ijrss vol-1 issue-2 abstract

International Journal of Research in Social Sciences (ISSN: 2249-2496)

CONTENTS

Sr.

No. TITLE & NAME OF THE AUTHOR (S)

Page

No.

1 Influential Factors Effect to the Trends of Online News Business.

Teetima Piyasirisilp and Chanchai Bunchapattanasukdav 6-7

2 Small and Medium Scale Enterprises and Economic Growth in Nigeria.

Obasan Kehinde A. and Adediran, Olanrewaju Adewole 8-9

3 Need and Importance of Professional Growth.

Dr. M. Sugunatha Reddy and Dr. B. Rama Bhupal Reddy 10-11

4 Non-formal Education in Punjab: Approaches for Lifelong Learning.

Zarabi Dazy and Nair Balakrishan 12-13

5

Effective Approach of Web Based Human Resource Management System for Optimistic

Development of Institutions.

Akmal Rehan, Nayyar Iqbal and Muhammad Milhan Afzal Khan

14-15

6 Food Security- Need for a Commitment to Universal Distribution System.

Dr. G. V. Kokkalki 16-17

7 Meaning and Determinants of Values: Research Insights.

Dr. S.L. Kaushal and Dr. Yasmin Janjhua 18-19

8 Consumer’s Expectation from Pharmaceutical Companies in Pune City.

Richa Arora and Nitin R. Mahankale 20-21

9 Rural Industrialization through Khadi and Village Industries: a Study.

M. Rama Satyanarayana and Ch. V. Krishna Reddy 22-23

10 The Socio-economic Characteristics of the Poor in Rural Kerala.

K. Rajan 24-25

11 Various Techniques in Intrusion Detection: A Survey.

Jay Kant Pratap Singh and Abhishek Kumar Sahu 26-27

12 Growth of Services Sector Under the WTO: An Analysis.

Dr. Jamil Ahmad 28-29

13 Dominance of Innovative Leadership in Construction Project Management.

S. Binil Sundar 30-31

IJRSS Volume 1, Issue 2 ISSN: 2249-2496 _________________________________________________________

A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.

International Journal of Research in Social Sciences http://www.ijmra.us

2

November

2011

Chief Patron Dr. JOSE G. VARGAS-HERNANDEZ

Member of the National System of Researchers, Mexico

Research professor at University Center of Economic and Managerial Sciences,

University of Guadalajara

Director of Mass Media at Ayuntamiento de Cd. Guzman

Ex. director of Centro de Capacitacion y Adiestramiento

Patron Dr. Mohammad Reza Noruzi

PhD: Public Administration, Public Sector Policy Making Management,

Tarbiat Modarres University, Tehran, Iran

Faculty of Economics and Management, Tarbiat Modarres University, Tehran, Iran

Young Researchers' Club Member, Islamic Azad University, Bonab, Iran

Chief Advisors Dr. NAGENDRA. S. Senior Asst. Professor,

Department of MBA, Mangalore Institute of Technology and Engineering, Moodabidri

Dr. SUNIL KUMAR MISHRA Associate Professor,

Dronacharya College of Engineering, Gurgaon, INDIA

Mr. GARRY TAN WEI HAN Lecturer and Chairperson (Centre for Business and Management),

Department of Marketing, University Tunku Abdul Rahman, MALAYSIA

MS. R. KAVITHA

Assistant Professor,

Aloysius Institute of Management and Information, Mangalore, INDIA

Dr. A. JUSTIN DIRAVIAM


Dept. of Computer Science and Engineering, Sardar Raja College of Engineering,

Alangulam Tirunelveli, TAMIL NADU, INDIA




3

November

2011

Editorial Board

Dr. CRAIG E. REESE Professor, School of Business, St. Thomas University, Miami Gardens

Dr. S. N. TAKALIKAR Principal, St. Johns Institute of Engineering, PALGHAR (M.S.)

