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Identify and Unlock your !Mobile Strategy EXPERT SERIES
April 23, 2014
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We Are Clearly Innovative
Overview / About Clearly Innovative
Clearly Innovative builds mobile solutions for the leading mobile platforms.
§ User Experience Experts § End-to-End Mobile Services Provider § Cross-Platform Development Expertise
§ Certified Small Business (& minority-owned)
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We Are Clearly Innovative
Our Clients
Clearly Innovative has developed over 30 mobile solutions and served clients in various industries:
§ Government § Commercial § Start-ups § Non-profits
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We Are Clearly Innovative
Why Mobile?!What’s a Mobile Strategy? !
Part I: Identifying!
Workshop Agenda
Part II: Unlocking!
Part III: How We Can Help!
Recap!
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We Are Clearly Innovative
Please Ask Questions?
+ Ground Rule
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We Are Clearly Innovative
Workshop Vocabulary
§ Cross-Platform § Mobile Solution § Operating System § User Experience § Metric § Enterprise § Javascript !
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We Are Clearly Innovative
Why Mobile? Why Mobile?
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We Are Clearly Innovative
Mobile Love Why Mobile?
2 out of 3 people Check their phone at least once every hour.
1 in 10 Check EVERY 5 MINUTES
= Opportunity! *HARRIS INTERACTIVE SURVEY, AUGUST 2013
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Why Mobile is Important to You Why Mobile?
§ 90% of global organizations are planning to sustain or increase their investment in mobile technologies during the next 12 to 18 months.
§ 25% of online shopping occurs on mobile devices which accounts for $163 billion in sales in 2014.
!§ 27% of companies across the globe plan to
incorporate location-based marketing within the next year.
*IBM Institute for Business Value Survey, 2014
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We Are Clearly Innovative
Why Mobile?
What’s a Mobile Strategy?
+ Why Mobile?
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Mobile strategy is not a technology or a project, but a practice. It is the alignment of consumer needs, business goals, and mobile technologies.
What’s a Mobile Strategy?
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We Are Clearly Innovative
Queens Public Library What’s a Mobile Strategy?
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We Are Clearly Innovative
Why Do I Need A Strategy? What’s a Mobile Strategy?
Focus + Direction = Success
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We Are Clearly Innovative
Any Questions? + Pause
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We Are Clearly Innovative
Why Mobile?
Part I: Identifying
+ Why Mobile? + What’s a Mobile Strategy?
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Who should be apart of the process: § Vision: C-suite level member (CEO, Director, etc.) § Execution Lead: Communications Director / IT
Manager § Target Audience Advocate: Board member, etc. § Technology Partner: Clearly Innovative
Identify Your Mobile Team Part I: Identifying
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The following are mobile experience categories: § Messaging!
§ Entertainment!
§ Social Networking!
§ Causal Games!
§ Technology Specific!
§ Brand Awareness & Marketing!
Understanding the Experiences Part I: Identifying
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• Objectives
• Target Groups
• Context of Usage
• Problem Identification
• Measurable Metrics
The Mobile Strategy RoadmapPart I: Identifying
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We Are Clearly Innovative
• Platform Strategy
• Solutions
• Life-cycle Plan
• Integration with Communication & Sales
The Mobile Strategy RoadmapPart I: Identifying
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We Are Clearly Innovative
Any Questions? + Pause
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We Are Clearly Innovative
Why Mobile?
Part II: Unlocking
+ Why Mobile? + What’s a Mobile Strategy? + Part I: Identifying
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§ What is the issue?
§ Most common task?
§ The need of our mobile consumers?
Example: National Military Family Association To meet the needs of military families, we anticipate, listen, and react to their concerns. !
Exercise 1 / Problem Identification Part II: Unlocking
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Using the following example, develop the value statement that addresses your problem in 5 words.
Example: National Military Family Association
Providing military families answers now.!
Exercise 2 / Creating Value Part II: Unlocking
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Set your objectives
Each metric should be measurable § Increase donations § Reduce costs § Recruit volunteers § Increase number of social
shares
Exercise 3 / Measurable Metrics!Part II: Unlocking
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Current vs. Desired Audience
Mobile profile § Devices § Activities
Demographics
Historical Patterns!
Exercise 4 / Know Your Audience Part II: Unlocking
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We Are Clearly Innovative
Why Mobile?
Part III: How We Can Help
+ Why Mobile? + What’s a Mobile Strategy? + Part I: Identifying + Part II: Unlocking
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We Are Clearly Innovative
§ Our Clarity workshops help organizations brainstorm and identify a valuable mobile solution.
§ We challenge our clients to dive deep into their ideas through in-person workshops.
§ You can experience Clarity as a full-suite of packages:
§ Ideation & Discovery § Mobile Design § Prototyping & Validation
Try Clarity Part III: How We Can Help
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We Are Clearly Innovative
The discovery workshop provided true insight to the first phase of developing our mobile app ensuring we targeted the right audience. Marissa Jennings, Founder of SOCIALGirlz!
Clarity Testimonial Part III: How We Can Help
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We Are Clearly Innovative
Why Mobile?
Recap
+ Why Mobile? + What’s a Mobile Strategy? + Part I: Identifying + Part II: Unlocking + Part III: How We Can Help
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We Are Clearly Innovative
Let’s Talk Sign-up for a 1-on-1 consultation Learn more about us at www.clearlyinnovative.com
Recognized with the "Mobile Innovator of the Year" award at Appcelerator's annual conference.