Download - IJRSS Vol-1 Issue-2 Abstract
International Journal of Research in Social Sciences (ISSN: 2249-2496)
CONTENTS
Sr.
No. TITLE & NAME OF THE AUTHOR (S)
Page
No.
1 Influential Factors Effect to the Trends of Online News Business.
Teetima Piyasirisilp and Chanchai Bunchapattanasukdav 6-7
2 Small and Medium Scale Enterprises and Economic Growth in Nigeria.
Obasan Kehinde A. and Adediran, Olanrewaju Adewole 8-9
3 Need and Importance of Professional Growth.
Dr. M. Sugunatha Reddy and Dr. B. Rama Bhupal Reddy 10-11
4 Non-formal Education in Punjab: Approaches for Lifelong Learning.
Zarabi Dazy and Nair Balakrishan 12-13
5
Effective Approach of Web Based Human Resource Management System for Optimistic
Development of Institutions.
Akmal Rehan, Nayyar Iqbal and Muhammad Milhan Afzal Khan
14-15
6 Food Security- Need for a Commitment to Universal Distribution System.
Dr. G. V. Kokkalki 16-17
7 Meaning and Determinants of Values: Research Insights.
Dr. S.L. Kaushal and Dr. Yasmin Janjhua 18-19
8 Consumer’s Expectation from Pharmaceutical Companies in Pune City.
Richa Arora and Nitin R. Mahankale 20-21
9 Rural Industrialization through Khadi and Village Industries: a Study.
M. Rama Satyanarayana and Ch. V. Krishna Reddy 22-23
10 The Socio-economic Characteristics of the Poor in Rural Kerala.
K. Rajan 24-25
11 Various Techniques in Intrusion Detection: A Survey.
Jay Kant Pratap Singh and Abhishek Kumar Sahu 26-27
12 Growth of Services Sector Under the WTO: An Analysis.
Dr. Jamil Ahmad 28-29
13 Dominance of Innovative Leadership in Construction Project Management.
S. Binil Sundar 30-31
IJRSS Volume 1, Issue 2 ISSN: 2249-2496 _________________________________________________________
A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Research in Social Sciences http://www.ijmra.us
2
November
2011
Chief Patron Dr. JOSE G. VARGAS-HERNANDEZ
Member of the National System of Researchers, Mexico
Research professor at University Center of Economic and Managerial Sciences,
University of Guadalajara
Director of Mass Media at Ayuntamiento de Cd. Guzman
Ex. director of Centro de Capacitacion y Adiestramiento
Patron Dr. Mohammad Reza Noruzi
PhD: Public Administration, Public Sector Policy Making Management,
Tarbiat Modarres University, Tehran, Iran
Faculty of Economics and Management, Tarbiat Modarres University, Tehran, Iran
Young Researchers' Club Member, Islamic Azad University, Bonab, Iran
Chief Advisors Dr. NAGENDRA. S. Senior Asst. Professor,
Department of MBA, Mangalore Institute of Technology and Engineering, Moodabidri
Dr. SUNIL KUMAR MISHRA Associate Professor,
Dronacharya College of Engineering, Gurgaon, INDIA
Mr. GARRY TAN WEI HAN Lecturer and Chairperson (Centre for Business and Management),
Department of Marketing, University Tunku Abdul Rahman, MALAYSIA
MS. R. KAVITHA
Assistant Professor,
Aloysius Institute of Management and Information, Mangalore, INDIA
Dr. A. JUSTIN DIRAVIAM
Assistant Professor,
Dept. of Computer Science and Engineering, Sardar Raja College of Engineering,
Alangulam Tirunelveli, TAMIL NADU, INDIA
IJRSS Volume 1, Issue 2 ISSN: 2249-2496 _________________________________________________________
A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Research in Social Sciences http://www.ijmra.us
3
November
2011
Editorial Board
Dr. CRAIG E. REESE Professor, School of Business, St. Thomas University, Miami Gardens
Dr. S. N. TAKALIKAR Principal, St. Johns Institute of Engineering, PALGHAR (M.S.)