Dr. RAMPRATAP SINGH Professor, Bangalore Institute of International Management, KARNATAKA

Dr. P. MALYADRI Principal, Government Degree College, Osmania University, TANDUR

Dr. Y. LOKESWARA CHOUDARY Asst. Professor Cum, SRM B-School, SRM University, CHENNAI

Prof. Dr. TEKI SURAYYA Professor, Adikavi Nannaya University, ANDHRA PRADESH, INDIA

Dr. T. DULABABU Principal, The Oxford College of Business Management, BANGALORE

Dr. A. ARUL LAWRENCE SELVAKUMAR Professor, Adhiparasakthi Engineering College, MELMARAVATHUR, TN

Dr. S. D. SURYAWANSHI

Lecturer, College of Engineering Pune, SHIVAJINAGAR

Dr. S. KALIYAMOORTHY Professor & Director, Alagappa Institute of Management, KARAIKUDI

Prof S. R. BADRINARAYAN

Sinhgad Institute for Management & Computer Applications, PUNE

Mr. GURSEL ILIPINAR ESADE Business School, Department of Marketing, SPAIN

Mr. ZEESHAN AHMED Software Research Eng, Department of Bioinformatics, GERMANY




4

November

2011

Mr. SANJAY ASATI Dept of ME, M. Patel Institute of Engg. & Tech., GONDIA(M.S.)

Mr. G. Y. KUDALE N.M.D. College of Management and Research, GONDIA(M.S.)

Editorial Advisory Board

Dr. MANJIT DAS Assistant Professor, Deptt. of Economics, M.C.College, ASSAM

Dr. ROLI PRADHAN Maulana Azad National Institute of Technology, BHOPAL

Dr. N. KAVITHA Assistant Professor, Department of Management, Mekelle University, ETHIOPIA

Prof C. M. MARAN Assistant Professor (Senior), VIT Business School, TAMIL NADU

Dr. RAJIV KHOSLA Associate Professor and Head, Chandigarh Business School, MOHALI

Dr. S. K. SINGH Asst. Professor, R. D. Foundation Group of Institutions, MODINAGAR

Dr. (Mrs.) MANISHA N. PALIWAL Associate Professor, Sinhgad Institute of Management, PUNE

Dr. (Mrs.) ARCHANA ARJUN GHATULE Director, SPSPM, SKN Sinhgad Business School, MAHARASHTRA

Dr. NEELAM RANI DHANDA Associate Professor, Department of Commerce, kuk, HARYANA

Dr. FARAH NAAZ GAURI Associate Professor, Department of Commerce, Dr. Babasaheb Ambedkar Marathwada

University, AURANGABAD




5

November

2011

Prof. Dr. BADAR ALAM IQBAL Associate Professor, Department of Commerce, Aligarh Muslim University, UP

Dr. CH. JAYASANKARAPRASAD Assistant Professor, Dept. of Business Management, Krishna University, A. P., INDIA

Associate Editors

Dr. SANJAY J. BHAYANI Associate Professor ,Department of Business Management, RAJKOT (INDIA)

MOID UDDIN AHMAD Assistant Professor, Jaipuria Institute of Management, NOIDA

Dr. SUNEEL ARORA Assistant Professor, G D Goenka World Institute, Lancaster University, NEW DELHI

Mr. P. PRABHU Assistant Professor, Alagappa University, KARAIKUDI

Mr. MANISH KUMAR Assistant Professor, DBIT, Deptt. Of MBA, DEHRADUN

Mrs. BABITA VERMA Assistant Professor, Bhilai Institute Of Technology, DURG

Ms. MONIKA BHATNAGAR Assistant Professor, Technocrat Institute of Technology, BHOPAL

Ms. SUPRIYA RAHEJA Assistant Professor, CSE Department of ITM University, GURGAON




6

November

2011

Influential Factors Effect to the

Trends of Online News Business

Teetima Piyasirisilp

Shinawatra International University,

Bangkok, Thailand.

Chanchai Bunchapattanasukdav

Shinawatra International University,

Bangkok, Thailand

Title

Author(s)




7

November

2011

Abstract:

Nowadays, online news has become the important part of daily life due to the benefit of

information seeking, news following and news forecast. But in media business has many

obstacles to operate the organization and develop to the goal. The objective of this study is to

investigate the influential factors that effect to the future of online news. Results reveal that

personal of organization, policy of organization, audiences (lifestyle, behavior, budget),

technology (3G, new innovation), law, economic condition, social condition, politic condition

and social network effect to trends of online news. While mass media organization try to

changing their organization and responsibility in order to success in online news.

