ict-enabled services for agricultural development in india

ICT-enabled Services for Agricultural Development in India

ICT-enabled Services for Agricultural Development in India

For academic purpose only

Dr A.S.CharyuluNational Institute of Agricultural Extension Management (MANAGE)

Hyderabad, India.

What is ICT?What is ICT?

ICT includes any communication device or application, encompassing:– Telephone– Radio– Television– Cellular phone– Computers– Networks– Satellite systems – Hardware and software– The Internet and its applications, WWW, Portals– Various services and applications-videoconferencing and distance

learning.

Digital RevolutionDigital Revolution

What is “Digital”?

What is “Revolution”?

Digital Revolution: Digitization of information Major advances in ICT (over the past two

decades) Rapid growth in telecommunication

networks (such as the Internet)

Advances in ICTsAdvances in ICTs

• Convergence of technologies

• Miniaturization

• Speed of processing data

• Increase of storage capacity

• Increase of bandwidth

• Networking – wireless technologies

Digitalization ↔ GlobalizationDigitalization ↔ Globalization

Digitalization• Communication

Revolution • Information flow• Networking

Globalization• Trade flow• Private capital flow• Outsourcing growth

Digitalization ↔ Globalization: The New EconomyDigitalization ↔ Globalization: The New Economy

GLOBALIZATIONDIGITALIZATION

Transform business & market

processes

Accelerating

The Digital DivideThe Digital Divide

Difference between: those who have access and effective use of technology,

and those who either lack it or don’t use it effectively.

Types of Divide:• The Global Divide (among countries )

• The Social divide (within countries)

The Global Divide:The disparity, among countries, between those who have access to ICT and use them effectively and those who don’t have access or don’t use them effectively.

The Social Divide:The disparity, within a country, between those who have access to ICT and use them effectively and those who don’t have access or don’t use them effectively.



Haves and have-nots based on the followiing facts:

Technical aspects (infrastructure, ability, bandwidth)

Gender: fewer girls involved

Politics: ICT a threat for countries that do not want free flow of information

Language: a dominance of English and Western languages: limits access to information

Literacy: both illiteracy and IT-illiteracy affect access.

• Mobile phone

Bridging Digital Divide: ICT InnovationsBridging Digital Divide: ICT Innovations

• Simputer ™ is a low cost portable alternative to PCs


Photo credits: http://www.simputer.org

• Personal Digital Assistant (PDA)


• Videoconferencing


•Community Radio


Photo courtesy: Deccan Development Society

Application of ICTsApplication of ICTs

• Development

• Governance

• Agriculture

• Development– Planning for development, Health, Education,

Disaster management etc.


Courtesy and credits: National Informatics Centre (NIC), Govt. of India, screenshots from its presentation for learning and creating awareness on ICTs in development among agricultural extension personnel in India.

Converging Funds from different schemes

Photographs by an ordinary web camera:Remote feedback given by Aravind Eye hospital

Credit: IT and Common Man : Bringing the Net Effect to 700 million Rural Indians by Prof. Ashok Jhunjhunwala, IITM, Chennai; [email protected]

• Palaniammal’s eyes…


The Power of Visual Communication

A Doctor in Madurai talking to patients in Ulaganathapuram



Remote Cardiac care



• Grameen VillagePhone, Bangladesh.

(Photo from: www.grameenphone.com)


Central Government Initiatives: DAC-NATP, DACNET,

AGMARKNET, KCC DARE-ARIS,ATIC, Ministry of CIT(NIC)-

CICs

State Government Supported: Rajasthan- Jan Mitra, Gujarat-GAU-

SAT-KRU, M.P.- Gyandoot, Maharashtra-Maha-Agrinet, A.P.-Rural

e-Seva, Karnataka-Rhythu Sampark Kendras and Bhoomi, Kerala-

Kissan Kerala, Akshaya Kendras

Corporate Sector Initiatives: e-Chaupals of ITC-IBD, Tata Kisan

Kendras of Tata Chemicals, Parry’s Corners of EID Parry and Chirag

Kendras of n-Logue

NGOs and other private Sector: Information Village-MSSRF,

Drishti.com, Agriwatch.com, TARA Kendras.

ICTs Applications in IndiaICTs Applications in India

Ministry of Panchayati Raj to establish Information Kiosks in 2,37,000 Panchayats (Mission 2007)

Department of Information Technology (DIT) plans to initiate over 1,00,000 Common Service Centres (CSCs) under the National eGovernance Plan (NeGP).

ITC is adding 7 new eChaupals a day and plans to scale up to 20,000 eChaupals by 2010 covering 100,000 villages in 15 states. (Sivakumar CEO, ITC-IBD)

Governments of Uttaranchal, Rajasthan, A.P., Kerala have also announced Major Rural Connectivity Projects

Application of ICTs in AgricultureApplication of ICTs in Agriculture

• Use of ICT by all NARS• Research Information Networks, Expert Systems,

Decision Support Systems; Knowledge Networks

• Agricultural Extension• Cyber Extension, e-Extension, Virtual Extension

• Agribusiness &Marketing• Market information websites; Agribusiness portals

• E-trading

Application of ICT in Agricultural Application of ICT in Agricultural Research-Extension-MarketingResearch-Extension-Marketing

e Sague Sagu

eSagu is an IT-based agro-advisory system by IIIT, Hyderabad Personalized: Agriculture expert advice at the

farmer’s door-step. Query-less: Farmers need not ask a question Continuous: Advice is provided regularly (once in a

week) from sowing to harvesting. Timely: Provides the advice within 24 to 36 hours Cost-effective.