Dr. RAMPRATAP SINGH Professor, Bangalore Institute of International Management, KARNATAKA
Dr. P. MALYADRI Principal, Government Degree College, Osmania University, TANDUR
Dr. Y. LOKESWARA CHOUDARY Asst. Professor Cum, SRM B-School, SRM University, CHENNAI
Prof. Dr. TEKI SURAYYA Professor, Adikavi Nannaya University, ANDHRA PRADESH, INDIA
Dr. T. DULABABU Principal, The Oxford College of Business Management, BANGALORE
Dr. A. ARUL LAWRENCE SELVAKUMAR Professor, Adhiparasakthi Engineering College, MELMARAVATHUR, TN
Dr. S. D. SURYAWANSHI
Lecturer, College of Engineering Pune, SHIVAJINAGAR
Dr. S. KALIYAMOORTHY Professor & Director, Alagappa Institute of Management, KARAIKUDI
Prof S. R. BADRINARAYAN
Sinhgad Institute for Management & Computer Applications, PUNE
Mr. GURSEL ILIPINAR ESADE Business School, Department of Marketing, SPAIN
Mr. ZEESHAN AHMED Software Research Eng, Department of Bioinformatics, GERMANY
IJRSS Volume 1, Issue 2 ISSN: 2249-2496 _________________________________________________________
A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Research in Social Sciences http://www.ijmra.us
4
November
2011
Mr. SANJAY ASATI Dept of ME, M. Patel Institute of Engg. & Tech., GONDIA(M.S.)
Mr. G. Y. KUDALE N.M.D. College of Management and Research, GONDIA(M.S.)
Editorial Advisory Board
Dr. MANJIT DAS Assistant Professor, Deptt. of Economics, M.C.College, ASSAM
Dr. ROLI PRADHAN Maulana Azad National Institute of Technology, BHOPAL
Dr. N. KAVITHA Assistant Professor, Department of Management, Mekelle University, ETHIOPIA
Prof C. M. MARAN Assistant Professor (Senior), VIT Business School, TAMIL NADU
Dr. RAJIV KHOSLA Associate Professor and Head, Chandigarh Business School, MOHALI
Dr. S. K. SINGH Asst. Professor, R. D. Foundation Group of Institutions, MODINAGAR
Dr. (Mrs.) MANISHA N. PALIWAL Associate Professor, Sinhgad Institute of Management, PUNE
Dr. (Mrs.) ARCHANA ARJUN GHATULE Director, SPSPM, SKN Sinhgad Business School, MAHARASHTRA
Dr. NEELAM RANI DHANDA Associate Professor, Department of Commerce, kuk, HARYANA
Dr. FARAH NAAZ GAURI Associate Professor, Department of Commerce, Dr. Babasaheb Ambedkar Marathwada
University, AURANGABAD
IJRSS Volume 1, Issue 2 ISSN: 2249-2496 _________________________________________________________
A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Research in Social Sciences http://www.ijmra.us
5
November
2011
Prof. Dr. BADAR ALAM IQBAL Associate Professor, Department of Commerce, Aligarh Muslim University, UP
Dr. CH. JAYASANKARAPRASAD Assistant Professor, Dept. of Business Management, Krishna University, A. P., INDIA
Associate Editors
Dr. SANJAY J. BHAYANI Associate Professor ,Department of Business Management, RAJKOT (INDIA)
MOID UDDIN AHMAD Assistant Professor, Jaipuria Institute of Management, NOIDA
Dr. SUNEEL ARORA Assistant Professor, G D Goenka World Institute, Lancaster University, NEW DELHI
Mr. P. PRABHU Assistant Professor, Alagappa University, KARAIKUDI
Mr. MANISH KUMAR Assistant Professor, DBIT, Deptt. Of MBA, DEHRADUN
Mrs. BABITA VERMA Assistant Professor, Bhilai Institute Of Technology, DURG
Ms. MONIKA BHATNAGAR Assistant Professor, Technocrat Institute of Technology, BHOPAL
Ms. SUPRIYA RAHEJA Assistant Professor, CSE Department of ITM University, GURGAON
IJRSS Volume 1, Issue 2 ISSN: 2249-2496 _________________________________________________________
A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Research in Social Sciences http://www.ijmra.us
6
November
2011
Influential Factors Effect to the
Trends of Online News Business
Teetima Piyasirisilp
Shinawatra International University,
Bangkok, Thailand.