Keywords – Online News, New Media, Influential Factors.




8

November

2011

SMALL AND MEDIUM SCALE ENTERPRISES AND

ECONOMIC GROWTH IN NIGERIA

OBASAN KEHINDE A.

Department of Business Administration,

Olabisi Onabanjo University,

P.M.B.2002 Ago-Iwoye,

Ogun State. Nigeria

ADEDIRAN,

OLANREWAJU ADEWOLE

Department of Economics,

Crescent University,

P.M.B.2104 Sapon,

Abeokuta Ogun State, Nigeria.

Title

Author(s)




9

November

2011

Abstract:

Small and medium scale enterprises (SMEs) was acknowledge as effective instrument for

economic growth, so this necessitate the analysis of its contribution to sustainable development

as it is proxy by economic growth in Nigeria. To accelerate growth and reduce poverty, World

Bank group and other international agencies provide targeted assistance to small and medium

scale enterprises in developing economies and thus include Nigeria. There is a relationship

between small and medium scale enterprises and economic growth in Nigeria but what is the

degree of significant even-though the country strives to achieve poverty alleviation,

industrialization, millennium development goals (MDG’s), vision 2020 among other sustainable

development programmes. The data set covers from 1980 to 2008 as the study employ time

series data with the use of 7.0 E-view statistical packages. Therefore, econometric tool will be

employ to analyze the contribution of small and medium scale enterprises to economic growth

and development in Nigeria. Appropriate policies were therefore recommended on how

sustainable development can be achieved through small and medium scale enterprises in Nigeria.

Key words: Gross Domestic Product, Small and Medium Scale Enterprises output.




10

November

2011

NEED AND IMPORTANCE OF PROFESSIONAL

GROWTH

Dr. M. Sugunatha Reddy

Department of Humanities, K.S.R.M. College of Engineering, Kadapa - 516 003 (A.P.) – INDIA

Dr. B. Rama Bhupal Reddy

Department of Mathematics, K.S.R.M. College of Engineering, Kadapa - 516 003 (A.P.) – INDIA

Title

Author(s)




11

November

2011

Abstract:

The importance of the quality of teachers cannot be overemphasized because the strength and

success of an educational system depends on them whether they teach in schools, colleges or

universities. The quality of a nation depends on the quality of its citizens and in turn the

qualities of the citizens depend on the quality of their education. The quality of their education

reflects, more than any other single factor, the quality of their teachers. A teacher’s personal

qualities educational qualifications, his professional training, his managerial skills and the place

he occupies in the college and in the community contribute to the quality of his teaching. The

education of a teacher is not complete on receiving a degree or diploma from a college or

university. Pre-service education or joining a college or university is only the first stage in the

continuous growth of a teacher in his profession. In the words of Rabindranath Tagore, “A

teacher can never truly teach unless he is still learning himself’. A lamp can never light

another lamp unless it continuous to burn its own flame”.

The education of a teacher is never complete. The teacher is prepared for his profession

before he enters it, but he must also be prepared again and again to keep abreast with latest

developments. To satisfy this need is the purpose of in-service / continuing education. Every

teacher, whether he is a beginner or a veteran, needs to be aware of the rapid cultural and social

charges, advancements in educational theories, methodologies and practices, increase in student

enrolment and range in the interests and abilities of students and the ramification of the role of

education due to changes and advancements in science and technology. The frontiers of human

knowledge in various fields expand rapidly. There is, therefore, a need for continued study and

growth that would raise the competence of the teacher on the job and in turn, increase the

standard of the whole educational system.

The term in-service education or continuing education in a broad sense includes all

experiences and activities provided for teachers and designed to promote personnel and

professional growth while in service. The process of continuing education is on both

professional and personnel growth of teachers. The continuing education also has the

connotation of the life-long education; of educating oneself throughout life, whether he is a

student, teacher or a non-professional.




