cost portable alternative to PCs
Bridging Digital Divide: ICT InnovationsBridging Digital Divide: ICT Innovations
Photo credits: http://www.simputer.org
• Personal Digital Assistant (PDA)
Bridging Digital Divide: ICT InnovationsBridging Digital Divide: ICT Innovations
• Videoconferencing
Bridging Digital Divide: ICT InnovationsBridging Digital Divide: ICT Innovations
•Community Radio
Bridging Digital Divide: ICT InnovationsBridging Digital Divide: ICT Innovations
Photo courtesy: Deccan Development Society
Application of ICTsApplication of ICTs
• Development
• Governance
• Agriculture
• Development– Planning for development, Health, Education,
Disaster management etc.
Application of ICTsApplication of ICTs
Courtesy and credits: National Informatics Centre (NIC), Govt. of India, screenshots from its presentation for learning and creating awareness on ICTs in development among agricultural extension personnel in India.
Converging Funds from different schemes
Photographs by an ordinary web camera:Remote feedback given by Aravind Eye hospital
Credit: IT and Common Man : Bringing the Net Effect to 700 million Rural Indians by Prof. Ashok Jhunjhunwala, IITM, Chennai; [email protected]
• Palaniammal’s eyes…
Application of ICTsApplication of ICTs
The Power of Visual Communication
A Doctor in Madurai talking to patients in Ulaganathapuram
Application of ICTsApplication of ICTs
Credit: IT and Common Man : Bringing the Net Effect to 700 million Rural Indians by Prof. Ashok Jhunjhunwala, IITM, Chennai; [email protected]
Remote Cardiac care
Credit: IT and Common Man : Bringing the Net Effect to 700 million Rural Indians by Prof. Ashok Jhunjhunwala, IITM, Chennai; [email protected]
Application of ICTsApplication of ICTs
• Grameen VillagePhone, Bangladesh.
(Photo from: www.grameenphone.com)
Application of ICTsApplication of ICTs
Central Government Initiatives: DAC-NATP, DACNET,
AGMARKNET, KCC DARE-ARIS,ATIC, Ministry of CIT(NIC)-
CICs
State Government Supported: Rajasthan- Jan Mitra, Gujarat-GAU-
SAT-KRU, M.P.- Gyandoot, Maharashtra-Maha-Agrinet, A.P.-Rural
e-Seva, Karnataka-Rhythu Sampark Kendras and Bhoomi, Kerala-
Kissan Kerala, Akshaya Kendras
Corporate Sector Initiatives: e-Chaupals of ITC-IBD, Tata Kisan
Kendras of Tata Chemicals, Parry’s Corners of EID Parry and Chirag
Kendras of n-Logue
NGOs and other private Sector: Information Village-MSSRF,
Drishti.com, Agriwatch.com, TARA Kendras.
ICTs Applications in IndiaICTs Applications in India
Ministry of Panchayati Raj to establish Information Kiosks in 2,37,000 Panchayats (Mission 2007)
Department of Information Technology (DIT) plans to initiate over 1,00,000 Common Service Centres (CSCs) under the National eGovernance Plan (NeGP).
ITC is adding 7 new eChaupals a day and plans to scale up to 20,000 eChaupals by 2010 covering 100,000 villages in 15 states. (Sivakumar CEO, ITC-IBD)
Governments of Uttaranchal, Rajasthan, A.P., Kerala have also announced Major Rural Connectivity Projects
Application of ICTs in AgricultureApplication of ICTs in Agriculture
• Use of ICT by all NARS• Research Information Networks, Expert Systems,
Decision Support Systems; Knowledge Networks
• Agricultural Extension• Cyber Extension, e-Extension, Virtual Extension
• Agribusiness &Marketing• Market information websites; Agribusiness portals
• E-trading
Application of ICT in Agricultural Application of ICT in Agricultural Research-Extension-MarketingResearch-Extension-Marketing
e Sague Sagu
eSagu is an IT-based agro-advisory system by IIIT, Hyderabad Personalized: Agriculture expert advice at the
farmer’s door-step. Query-less: Farmers need not ask a question Continuous: Advice is provided regularly (once in a
week) from sowing to harvesting. Timely: Provides the advice within 24 to 36 hours Cost-effective.
Agriculture experts
Community
System
Agricultural Information System (PORTAL)
-Soil data-Plant properties-Crop data-Farmer’s details-Research data
Coordinator Coordinator Coordinator
Farmer
Farmer
Farmer
Farmer
Farmer
Farmer
Farmer
Farmer
Farmer
Courtesy and Credit: e-Sagu, IIIT, Hyderabad
Courtesy and Credit: e-Sagu, IIIT, Hyderabad
eSagu – an Agro Advisory System
• eSagu provides personalized advice• eSagu is feedback based • eSagu provides timely advice • eSagu is query-less • eSagu covers all the farms (poor farmers) • eSagu is cost-effective
• eSagu can be developed with the available infrastructure • eSagu creates the effect of multiple agriculture scientists
visiting each and every farm.