Chanchai Bunchapattanasukdav
Shinawatra International University,
Bangkok, Thailand
Title
Author(s)
IJRSS Volume 1, Issue 2 ISSN: 2249-2496 _________________________________________________________
A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Research in Social Sciences http://www.ijmra.us
7
November
2011
Abstract:
Nowadays, online news has become the important part of daily life due to the benefit of
information seeking, news following and news forecast. But in media business has many
obstacles to operate the organization and develop to the goal. The objective of this study is to
investigate the influential factors that effect to the future of online news. Results reveal that
personal of organization, policy of organization, audiences (lifestyle, behavior, budget),
technology (3G, new innovation), law, economic condition, social condition, politic condition
and social network effect to trends of online news. While mass media organization try to
changing their organization and responsibility in order to success in online news.
Keywords – Online News, New Media, Influential Factors.
IJRSS Volume 1, Issue 2 ISSN: 2249-2496 _________________________________________________________
A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Research in Social Sciences http://www.ijmra.us
8
November
2011
SMALL AND MEDIUM SCALE ENTERPRISES AND
ECONOMIC GROWTH IN NIGERIA
OBASAN KEHINDE A.
Department of Business Administration,
Olabisi Onabanjo University,
P.M.B.2002 Ago-Iwoye,
Ogun State. Nigeria
ADEDIRAN,
OLANREWAJU ADEWOLE
Department of Economics,
Crescent University,
P.M.B.2104 Sapon,
Abeokuta Ogun State, Nigeria.
Title
Author(s)
IJRSS Volume 1, Issue 2 ISSN: 2249-2496 _________________________________________________________
A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Research in Social Sciences http://www.ijmra.us
9
November
2011
Abstract:
Small and medium scale enterprises (SMEs) was acknowledge as effective instrument for
economic growth, so this necessitate the analysis of its contribution to sustainable development
as it is proxy by economic growth in Nigeria. To accelerate growth and reduce poverty, World
Bank group and other international agencies provide targeted assistance to small and medium
scale enterprises in developing economies and thus include Nigeria. There is a relationship
between small and medium scale enterprises and economic growth in Nigeria but what is the
degree of significant even-though the country strives to achieve poverty alleviation,
industrialization, millennium development goals (MDG’s), vision 2020 among other sustainable
development programmes. The data set covers from 1980 to 2008 as the study employ time
series data with the use of 7.0 E-view statistical packages. Therefore, econometric tool will be
employ to analyze the contribution of small and medium scale enterprises to economic growth
and development in Nigeria. Appropriate policies were therefore recommended on how
sustainable development can be achieved through small and medium scale enterprises in Nigeria.
Key words: Gross Domestic Product, Small and Medium Scale Enterprises output.
IJRSS Volume 1, Issue 2 ISSN: 2249-2496 _________________________________________________________
A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Research in Social Sciences http://www.ijmra.us
10
November
2011
NEED AND IMPORTANCE OF PROFESSIONAL
GROWTH
Dr. M. Sugunatha Reddy
Department of Humanities, K.S.R.M. College of Engineering, Kadapa - 516 003 (A.P.) – INDIA
Dr. B. Rama Bhupal Reddy
Department of Mathematics, K.S.R.M. College of Engineering, Kadapa - 516 003 (A.P.) – INDIA
Title
Author(s)
IJRSS Volume 1, Issue 2 ISSN: 2249-2496 _________________________________________________________
A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Research in Social Sciences http://www.ijmra.us
11
November
2011
Abstract:
The importance of the quality of teachers cannot be overemphasized because the strength and
success of an educational system depends on them whether they teach in schools, colleges or
universities. The quality of a nation depends on the quality of its citizens and in turn the
qualities of the citizens depend on the quality of their education. The quality of their education
reflects, more than any other single factor, the quality of their teachers. A teacher’s personal
qualities educational qualifications, his professional training, his managerial skills and the place
he occupies in the college and in the community contribute to the quality of his teaching. The
education of a teacher is not complete on receiving a degree or diploma from a college or
university. Pre-service education or joining a college or university is only the first stage in the
continuous growth of a teacher in his profession. In the words of Rabindranath Tagore, “A
teacher can never truly teach unless he is still learning himself’. A lamp can never light
another lamp unless it continuous to burn its own flame”.