12

November

2011

Non-formal Education in Punjab:

Approaches for Lifelong Learning

Zarabi Dazy

Program Coordinator,

Dept. Community Development and Disability Studies,

Panjab University, Chandigarh

Nair Balakrishan

Asst. Prof,

Centre for Public Health,

Panjab University, Chandigarh.

Title

Author(s)




13

November

2011

ABSTRACT:

The paper highlights the different approaches of literacy and adult education are useful in socio-

economic development, which is a process of lifelong learning. In reality, literacy and adult

education can play an important role, if, it is implemented properly with suitable resources,

strategies, policies and planning with community support and need-based local conditions. Then,

it becomes a pragmatic programme with long-term sustainability. The education status,

experiences of life, maturity of mind and familiarity with local languages are essential to

understand the local thought. Hence, literacy and adult education can encourage local area

population for participatory role in development.

The paper highlights integrated traditional and modern approaches those can promote

sustainability for development. As subjects, literacy and adult education have been considered

perspective for the development. Hence, literacy and adult education approaches are essential in

creating a base that develops new ideas for sustainable development. Though Literacy and Adult

education are considered under life-long learning process but this subject has become a key for

developmental activities if it relates with the effective participation of providers, implementers

and recipients.

The paper explores that literacy and adult education is an important component for human

development and suggests some measures, how the state government with coordination of other

agencies can achieve the goal of 100 percent literacy by 2015 and sustain for future.




14

November

2011

Effective Approach of Web Based Human

Resource Management System for Optimistic

Development of Institutions

Akmal Rehan

Department of Computer Science

University of Agriculture, Faisalabad. Pakistan.

Nayyar Iqbal



Muhammad Milhan Afzal Khan



Title

Author(s)




15

November

2011

ABSTRACT:

In this paper a new approach of web based human resource management system has been

developed. The purpose of this research is to develop the web based system with a

comprehensive and efficient foundation for web based recruitment and orientation for human

resource department (HRM). The previous system was manual in which different registers were

involved to maintain the information, data and was fed directly into the registers. It was difficult

to find appropriate data because it was in scattered form. It was very difficult to access

appropriate data and to generate reports. So the previous system was less efficient, difficult to

maintain and had great chances of inaccuracies. The developed system has improved the present

system by making it smooth, efficient and accurate by converting the manual system into a web

based system according to the prescribed constraints and restrictions. The system is performing

such tasks like recording, analyzing, computing, interpreting, processing and generating the

required reports.

Keywords: .Net Framework, Repositories, SQL Server 2008, VB .Net, Web




16

November

2011

FOOD SECURITY- NEED FOR A COMMITMENT TO

UNIVERSAL DISTRIBUTION SYSTEM

Dr. G. V. KOKKALKI

Assistant Professor

Department of Commerce,

CSI College of Commerce, Dharwad

Title

Author(s)




17

November

2011

Abstract:

Hunger and nutritional deprivation on a mass scale are key challenges before the country. The

policy response from the government and its various arms is slow, grossly inadequate and

confused. The imposed food security bill is in the process of being finalized by the National

Advisory Committee, NAC recommended that legal entitlement to subsidized food grains should

be extended to at least 75% of the country is population. The Rangarajan Committee however

did not favour the recommendations of the NAC. It favours mandatory entitlement of food grains

for the priority (BPL) category but not for the general category (APL) Further it suggests that the

subsidized grains to the poor should be linked to inflation and to consumer price index in the

country.




18

November

2011

Meaning and Determinants of Values:

Research Insights

Dr. S.L. Kaushal

Professor,

Himachal Pradesh University of Business Studies,

Shimla.

Dr. Yasmin Janjhua


Department of Business Management,

Dr. Y.S. Parmar University of Horticulture and Forestry,

Nauni-Solan, H.P.

