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iDENTIFYBUILDING BRAND THROUGH

LETTERHEADS, LOGOS

AND BUSINESS CARDS

CHARLOTTE RIVERS

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Contents

>>

Introductio

n

6

Anatomy

ofIdentity

8

Guideto

Process

16

Work

28

Introduct

ion>

CaseStu

dies

32

Process

Interview

42

Logotype

sandSy

mbols>

Introdu

ction

46

CaseStudies

48

Process

Interview

58

Typograp

hy>

Introduct

ion

62

CaseSt

udies

64

Process

Interview

74

Coloura

ndTextu

re>

Introduct

ion

78

CaseSt

udies

80

Process

Interview

90

GridsandG

uides>

Introduction

94

CaseSt

udies

96

Process

Interview

106

Applicat

ion>

110

Extras

152

Law>

154

Termsan

dTechni

ques>

156

Designer

Directory

>

158

FurtherR

eading>

158

A RotoVision BookPublished and distributed byRotoVision SARoute Suisse 9CH-1295 MiesSwitzerland

RotoVision SA,Sales, Production andEditorial OfficeSheridan House112/116A Western RoadHove, East SussexBN3 1DDUK

Tel: +44 (0)1273 72 72 68Fax: +44 (0)1273 72 72 69Isdn: +44 (0)1273 73 40 46E-mail: sales@rotovision.comwww.rotovision.com

Production and Separations inSingapore by:Provision Pte. Ltd.Tel: +65 6334 7720Fax:+65 6334 7721

Copyright RotoVision SA2003

All rights reserved.No part of this publicationmay be reproduced, storedin a retrieval system or trans-mitted in any form or by anymeans, electronic, mechanical,photocopying, recording orotherwise, without permissionof the copyright holder.

10 9 8 7 6 5 4 3 2 1

ISBN 2-88046-723-3

32.50 / $45.00

Book design byJames Emmerson

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Anatomy of Identity08>15>>

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Guide to Process16>27>>

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