The education of a teacher is never complete. The teacher is prepared for his profession
before he enters it, but he must also be prepared again and again to keep abreast with latest
developments. To satisfy this need is the purpose of in-service / continuing education. Every
teacher, whether he is a beginner or a veteran, needs to be aware of the rapid cultural and social
charges, advancements in educational theories, methodologies and practices, increase in student
enrolment and range in the interests and abilities of students and the ramification of the role of
education due to changes and advancements in science and technology. The frontiers of human
knowledge in various fields expand rapidly. There is, therefore, a need for continued study and
growth that would raise the competence of the teacher on the job and in turn, increase the
standard of the whole educational system.
The term in-service education or continuing education in a broad sense includes all
experiences and activities provided for teachers and designed to promote personnel and
professional growth while in service. The process of continuing education is on both
professional and personnel growth of teachers. The continuing education also has the
connotation of the life-long education; of educating oneself throughout life, whether he is a
student, teacher or a non-professional.
IJRSS Volume 1, Issue 2 ISSN: 2249-2496 _________________________________________________________
A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Research in Social Sciences http://www.ijmra.us
12
November
2011
Non-formal Education in Punjab:
Approaches for Lifelong Learning
Zarabi Dazy
Program Coordinator,
Dept. Community Development and Disability Studies,
Panjab University, Chandigarh
Nair Balakrishan
Asst. Prof,
Centre for Public Health,
Panjab University, Chandigarh.
Title
Author(s)
IJRSS Volume 1, Issue 2 ISSN: 2249-2496 _________________________________________________________
A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Research in Social Sciences http://www.ijmra.us
13
November
2011
ABSTRACT:
The paper highlights the different approaches of literacy and adult education are useful in socio-
economic development, which is a process of lifelong learning. In reality, literacy and adult
education can play an important role, if, it is implemented properly with suitable resources,
strategies, policies and planning with community support and need-based local conditions. Then,
it becomes a pragmatic programme with long-term sustainability. The education status,
experiences of life, maturity of mind and familiarity with local languages are essential to
understand the local thought. Hence, literacy and adult education can encourage local area
population for participatory role in development.
The paper highlights integrated traditional and modern approaches those can promote
sustainability for development. As subjects, literacy and adult education have been considered
perspective for the development. Hence, literacy and adult education approaches are essential in
creating a base that develops new ideas for sustainable development. Though Literacy and Adult
education are considered under life-long learning process but this subject has become a key for
developmental activities if it relates with the effective participation of providers, implementers
and recipients.
The paper explores that literacy and adult education is an important component for human
development and suggests some measures, how the state government with coordination of other
agencies can achieve the goal of 100 percent literacy by 2015 and sustain for future.
IJRSS Volume 1, Issue 2 ISSN: 2249-2496 _________________________________________________________
A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Research in Social Sciences http://www.ijmra.us
14
November
2011
Effective Approach of Web Based Human
Resource Management System for Optimistic
Development of Institutions
Akmal Rehan
Department of Computer Science
University of Agriculture, Faisalabad. Pakistan.
Nayyar Iqbal
Department of Computer Science
University of Agriculture, Faisalabad. Pakistan.
Muhammad Milhan Afzal Khan
Department of Computer Science
University of Agriculture, Faisalabad. Pakistan.
Title
Author(s)
IJRSS Volume 1, Issue 2 ISSN: 2249-2496 _________________________________________________________
A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Research in Social Sciences http://www.ijmra.us
15
November
2011
ABSTRACT:
In this paper a new approach of web based human resource management system has been
developed. The purpose of this research is to develop the web based system with a
comprehensive and efficient foundation for web based recruitment and orientation for human
resource department (HRM). The previous system was manual in which different registers were
involved to maintain the information, data and was fed directly into the registers. It was difficult
to find appropriate data because it was in scattered form. It was very difficult to access
appropriate data and to generate reports. So the previous system was less efficient, difficult to
maintain and had great chances of inaccuracies. The developed system has improved the present
system by making it smooth, efficient and accurate by converting the manual system into a web
based system according to the prescribed constraints and restrictions. The system is performing
such tasks like recording, analyzing, computing, interpreting, processing and generating the
required reports.
