ICT in German Energy Companies and Municipalities - some insights
Prof. Dr. Klaus-Michael [email protected]
Darmstadt University of Applied Sciences
Faculty of Business Administration
Germany
Valencia, May, 19, 2017
2.7.2014 2
Introduction
• Ivan Bartolec
• David Čonka
• Alexander Leipnitz
• Péter Straub (speaker)
• Guillermo José Martínez Tabernero
Team of Case Study 3
3
Thank you andgood luck!!
Energie & Wasser MobilitätImmobilien Gesundheit
Entsorgung & Abwasser Telekommunikation & IT BeteiligungsmanagementKultur & Freizeit
Wissenschaftsstadt Darmstadt
EigenbetriebKulturinstitute
HEAG: Holding Company and Susbsidiary Management for 150 companies of the city of Darmstadt
Gesundheitsamt
4
E-Mobility 80 years ago
HEAG mobilo5
ENTEGA: a regional Green Energy Co.
3. CO2-Compensation
2. Energy efficienyConsulting, Contracting, Smart Home
1. Green Energy (electricity / Gas)with Generation assets (on-/offshore wind, PV)
6
2.7.2014 7
Digital City Darmstadt
Darmstadt will be a digital city.
8
Digital Hub for Cybersecurity
Close linkage between economy, science and city
Excellent Research Units
Established participation of citizens
Fraunhofer Institute for Security in Information Technology
Digital Hub Cybersecurity(since 24.4.2017)
9
Elements of the digital city
eGovernment
Trade Traffic
Education Community
Health Security
Energy andEnvironment
ITC-Infrastructure
Digitalestadt.org10
Elements of the digital city
Digitalstadt-Darmstadt.de
eGovernment
Digital Office for inhabitants with >100 processes managedData portal for inhabitantsNew 3d map/ sight seing with Augmented RealityOnline Participation
Education
Virtual learning environmentDigital class roomEducation CloudSocial CollaborationOnline Payment
CommunityCommunity App Data portal for inhabitantsDigital Office for inhabitantsSocial Media AnalyticsMuseum 4.0
11
Elements of the digital city
Trade
Health
Digitalstadt-Darmstadt.de
OmnichannelOnlineshop / Trading AppReal Time Marketing (SMS, MMS, iBeacons)Issuing, Loyalty Programs3D PrintingDelivery Drones
Telemedicine, electronic recipesElectronic Patient ActFloor senors for fall detectionIntelligent Smart Home for elderly peoplePersonalized Medicine Apps
SecurityEmergency ManagementSecure Cloud for MunicipalitiesIntelligent Location Center, Real Time Situational AwarenessCyber Resilience
12
Elements of the digital city
Digitalstadt-Darmstadt.de
Energy & Environment
P2P Platform for Customers and Generators Battery StoragesE-Mobility Charging infrastructureEnergy ManagementPredictive AnalyticsSmart Environment (Sensors), Smart Waste
Traffic
eTicketingCarsharing / PoolingSmart ParkingCombined Traffic Control CenterDemand Responsive TransportTest field autonomous Driving / tram
ICT-Infrastructure
Broadband NetworksCity Wi-fi grids4,5G or 5GCentral IT Data Platform with urban dataIndoor Navigation
13
Digital Infrastructure
Status quo: Good coverage with
Broadband
Vision: Free Wi-Fi city-wide
5G, e.g. for Videos,Industry, tactile usage
14
Traffic and Transport
Status quo: Heag Mobilo App
Call a Bike
Vision: Adaptive Public Transport
Smart Parking
Same Day Delivery
Online Scheduling tool
15
Participation
Status quo: Citizen participation
Vision: Online citizen
participation
16
Health
Status quo: 3D-Visuals of
Darmstadt Hospital
Vision: Controlling of Vital
Signs
Assistant Systems for Learning andSmart Home
17
Status quo: Meda diploma
Darmstadt
Vision: Digital Learning
Environments
Education
18
Public Security
Status quo: Secure Data Center DARZ
Vision: Network for Crisis Intervention
Video Surveillance
19
IT Security
Status quo: Digital Hub Cybersicherheit
CAST e.V.
Center for Research in Security and Privacy CRISP
Vision: Leading city for
IT Security
20
PrivacyStatus quo: End-to-End Encoding
Vision: Leading City for
Digital Privacy
21
2.7.2014 22
Business Models
Definition Business Model
• A Business Model defines the Strategy of a company. It consists of the key activities, that arenecessary for compeitive positioning and realizingcustomer benefits (Osterwalder 2004).
• A Sustainable Business Model consists also ofacitivies for the ecological and societal values(Boons/Lüdeke-Freund 2013).
• Sustainability is seen relative, not absolute.