Computer to Mobile SMS Broadcast Service
Sender
Receiver
Courtesy and credit: KVK, Bhabaleswar.
Courtesy and credit : TNAU, Coimbatore.
Community RadioCommunity Radio
Courtesy and credit : TNAU, Coimbatore.
CR in Agricultural InstitutionsCR in Agricultural Institutions
Indian Council of Agriculture Research (ICAR) is eligible.
•38 State Agriculture Universities
•39 Central Research Institutes
•18 National Research Centers
•553 Krishi Vigyan Kendras
In February 2008………….
1. Krishi Vigyan Kendra, Bharsar, Pauri, Uttarakhand
2. Krishi Vigyan Kendra, Gwaldham.Chamoli, Uttarakhand
3. Krishi Vigyan Kendra. Ranichauri, Tehri Garhwal, Uttarakhand
4. Krishi Vigyan Kendra, Chiniyalisaur, Uttarkashi, Uttarakhand
5. Krishi Vigyan Kendra, Jyolikot, Distt-Nainital, Uttarakhand
6. Krishi Vigyan Kendra, Lohaghat. P.O.Galchoura, Distt-Champawat, Uttarakhand
CR in Agricultural InstitutionsCR in Agricultural Institutions
7. Krishi Vigyan Kendra, Jakhdhar, Rudraprayag, Uttarakhand8. Krishi Vigyan Kendra, Udham Singh Nagar, Uttarakhand9. Krishi Vigyan Kendra, Harbatpur, Dehradun, Uttarakhand10. Krishi Vigyan Kendra, Dhanausi, Haridwar, Uttarakhand 11. Krishi Vigyan Kendra, Ranikhet, Almora, Uttarakhand12. Krishi Vigyan Kendra, Reddipalli, Anantapur, Andhra Pradesh13. CCS Haryana Agricultural University, Hissar, Haryana14. Indian Veterinary Research Institute Izatnagar-Bareilly, Uttar Pradesh.
CR in Agricultural InstitutionsCR in Agricultural Institutions
ICTs for Agricultural MarketingICTs for Agricultural Marketing
•Market InformationProduction information, Price information, forecasting, market intelligence, farmers advisory services
•Networking of Markets through ICTsCommodity Exchanges, Futures Trade
•Value chain managementKnowledge intensive post-harvest management,
Traceability, quality and certification, Supply chain management
mb
Courtesy and credit : APEDA. Screenshots from its presentation for learning and creating awareness on ICTs in development among agricultural extension personnel in India.
Supply Chain TechnologiesSupply Chain Technologies
• 2 D Bar Codes• 3 D Bar Codes• RFID• GPRS• Intelligent Packing
RFIDRFID(Radio Frequency Identification)(Radio Frequency Identification)
• Transponder
• Transceiver
• EPC Global Trade ID Number
• EPC Network
RFID Current ApplicationsRFID Current Applications
• Electronic article surveillance
• Speed pass payment systems
• Warehouse management
• Livestock traceability
RFID- BenefitsRFID- Benefits
• Improves security – reduced theft• Shrinkage control• Labor savings (throughout supply chain)• Numerous marketing applications like tracking
in store shopper movement and linkage to smart loyalty cards
• Improved service like total cart out scanning at check outs
RFID Trolley
RFID Chip
2D Bar Code
3D Bar Code
Intelligent Packaging
ICT Initiatives at Village LevelICT Initiatives at Village Level
Public Initiatives
Private Initiatives
NGOs Initiated
Partnerships in ICT enabled services
Features Public Private NGOs
Investment Funds from Central and State Govt.
Company expenditure
Funds from International Agencies / State Govt.
Area of interest Research, education, training, and capacity building
Business goals with social orientation
Uplifting of remote area people
Salient services Research – farmers linkage, call centers
Input-Output marketing, technology dissemination
Agri and animal husbandry social development work
Features Public Private NGOs
Working areas Based on research and training needs, village/district
Commercial, strong marketing areas of the companies
Remote and socially under – developed areas
IT facilitator at the village level
Govt. officials, trained local person
Local trader, professional personnel
Volunteers from local areas and service oriented personnel
Goals To make role model for agri and the allied development
To generate economic benefits for the people as well as the company
To create awareness about socio-economic benefits to innovative technologies
Group Approach
Partnerships in ICTs
Coordination among Departments
Capacity building of farmers
RoadRoad ahead ……..ahead ……..
ThanksThanksCredits:
The screenshots of applications and web pages are taken from the presentations of the respective organizations and their websites and
presentations of several resource persons for academic purpose only. The credit goes to the these organizations, sources and individuals. Please give proper citation to these sources if in case this material is used. The views
and points are purely personal and not necessarily that of MANAGE