Title

Author(s)




19

November

2011

Abstract:

Values play a significant role in everyone’s life. The values possessed and practiced by the

individual in their personal as well as work life determine the decisions taken and the activities

conducted by them. The behavior of an individual is based on the values held individually and

collectively. The present paper brought forward the contributions made by the researchers in this

field. The concept of values in light of various research studies has been discussed. Further an

attempt has been made to throw light on the factors that has some effect on values pattern. The

factors such as role of family, gender, socioeconomic status, culture, religion, occupational

status, experience in the job, etc., in determining the values of an individual have been discussed

in the present study.

(Key words: Values, religion, attitudes, family, occupational status)




20

November

2011

CONSUMER’S EXPECTATION FROM

PHARMACEUTICAL COMPANIES IN PUNE CITY

Richa Arora

Symbiosis International University,

SCMS-UG, Pune-14

Nitin R. Mahankale

Symbiosis International University,

SCMS-UG, Pune-14

Title

Author(s)




21

November

2011

ABSTRACT:

This paper attempts to assess consumer’s expectations from Pharmaceutical companies among a

sample of Five Hundred working & non working individuals. Further a study has been done

where the performance of the Pharmaceutical Companies has been observed on the expectations

kept by consumers. After assessing the sample selected the interesting facts were observed like

majority of people selected, feels that Pharmaceutical companies are still behind the expectations

set by consumer but on certain parameters/ expectations Pharmaceutical companies are in line

with the expectations of Consumer like providing innovations in Innovation on life saving & life

extending drugs. Further Pharmaceutical companies do need to spread the awareness among the

consumers on the contribution they are providing towards Environment.

Key Words: Medicines, Consumers, Marketing, Business Ethics and Health & Safety.




22

November

2011

RURAL INDUSTRIALIZATION THROUGH KHADI AND

VILLAGE INDUSTRIES: A STUDY

M. Rama Satyanarayana

Faculty of HRM,

Acharya Nagarjuna University,

Nagarjuna Nagar, Guntur, AP-522 510.

Ch. V. Krishna Reddy

Faculty,

Dept. of Commerce and Management Studies,

Acharya Nagarjuna University,

Nagarjuna Nagar, Guntur, AP-522 510.

Title

Author(s)




23

November

2011

Abstract:

Economic development of country largely depends upon the rural areas because India

lives in villages. About 70 per cent of the population living in rural areas depends upon

agriculture and its allied activities. But agriculture alone can’t provide employment to the vast

millions of the population. So it causes migration of rural people to urban areas in search of

employment. Therefore, there is a need to provide employment opportunities through the rural

industrialization. The present study is based on data, available from the annual reports of Khadi

and Villages Industry from 2000-01 to 2008-09. In this study an attempt is made to identify the

problems of rural industrialization and to suggest the promotional measures for strengthen the

rural economy.




24

November

2011

The Socio-economic Characteristics of the

Poor in Rural Kerala

K. Rajan

Associate Professor in Economics,

M.D.College,

Pazhanji, Thrissur, Kerala.

Title

Author(s)




25

November

2011

Abstract:

In this paper the author examines the socio-economic characteristics of the poor in rural areas of

Thrissur district of Kerala collecting primary data from among 200 poor households during the

year 2007. The study concludes that the bulk of the poor belongs to scheduled and backward

castes, and the housing condition of the poor in terms of roofing pattern and area is

unsatisfactory although vast majority of them have toilet and electricity facilities and live in own

houses either provided free by the government or homesteads. The study also reveals that Joint

family system is widespread among the poor and they have a bigger family size and the poor

families have more females than males. The poor have a low educational achievement, higher

number of dependents, and bulk of the poor are labourers either agricultural or non agricultural.

The study also reveals that the average income and value of assets of the poor are very low and

all of them are highly indebted. In terms of calorie intake, three fourth of them are poor although

more than half of their expenditure is on non-food items. After revealing the major

characteristics of the rural poor, the author points out the need for urgent measures by the

government and planners for the improvement of the condition of the poor in the region.