23
Business Model Canvas
Key
Partner
Customer
Segments
Customer
Relations
Customer
Benefit
Key
Activities
Cost Structure Sources for Income
Key
ResourcesChannels
Osterwalder/Pigneur 2011
24
Sustainable Business Model Canvas
Key
Partner
Customer
Segments
Customer
RelationsCustomer
Benefit
Key
Activities
Cost Structure Sources of Income
Securing
Competit-
ive Plus
Key
Resour-
ces
Chan-
nels
Public Value (with ecological and social benefits)
Ahrend 2016e
25
Business Model: Regional Green Energy Co.NUTZEN
KANÄLE
BEZIEHUNG KUNDEN-SEGMENTE
ERLÖSSTRUKTURKOSTENSTRUKTUR
PARTNER AKTIVITÄTEN
• Preiswerter, zertifi-zierter Ökostrom
• Ökostrom für alle Privatkunden ohne Mehrkosten
• Exzellenter Service
• Personal- und Materialkosten • Strombezug, Zinsen, Abschreibungen
• Lieferanten für anlagenbezoge-ne Produkte und Leistungen
• Projektierer• Übertragungs-
netzbetreiber• Vertriebs-
Partner• Banken• Kunden (Bür-
gerbeteiligung)
• Stromumsatz
• Erzeugungs- und Netzinfrastruktur
• Finanzkraft• Kundennähe• Marke/Image
• Eigenerzeugung• Netzbetrieb• Vertrieb und
Markenpflege• Kundenservice
• Langfristige Ver-tragsbeziehung
• Regionale Werbung und Aktivitäten
• Call-Center• Web-Portal(e)• Key Account Mgmt.• Partner-Vertrieb• Präsenz bei regiona-
len Veranstaltungen
• Privatkunden• Gewerbe-
kunden • Industrie-
kunden • Weiterverteiler
(andere Energie-unternehmen)
• Kommunen SICHERUNG
• Erlebbarer Mehr-wert für regionale Kunden
RESSOURCEN
BEITRAG ZUM GEMEINWOHL (INSBESONDERE ÖKOLOGISCHER UND SOZIALER NUTZEN)
• Klimaschutz durch erneuerbare Energien • Einbezug der Öffentlichkeit
• Lokale/regionale Wertschöpfung• Gesellschaftliches Engagement
Ahrend 201626
2.7.2014 27
ICT in the Energy Industry
Drivers for ICT in Energy Co‘s
IncreasingUsage of ICT in
the EnergyEconomy
New ICTsolutions
EnergyEconomy
CustomerExpectations
28
Gartner Cycle for Digital Business
29
Good News: no missing jobs
-34%
-22%
-11%
-5%
-3%
0%
7%
7%
11%
-40% -35% -30% -25% -20% -15% -10% -5% 0% 5% 10% 15%
Handel
Industrielle Produktion
Transport und Logistik
Financial Services
Automobilindustrie
Energie
Technologie, Medien, Telekommunikation
Öffentlicher Sektor
Gesundheit und Pharma
30
ICT in the Energy EconomyBusiness Unit Examples
Generation • Plant Maintenance
• Plant Management
• Spare-parts Management
• Virtual Power Plant
• Peer-to-Peer solutions (with/without
Blockchain)
Trading • Trading Simulation
• Portfolio Management
• Automated Trading
• Weather data support
• Storage optimization
• Swarm storage solutions
Distribution • Digital Grid Management
• Smart Metering / Gateway-Administration
• Smart Grids
• Mobile Workforce Support
• Preventive/Predictive Maintenance
• Demand Side Management
• Smart Grids Services i.e. for industry parks
• Digital Customer interaction (i.e. Apps)
Sales • Digital customer interaction / journey (Apps,
social media etc.)
• Load-based tariffs
• Individual offerings (based on big data analytics)
• Energy Data Management
• Energy Management solutions
• Bots for Customer Service
• Online Sales Platform (for Energy /
Services)
• Management/support for Smart Home
• Integrated Solar/Storage Systems
• Smart Lightning
• Cross Selling (i.e. telecomm.)
• Social Media Ecosystem
Supporting
Functions
• Automated processes
• Document management
• Knowledge Management
• Web-Services (i.e. Controlling)
• Online recruiting
• Open Innovation
31
Social Media Ecosystem
32
Decreasing PV price and increasingtariffs drive ownconsumption.
Fraunhofer ISE 201433
Vielen Dank!
Thank you very much!
Merci beaucoup!
! רבהתודה
谢谢
Dziękuję!
Dank je well!
ありがとうございます
لكشكرا
çokteşekkürler
zor spas
Muchas gracias
This document has been prepared for the European Commission however it reflects the views only of the authors, and the
Commission cannot be held responsible for any use which may be made of the information contained therein.