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ICT INNOVATION IN SOUTHERN AFRICAEXPERIENCES FROM FINLAND
Teemu Seppälä, Programa STIFIMO
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CONTENT
PARADIGM SHIFT: CASE ROVIO
OPPORTUNITIES TO GROW AND ACCESS:APPCAMPUS
GLOBAL BIZ: Nest (NY) and Lion Partners (Beijing)
SUMMARY
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AN EXAMPLE OF ICT PARADIGM SHIFT
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ProductsThe world spends 5 million hours on Angry Birds per day!
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• Revenue in 2010: $10 million 2011: $100 million
• More than one billion downloads• Rovio turned down $2 billion acquisition • Partnership with NASA, National Geographic,
CERN• “We Want To Be Bigger Than Disney”
What’s Hot?
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“Secret Sauce”• 51 games before the hit!• Simple, good sense of control• Multiple platforms• Not just a game, it’s a brand!• Connections with fans
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New Ecosystem Advantage
• 0ver 500 million S40 Nokia devices in use worldwide
• Windows Phone defines the new paradigm for UX
• Virgin territory for developers to differentiate by creating exciting never-before-possible apps
• New monetization opportunities via the Windows distribution networks
Windows Phone will lead users into a new era of mobile computing
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A Go-To-Market slingshot
A Unique Accelerator
• No Equity Dilution
• No Revenue Share required
• IPRs remain property of developers
Three key facets
• Award Platform
• Coaching Program
• Global Alumni Network
Only demand is 6-month exclusivity
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Who You Are
• A developer with world class skilland ambition potential. You breathe mobile and love to deliver great UX.
• An entrepreneur with world class management and monetizationcapability. You are aggressivelyseeking the next big opportunityin mobile.
• A finessed facilitator, a connector of opportunities to ideas and people.
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How you can Accelerate with AppCampus
• Awards: 20-50-70.000 euro / App
• Coaching & Education, Product-oriented
• Professional SW-Dev. Process & Quality Assurance
• Network & Marketing Support, Marketplace & Nokia Store
• Co-working space
Online submission: appcampus.fi
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Lion Partners
Z-Park Beijing, China
Lion Partners
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Platform support for participant companies
• Company setup• Access to finance• Tax benefits
– Sales tax/tariff: No tax on tech transfer, no tariffs on own R&D equipment shipping– Value Added Tax: Perpetual 3% vs. 17%– Corporate income tax: 3 year tax holidays, next 3 years 7.5% vs. 33%– Additional deductions: Employee personal income tax deduction, R&D spending deduction
• IPR– IPR as part of the local capital
• Office space
Lion Partners
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CafésMeetingRooms
BusinessEvents
BusinessNetworking
Z-Park Services – Full support
Lion Partners
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Key figures and location
ZGC Software Park
Zhongguancun Park
•Total revenue: 1.96 trillion CNY (in 2011)•Area: 250 km²•Top 5 industries: Electronic information (40.5%), Advanced manufacturing (13.9,%), New energy & high efficiency and energy saving (13.2%), New materials (9.6%), Bio-pharmaceuticals (4.0%)•Innovative resources: 40 national leading universities, 206 national and municipal institutions, 20000 hi-tech companies•Preferential policies: tax, talents, science park, patent, finance•Companies: 207 listed companies, 106 companies on Zhongguancun OTCBB, 1900 foreign companies•IPR: 76 international standards, 590 national standards, 19000 patents
Lion Partners
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SUMMING UP
1. FOCUS ON YOUR TALENT
2. ACCELERATE / USE OPPORTUNITIES
3. PARTNER (LOCALLY AND INT.)
4. KNOW YOUR ROLE IN THE ECOSYSTEM
5. FAIL, LEARN AND IMPROVE!
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Muito obrigado!