KIP 401 Foundations Of Communication Design

Presentation Of Major Project (IFind)

Lee, Chun-Hsien

About The Device

Brief

•IFind is a radar tracking object searcher .

•Users can attach the provided sticker on and object.

•Press the color button on the device and IFind will indicate the direction of the object.

Target AudienceUsers

•Children aged between 4 to 13

Purchasers

•Target user’s parent, aged around 30 to 40.

Sample AudienceUserName: KevinAge:7 years oldGender: MaleGoing to attend the elementary school for the first year

Buyer(Kevin’s mother)Name : JenniferAge:38 years oldWorking lady, too busy to play with her child all the time

Device Identity

•Fun

•Helpful

•Directive

Mood Board

About The Logo

Process of Design

Shape

-Law of Similarity and ProximityGroup the outer ring

Shape

-Law of Continuity•Read the outer ring as a whole•Continue the inner ring become a complete•Continue the arrow to create a dynamic energy

Shape

-Law of Symmetry•Hold the whole image together

Color

-Green is the common color of radar screen

Color

-Tradiadic Color•High distinct various color create a sense of fun and energy

Inspiration

Hitachi Logo(1910-1999)

• Hitachi group was founded in 1910

•Electrical equipment repair and manufacturing facilityHitachi(1910)

日立

About The Information Design

Pictorgram

Charactor

Inspiration

•Comic character to attract children’s attention

•Bobble dialogue space to contain the needed information

Doraemon(1990)

Final Outcome(Packaging)

Words and images integrate

•Using dialogue bubble to imitate comic atmosphere

Layering and Separation

•Number and the main character are separated by different layer

•Every step of instruction is strongly grouped by the number background

Small Multiples

•Repeating the same character in every step in order to continue the depicting of the information

About The Ad

Concept of Maze

•Addressing the identity “fun” of the device

•Attracting children’s attention

•Combining image of “home” to explain “treasure hunt at home!”

Leading the audience

1.Start of maze

2.End of maze

3.Flow of the background

4.Slogan and name of device

5.The image of the device

6.Description and information design

Inspiration

Namco(2002)

•Big, cute and funny image obtain most of the advertisement

•Slogans, description located in the lower position of the image

•Bright and fresh color

About The Packaging

Concept of Maze

•The Maze leads the audience to the edge of the cover, encourage them to open the cover

See the Info design and the device

Maze