Keywords: .Net Framework, Repositories, SQL Server 2008, VB .Net, Web
IJRSS Volume 1, Issue 2 ISSN: 2249-2496 _________________________________________________________
A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Research in Social Sciences http://www.ijmra.us
16
November
2011
FOOD SECURITY- NEED FOR A COMMITMENT TO
UNIVERSAL DISTRIBUTION SYSTEM
Dr. G. V. KOKKALKI
Assistant Professor
Department of Commerce,
CSI College of Commerce, Dharwad
Title
Author(s)
IJRSS Volume 1, Issue 2 ISSN: 2249-2496 _________________________________________________________
A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Research in Social Sciences http://www.ijmra.us
17
November
2011
Abstract:
Hunger and nutritional deprivation on a mass scale are key challenges before the country. The
policy response from the government and its various arms is slow, grossly inadequate and
confused. The imposed food security bill is in the process of being finalized by the National
Advisory Committee, NAC recommended that legal entitlement to subsidized food grains should
be extended to at least 75% of the country is population. The Rangarajan Committee however
did not favour the recommendations of the NAC. It favours mandatory entitlement of food grains
for the priority (BPL) category but not for the general category (APL) Further it suggests that the
subsidized grains to the poor should be linked to inflation and to consumer price index in the
country.
IJRSS Volume 1, Issue 2 ISSN: 2249-2496 _________________________________________________________
A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Research in Social Sciences http://www.ijmra.us
18
November
2011
Meaning and Determinants of Values:
Research Insights
Dr. S.L. Kaushal
Professor,
Himachal Pradesh University of Business Studies,
Shimla.
Dr. Yasmin Janjhua
Assistant Professor,
Department of Business Management,
Dr. Y.S. Parmar University of Horticulture and Forestry,
Nauni-Solan, H.P.
Title
Author(s)
IJRSS Volume 1, Issue 2 ISSN: 2249-2496 _________________________________________________________
A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Research in Social Sciences http://www.ijmra.us
19
November
2011
Abstract:
Values play a significant role in everyone’s life. The values possessed and practiced by the
individual in their personal as well as work life determine the decisions taken and the activities
conducted by them. The behavior of an individual is based on the values held individually and
collectively. The present paper brought forward the contributions made by the researchers in this
field. The concept of values in light of various research studies has been discussed. Further an
attempt has been made to throw light on the factors that has some effect on values pattern. The
factors such as role of family, gender, socioeconomic status, culture, religion, occupational
status, experience in the job, etc., in determining the values of an individual have been discussed
in the present study.
(Key words: Values, religion, attitudes, family, occupational status)
IJRSS Volume 1, Issue 2 ISSN: 2249-2496 _________________________________________________________
A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Research in Social Sciences http://www.ijmra.us
20
November
2011
CONSUMER’S EXPECTATION FROM
PHARMACEUTICAL COMPANIES IN PUNE CITY
Richa Arora
Symbiosis International University,
SCMS-UG, Pune-14
Nitin R. Mahankale
Symbiosis International University,
SCMS-UG, Pune-14
Title
Author(s)
IJRSS Volume 1, Issue 2 ISSN: 2249-2496 _________________________________________________________
A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Research in Social Sciences http://www.ijmra.us
21
November
2011
ABSTRACT:
This paper attempts to assess consumer’s expectations from Pharmaceutical companies among a
sample of Five Hundred working & non working individuals. Further a study has been done
where the performance of the Pharmaceutical Companies has been observed on the expectations
kept by consumers. After assessing the sample selected the interesting facts were observed like
majority of people selected, feels that Pharmaceutical companies are still behind the expectations
set by consumer but on certain parameters/ expectations Pharmaceutical companies are in line
with the expectations of Consumer like providing innovations in Innovation on life saving & life
extending drugs. Further Pharmaceutical companies do need to spread the awareness among the
consumers on the contribution they are providing towards Environment.
Key Words: Medicines, Consumers, Marketing, Business Ethics and Health & Safety.
