ICT in German Energy Companies and Municipalities - some insights

Prof. Dr. Klaus-Michael AhrendKlaus-michael@ahrend.de

Darmstadt University of Applied Sciences

Faculty of Business Administration

Germany

Valencia, May, 19, 2017

2.7.2014 2

Introduction

• Ivan Bartolec

• David Čonka

• Alexander Leipnitz

• Péter Straub (speaker)

• Guillermo José Martínez Tabernero

Team of Case Study 3

3

Thank you andgood luck!!

Energie & Wasser MobilitätImmobilien Gesundheit

Entsorgung & Abwasser Telekommunikation & IT BeteiligungsmanagementKultur & Freizeit

Wissenschaftsstadt Darmstadt

EigenbetriebKulturinstitute

HEAG: Holding Company and Susbsidiary Management for 150 companies of the city of Darmstadt

Gesundheitsamt

4

E-Mobility 80 years ago

HEAG mobilo5

ENTEGA: a regional Green Energy Co.

3. CO2-Compensation

2. Energy efficienyConsulting, Contracting, Smart Home

1. Green Energy (electricity / Gas)with Generation assets (on-/offshore wind, PV)

6

2.7.2014 7

Digital City Darmstadt

Darmstadt will be a digital city.

8

Digital Hub for Cybersecurity

Close linkage between economy, science and city

Excellent Research Units

Established participation of citizens

Fraunhofer Institute for Security in Information Technology

Digital Hub Cybersecurity(since 24.4.2017)

9

Elements of the digital city

eGovernment

Trade Traffic

Education Community

Health Security

Energy andEnvironment

ITC-Infrastructure

Digitalestadt.org10

Elements of the digital city

Digitalstadt-Darmstadt.de

eGovernment

Digital Office for inhabitants with >100 processes managedData portal for inhabitantsNew 3d map/ sight seing with Augmented RealityOnline Participation

Education

Virtual learning environmentDigital class roomEducation CloudSocial CollaborationOnline Payment

CommunityCommunity App Data portal for inhabitantsDigital Office for inhabitantsSocial Media AnalyticsMuseum 4.0

11

Elements of the digital city

Trade

Health

Digitalstadt-Darmstadt.de

OmnichannelOnlineshop / Trading AppReal Time Marketing (SMS, MMS, iBeacons)Issuing, Loyalty Programs3D PrintingDelivery Drones

Telemedicine, electronic recipesElectronic Patient ActFloor senors for fall detectionIntelligent Smart Home for elderly peoplePersonalized Medicine Apps

SecurityEmergency ManagementSecure Cloud for MunicipalitiesIntelligent Location Center, Real Time Situational AwarenessCyber Resilience

12

Elements of the digital city

Digitalstadt-Darmstadt.de

Energy & Environment

P2P Platform for Customers and Generators Battery StoragesE-Mobility Charging infrastructureEnergy ManagementPredictive AnalyticsSmart Environment (Sensors), Smart Waste

Traffic

eTicketingCarsharing / PoolingSmart ParkingCombined Traffic Control CenterDemand Responsive TransportTest field autonomous Driving / tram

ICT-Infrastructure

Broadband NetworksCity Wi-fi grids4,5G or 5GCentral IT Data Platform with urban dataIndoor Navigation

13

Digital Infrastructure

Status quo: Good coverage with

Broadband

Vision: Free Wi-Fi city-wide

5G, e.g. for Videos,Industry, tactile usage

14

Traffic and Transport

Status quo: Heag Mobilo App

Call a Bike

Vision: Adaptive Public Transport

Smart Parking

Same Day Delivery

Online Scheduling tool

15

Participation

Status quo: Citizen participation

Vision: Online citizen

participation

16

Health

Status quo: 3D-Visuals of

Darmstadt Hospital

Vision: Controlling of Vital

Signs

Assistant Systems for Learning andSmart Home

17

Status quo: Meda diploma

Darmstadt

Vision: Digital Learning

Environments

Education

18

Public Security

Status quo: Secure Data Center DARZ

Vision: Network for Crisis Intervention

Video Surveillance

19

IT Security

Status quo: Digital Hub Cybersicherheit

CAST e.V.

Center for Research in Security and Privacy CRISP

Vision: Leading city for

IT Security

20

PrivacyStatus quo: End-to-End Encoding

Vision: Leading City for

Digital Privacy

21

2.7.2014 22

Business Models

Definition Business Model

• A Business Model defines the Strategy of a company. It consists of the key activities, that arenecessary for compeitive positioning and realizingcustomer benefits (Osterwalder 2004).

• A Sustainable Business Model consists also ofacitivies for the ecological and societal values(Boons/Lüdeke-Freund 2013).

• Sustainability is seen relative, not absolute.

