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iDENTIFYBUILDING BRAND THROUGH
LETTERHEADS, LOGOS
AND BUSINESS CARDS
CHARLOTTE RIVERS
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Contents
>>
Introductio
n
6
Anatomy
ofIdentity
8
Guideto
Process
16
Work
28
Introduct
ion>
CaseStu
dies
32
Process
Interview
42
Logotype
sandSy
mbols>
Introdu
ction
46
CaseStudies
48
Process
Interview
58
Typograp
hy>
Introduct
ion
62
CaseSt
udies
64
Process
Interview
74
Coloura
ndTextu
re>
Introduct
ion
78
CaseSt
udies
80
Process
Interview
90
GridsandG
uides>
Introduction
94
CaseSt
udies
96
Process
Interview
106
Applicat
ion>
110
Extras
152
Law>
154
Termsan
dTechni
ques>
156
Designer
Directory
>
158
FurtherR
eading>
158
A RotoVision BookPublished and distributed byRotoVision SARoute Suisse 9CH-1295 MiesSwitzerland
RotoVision SA,Sales, Production andEditorial OfficeSheridan House112/116A Western RoadHove, East SussexBN3 1DDUK
Tel: +44 (0)1273 72 72 68Fax: +44 (0)1273 72 72 69Isdn: +44 (0)1273 73 40 46E-mail: [email protected]
Production and Separations inSingapore by:Provision Pte. Ltd.Tel: +65 6334 7720Fax:+65 6334 7721
Copyright RotoVision SA2003
All rights reserved.No part of this publicationmay be reproduced, storedin a retrieval system or trans-mitted in any form or by anymeans, electronic, mechanical,photocopying, recording orotherwise, without permissionof the copyright holder.
10 9 8 7 6 5 4 3 2 1
ISBN 2-88046-723-3
32.50 / $45.00
Book design byJames Emmerson
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Anatomy of Identity08>15>>
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Guide to Process16>27>>
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