IJRSS Volume 1, Issue 2 ISSN: 2249-2496 _________________________________________________________
A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Research in Social Sciences http://www.ijmra.us
22
November
2011
RURAL INDUSTRIALIZATION THROUGH KHADI AND
VILLAGE INDUSTRIES: A STUDY
M. Rama Satyanarayana
Faculty of HRM,
Acharya Nagarjuna University,
Nagarjuna Nagar, Guntur, AP-522 510.
Ch. V. Krishna Reddy
Faculty,
Dept. of Commerce and Management Studies,
Acharya Nagarjuna University,
Nagarjuna Nagar, Guntur, AP-522 510.
Title
Author(s)
IJRSS Volume 1, Issue 2 ISSN: 2249-2496 _________________________________________________________
A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Research in Social Sciences http://www.ijmra.us
23
November
2011
Abstract:
Economic development of country largely depends upon the rural areas because India
lives in villages. About 70 per cent of the population living in rural areas depends upon
agriculture and its allied activities. But agriculture alone can’t provide employment to the vast
millions of the population. So it causes migration of rural people to urban areas in search of
employment. Therefore, there is a need to provide employment opportunities through the rural
industrialization. The present study is based on data, available from the annual reports of Khadi
and Villages Industry from 2000-01 to 2008-09. In this study an attempt is made to identify the
problems of rural industrialization and to suggest the promotional measures for strengthen the
rural economy.
IJRSS Volume 1, Issue 2 ISSN: 2249-2496 _________________________________________________________
A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Research in Social Sciences http://www.ijmra.us
24
November
2011
The Socio-economic Characteristics of the
Poor in Rural Kerala
K. Rajan
Associate Professor in Economics,
M.D.College,
Pazhanji, Thrissur, Kerala.
Title
Author(s)
IJRSS Volume 1, Issue 2 ISSN: 2249-2496 _________________________________________________________
A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Research in Social Sciences http://www.ijmra.us
25
November
2011
Abstract:
In this paper the author examines the socio-economic characteristics of the poor in rural areas of
Thrissur district of Kerala collecting primary data from among 200 poor households during the
year 2007. The study concludes that the bulk of the poor belongs to scheduled and backward
castes, and the housing condition of the poor in terms of roofing pattern and area is
unsatisfactory although vast majority of them have toilet and electricity facilities and live in own
houses either provided free by the government or homesteads. The study also reveals that Joint
family system is widespread among the poor and they have a bigger family size and the poor
families have more females than males. The poor have a low educational achievement, higher
number of dependents, and bulk of the poor are labourers either agricultural or non agricultural.
The study also reveals that the average income and value of assets of the poor are very low and
all of them are highly indebted. In terms of calorie intake, three fourth of them are poor although
more than half of their expenditure is on non-food items. After revealing the major
characteristics of the rural poor, the author points out the need for urgent measures by the
government and planners for the improvement of the condition of the poor in the region.
IJRSS Volume 1, Issue 2 ISSN: 2249-2496 _________________________________________________________
A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Research in Social Sciences http://www.ijmra.us
26
November
2011
Various Techniques in Intrusion
Detection: A Survey
Jay Kant Pratap Singh
Department of Computer Science and Engineering
K.P.Engineering College, Agra, India-282005
Abhishek Kumar Sahu
Department of Computer Science and Engineering
K.P.Engineering College, Agra, India-282005
Title
Author(s)
IJRSS Volume 1, Issue 2 ISSN: 2249-2496 _________________________________________________________
A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Research in Social Sciences http://www.ijmra.us
27
November
2011
Abstract:
With the rapid expansion of internet computer systems are facing an enormous threat from
external world. There are numerous approaches described in the literature during the recent year
to maintain the information intact. Therefore intrusion detection is becoming important
technology that identifies various network intrusions such as anomalous network behaviour,
unauthorized network access and malicious attacker to computer system. In this paper we
describe a various well known Intrusion detection techniques.