Agriculture experts

Community

System

Agricultural Information System (PORTAL)

-Soil data-Plant properties-Crop data-Farmer’s details-Research data

Coordinator Coordinator Coordinator

Farmer

Farmer

Farmer

Farmer

Farmer

Farmer

Farmer

Farmer

Farmer

Courtesy and Credit: e-Sagu, IIIT, Hyderabad

Courtesy and Credit: e-Sagu, IIIT, Hyderabad

eSagu – an Agro Advisory System

• eSagu provides personalized advice• eSagu is feedback based • eSagu provides timely advice • eSagu is query-less • eSagu covers all the farms (poor farmers) • eSagu is cost-effective

• eSagu can be developed with the available infrastructure • eSagu creates the effect of multiple agriculture scientists

visiting each and every farm.

Computer to Mobile SMS Broadcast Service

Sender

Receiver

Courtesy and credit: KVK, Bhabaleswar.

Courtesy and credit : TNAU, Coimbatore.

Community RadioCommunity Radio

Courtesy and credit : TNAU, Coimbatore.

CR in Agricultural InstitutionsCR in Agricultural Institutions

Indian Council of Agriculture Research (ICAR) is eligible.

•38 State Agriculture Universities

•39 Central Research Institutes

•18 National Research Centers

•553 Krishi Vigyan Kendras

In February 2008………….

1. Krishi Vigyan Kendra, Bharsar, Pauri, Uttarakhand

2. Krishi Vigyan Kendra, Gwaldham.Chamoli, Uttarakhand

3. Krishi Vigyan Kendra. Ranichauri, Tehri Garhwal, Uttarakhand

4. Krishi Vigyan Kendra, Chiniyalisaur, Uttarkashi, Uttarakhand

5. Krishi Vigyan Kendra, Jyolikot, Distt-Nainital, Uttarakhand

6. Krishi Vigyan Kendra, Lohaghat. P.O.Galchoura, Distt-Champawat, Uttarakhand


7. Krishi Vigyan Kendra, Jakhdhar, Rudraprayag, Uttarakhand8. Krishi Vigyan Kendra, Udham Singh Nagar, Uttarakhand9. Krishi Vigyan Kendra, Harbatpur, Dehradun, Uttarakhand10. Krishi Vigyan Kendra, Dhanausi, Haridwar, Uttarakhand 11. Krishi Vigyan Kendra, Ranikhet, Almora, Uttarakhand12. Krishi Vigyan Kendra, Reddipalli, Anantapur, Andhra Pradesh13. CCS Haryana Agricultural University, Hissar, Haryana14. Indian Veterinary Research Institute Izatnagar-Bareilly, Uttar Pradesh.


ICTs for Agricultural MarketingICTs for Agricultural Marketing

•Market InformationProduction information, Price information, forecasting, market intelligence, farmers advisory services

•Networking of Markets through ICTsCommodity Exchanges, Futures Trade

•Value chain managementKnowledge intensive post-harvest management,

Traceability, quality and certification, Supply chain management

Courtesy and credit : APEDA. Screenshots from its presentation for learning and creating awareness on ICTs in development among agricultural extension personnel in India.

Supply Chain TechnologiesSupply Chain Technologies

• 2 D Bar Codes• 3 D Bar Codes• RFID• GPRS• Intelligent Packing

RFIDRFID(Radio Frequency Identification)(Radio Frequency Identification)

• Transponder

• Transceiver

• EPC Global Trade ID Number

• EPC Network

RFID Current ApplicationsRFID Current Applications

• Electronic article surveillance

• Speed pass payment systems

• Warehouse management

• Livestock traceability

RFID- BenefitsRFID- Benefits

• Improves security – reduced theft• Shrinkage control• Labor savings (throughout supply chain)• Numerous marketing applications like tracking

in store shopper movement and linkage to smart loyalty cards

• Improved service like total cart out scanning at check outs

RFID Trolley

RFID Chip

2D Bar Code

3D Bar Code

Intelligent Packaging

ICT Initiatives at Village LevelICT Initiatives at Village Level

Public Initiatives

Private Initiatives

NGOs Initiated

Partnerships in ICT enabled services

Features Public Private NGOs

Investment Funds from Central and State Govt.

Company expenditure

Funds from International Agencies / State Govt.

Area of interest Research, education, training, and capacity building

Business goals with social orientation

Uplifting of remote area people

Salient services Research – farmers linkage, call centers

Input-Output marketing, technology dissemination

Agri and animal husbandry social development work

Features Public Private NGOs

Working areas Based on research and training needs, village/district

Commercial, strong marketing areas of the companies

Remote and socially under – developed areas

IT facilitator at the village level

Govt. officials, trained local person

Local trader, professional personnel

Volunteers from local areas and service oriented personnel

Goals To make role model for agri and the allied development

To generate economic benefits for the people as well as the company

To create awareness about socio-economic benefits to innovative technologies

Group Approach

Partnerships in ICTs

Coordination among Departments

Capacity building of farmers

RoadRoad ahead ……..ahead ……..

ThanksThanksCredits:

The screenshots of applications and web pages are taken from the presentations of the respective organizations and their websites and

presentations of several resource persons for academic purpose only. The credit goes to the these organizations, sources and individuals. Please give proper citation to these sources if in case this material is used. The views

and points are purely personal and not necessarily that of MANAGE

ict-enabled services for agricultural development in india

Education

uttarakhandkrishi vigyan kendra

krishi vigyan kendra

agricultural extension personnel

agricultural institutions

creating awareness

social divide

ashok tenet

ashok jhunjhunwala