23

Business Model Canvas

Key

Partner

Customer

Segments

Customer

Relations

Customer

Benefit

Key

Activities

Cost Structure Sources for Income

Key

ResourcesChannels

Osterwalder/Pigneur 2011

24

Sustainable Business Model Canvas

Key

Partner

Customer

Segments

Customer

RelationsCustomer

Benefit

Key

Activities

Cost Structure Sources of Income

Securing

Competit-

ive Plus

Key

Resour-

ces

Chan-

nels

Public Value (with ecological and social benefits)

Ahrend 2016e

25

Business Model: Regional Green Energy Co.NUTZEN

KANÄLE

BEZIEHUNG KUNDEN-SEGMENTE

ERLÖSSTRUKTURKOSTENSTRUKTUR

PARTNER AKTIVITÄTEN

• Preiswerter, zertifi-zierter Ökostrom

• Ökostrom für alle Privatkunden ohne Mehrkosten

• Exzellenter Service

• Personal- und Materialkosten • Strombezug, Zinsen, Abschreibungen

• Lieferanten für anlagenbezoge-ne Produkte und Leistungen

• Projektierer• Übertragungs-

netzbetreiber• Vertriebs-

Partner• Banken• Kunden (Bür-

gerbeteiligung)

• Stromumsatz

• Erzeugungs- und Netzinfrastruktur

• Finanzkraft• Kundennähe• Marke/Image

• Eigenerzeugung• Netzbetrieb• Vertrieb und

Markenpflege• Kundenservice

• Langfristige Ver-tragsbeziehung

• Regionale Werbung und Aktivitäten

• Call-Center• Web-Portal(e)• Key Account Mgmt.• Partner-Vertrieb• Präsenz bei regiona-

len Veranstaltungen

• Privatkunden• Gewerbe-

kunden • Industrie-

kunden • Weiterverteiler

(andere Energie-unternehmen)

• Kommunen SICHERUNG

• Erlebbarer Mehr-wert für regionale Kunden

RESSOURCEN

BEITRAG ZUM GEMEINWOHL (INSBESONDERE ÖKOLOGISCHER UND SOZIALER NUTZEN)

• Klimaschutz durch erneuerbare Energien • Einbezug der Öffentlichkeit

• Lokale/regionale Wertschöpfung• Gesellschaftliches Engagement

Ahrend 201626

2.7.2014 27

ICT in the Energy Industry

Drivers for ICT in Energy Co‘s

IncreasingUsage of ICT in

the EnergyEconomy

New ICTsolutions

EnergyEconomy

CustomerExpectations

28

Gartner Cycle for Digital Business

29

Good News: no missing jobs

-34%

-22%

-11%

-5%

-3%

0%

7%

7%

11%

-40% -35% -30% -25% -20% -15% -10% -5% 0% 5% 10% 15%

Handel

Industrielle Produktion

Transport und Logistik

Financial Services

Automobilindustrie

Energie

Technologie, Medien, Telekommunikation

Öffentlicher Sektor

Gesundheit und Pharma

30

ICT in the Energy EconomyBusiness Unit Examples

Generation • Plant Maintenance

• Plant Management

• Spare-parts Management

• Virtual Power Plant

• Peer-to-Peer solutions (with/without

Blockchain)

Trading • Trading Simulation

• Portfolio Management

• Automated Trading

• Weather data support

• Storage optimization

• Swarm storage solutions

Distribution • Digital Grid Management

• Smart Metering / Gateway-Administration

• Smart Grids

• Mobile Workforce Support

• Preventive/Predictive Maintenance

• Demand Side Management

• Smart Grids Services i.e. for industry parks

• Digital Customer interaction (i.e. Apps)

Sales • Digital customer interaction / journey (Apps,

social media etc.)

• Load-based tariffs

• Individual offerings (based on big data analytics)

• Energy Data Management

• Energy Management solutions

• Bots for Customer Service

• Online Sales Platform (for Energy /

Services)

• Management/support for Smart Home

• Integrated Solar/Storage Systems

• Smart Lightning

• Cross Selling (i.e. telecomm.)

• Social Media Ecosystem

Supporting

Functions

• Automated processes

• Document management

• Knowledge Management

• Web-Services (i.e. Controlling)

• Online recruiting

• Open Innovation

31

Social Media Ecosystem

32

Decreasing PV price and increasingtariffs drive ownconsumption.

Fraunhofer ISE 201433

Vielen Dank!

Thank you very much!

Merci beaucoup!

! רבהתודה

谢谢

Dziękuję!

Dank je well!

ありがとうございます

لكشكرا

çokteşekkürler

zor spas

Muchas gracias

This document has been prepared for the European Commission however it reflects the views only of the authors, and the

Commission cannot be held responsible for any use which may be made of the information contained therein.