IJRSS Volume 1, Issue 2 ISSN: 2249-2496 _________________________________________________________
A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Research in Social Sciences http://www.ijmra.us
28
November
2011
growth of services sector under the wto: an
analysis
Dr. JAMIL AHMAD
Department of Economics
Aligarh Muslim University Aligarh
Aligarh- 202002
U.P, INDIA
Title
Author(s)
IJRSS Volume 1, Issue 2 ISSN: 2249-2496 _________________________________________________________
A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Research in Social Sciences http://www.ijmra.us
29
November
2011
Abstract:
The liberalized WTO regime has opened up both challenges and opportunities for India’s
foreign trade. The opportunity lies in terms of expansion in the form of gaining entry in more and
more countries and the challenges arise from issue relating to quality of products, reliability of
services and the protectionist policies of the developed countries. India is trying her level best to
maximize the benefits and faces the challenges through a series of policy measures. India took
the first decisive step to open up its economy in 1991. Since then a series of reform have been
implemented aimed at integrating the national economy with the world economy as a part of a
conscious strategy to boost economic growth and development. Openness of the economy has
proved to be a major factor in economic growth.
The service sector forms the backbone of social and economic development of a region.
It has emerged as the largest and fastest growing sectors in the world economy, making higher
contributions to the global output and employment. Its growth rate has been higher than that of
agriculture and manufacturing sectors. It is a large and most dynamic part of the Indian economy
both in terms of employment potential and contribution to national income. It covers a wide
range of activities, such as trading, transportation and communication, financial, real estate and
business services, as well as community, social and personal services.
This paper highlights the Post-WTO trading regime in services sector and highlights its
opportunity for India’s trade in service. The study also examines the development of services
between the developed countries and the developing countries. The paper also highlights the
share of selected countries of the world trade in commercial services.
The study has as its period of reference the post-WTO period which is also compared
with the pre-WTO period. The study is based on secondary sources of data which have been
collected from various sources. Due acknowledgement has been given to their appropriate
places. The methodology used is simple and analytical. Tabular analysis has been used to analyse
the data and results have been interpreted accordingly.
Key words: WTO, Developing Countries, Developed Countries Indian Economy, Services
Sector.
IJRSS Volume 1, Issue 2 ISSN: 2249-2496 _________________________________________________________
A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Research in Social Sciences http://www.ijmra.us
30
November
2011
DOMINANCE OF INNOVATIVE LEADERSHIP IN
CONSTRUCTION PROJECT MANAGEMENT
S. Binil Sundar
Asst Professor,
Civil Engineering Department,
B.S Abdur Rahuman University,
Chennai, India.
Title
Author(s)
IJRSS Volume 1, Issue 2 ISSN: 2249-2496 _________________________________________________________
A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Research in Social Sciences http://www.ijmra.us
31
November
2011
ABSTRACT:
According to the famous Author (Cheryl.L.Harris, 2004) states that the team based
organisation shifts attending from culture of teams to their Context and Integration. By
Surveying the various Organisation revealed that being a best leader among the team was the
most important factor and a difficult task in getting a head in work place. Here the culture of a
team has a huge impact on the organisation which affects the work pattern and work out put also
the growth of the organisation. By (FairField-sonn, 2001) the team culture influence the team
performance with the rapidly growing use of teams to achieve the several kinds of organisation
objectives.
Now in this paper which briefs that the various analyses and vital role of the leadership
and the role in Construction firm. Also it explains about the structure and culture description of
the Construction firm. At the starting point of the report explains and describes the structure and
culture of the Organisation. Here it states that basic structure and hierarchy of Project team and
the way that the staff functions and interacts. Also it states that the organisational model and firm
of constructions which being both Explorative and Innovative in the field on knowledge capital.
Then the pattern of communication and information flow between the team members and the
integration approach of the project was described. Finally describing about the culture in this
report deals with national and Construction team culture with various strategy and their process.
Here in this paper the analysis and evaluation of the leadership performance by using the
culture model and includes the appraisal of the Construction work process which is used to carry
out the project. Within the different parameters of leadership performance is being written from
formation of the leader and the life cycle of the leader. It also tells about the barriers and enables
for the project and for the discussion of the barriers the various key issues are identified like
strategic, cultural and organisation based. The clearing pattern used in the organisation and the
necessary and the involvement of the clients in the project.
This paper evaluates the discussion of the report and proposes recommendation for the
future actions for which to maximize the leadership performance in the Construction
organisation. Recommendation is in relation to strategic, culture and organisation based
difference like communication, management and focusing the future goals. In the middle of the
recommendation it also explains the positive attributes in the organisation.