26

November

2011

Various Techniques in Intrusion

Detection: A Survey

Jay Kant Pratap Singh

Department of Computer Science and Engineering

K.P.Engineering College, Agra, India-282005

Abhishek Kumar Sahu

Department of Computer Science and Engineering

K.P.Engineering College, Agra, India-282005

Title

Author(s)




27

November

2011

Abstract:

With the rapid expansion of internet computer systems are facing an enormous threat from

external world. There are numerous approaches described in the literature during the recent year

to maintain the information intact. Therefore intrusion detection is becoming important

technology that identifies various network intrusions such as anomalous network behaviour,

unauthorized network access and malicious attacker to computer system. In this paper we

describe a various well known Intrusion detection techniques.




28

November

2011

growth of services sector under the wto: an

analysis

Dr. JAMIL AHMAD

Department of Economics

Aligarh Muslim University Aligarh

Aligarh- 202002

U.P, INDIA

Title

Author(s)




29

November

2011

Abstract:

The liberalized WTO regime has opened up both challenges and opportunities for India’s

foreign trade. The opportunity lies in terms of expansion in the form of gaining entry in more and

more countries and the challenges arise from issue relating to quality of products, reliability of

services and the protectionist policies of the developed countries. India is trying her level best to

maximize the benefits and faces the challenges through a series of policy measures. India took

the first decisive step to open up its economy in 1991. Since then a series of reform have been

implemented aimed at integrating the national economy with the world economy as a part of a

conscious strategy to boost economic growth and development. Openness of the economy has

proved to be a major factor in economic growth.

The service sector forms the backbone of social and economic development of a region.

It has emerged as the largest and fastest growing sectors in the world economy, making higher

contributions to the global output and employment. Its growth rate has been higher than that of

agriculture and manufacturing sectors. It is a large and most dynamic part of the Indian economy

both in terms of employment potential and contribution to national income. It covers a wide

range of activities, such as trading, transportation and communication, financial, real estate and

business services, as well as community, social and personal services.

This paper highlights the Post-WTO trading regime in services sector and highlights its

opportunity for India’s trade in service. The study also examines the development of services

between the developed countries and the developing countries. The paper also highlights the

share of selected countries of the world trade in commercial services.

The study has as its period of reference the post-WTO period which is also compared

with the pre-WTO period. The study is based on secondary sources of data which have been

collected from various sources. Due acknowledgement has been given to their appropriate

places. The methodology used is simple and analytical. Tabular analysis has been used to analyse

the data and results have been interpreted accordingly.

Key words: WTO, Developing Countries, Developed Countries Indian Economy, Services

Sector.




30

November

2011

DOMINANCE OF INNOVATIVE LEADERSHIP IN

CONSTRUCTION PROJECT MANAGEMENT

S. Binil Sundar

Asst Professor,

Civil Engineering Department,

B.S Abdur Rahuman University,

Chennai, India.

Title

Author(s)




31

November

2011

ABSTRACT:

According to the famous Author (Cheryl.L.Harris, 2004) states that the team based

organisation shifts attending from culture of teams to their Context and Integration. By

Surveying the various Organisation revealed that being a best leader among the team was the

most important factor and a difficult task in getting a head in work place. Here the culture of a

team has a huge impact on the organisation which affects the work pattern and work out put also

the growth of the organisation. By (FairField-sonn, 2001) the team culture influence the team

performance with the rapidly growing use of teams to achieve the several kinds of organisation

objectives.

Now in this paper which briefs that the various analyses and vital role of the leadership

and the role in Construction firm. Also it explains about the structure and culture description of

the Construction firm. At the starting point of the report explains and describes the structure and

culture of the Organisation. Here it states that basic structure and hierarchy of Project team and

the way that the staff functions and interacts. Also it states that the organisational model and firm

of constructions which being both Explorative and Innovative in the field on knowledge capital.

Then the pattern of communication and information flow between the team members and the

integration approach of the project was described. Finally describing about the culture in this

report deals with national and Construction team culture with various strategy and their process.

Here in this paper the analysis and evaluation of the leadership performance by using the

culture model and includes the appraisal of the Construction work process which is used to carry

out the project. Within the different parameters of leadership performance is being written from

formation of the leader and the life cycle of the leader. It also tells about the barriers and enables

for the project and for the discussion of the barriers the various key issues are identified like

strategic, cultural and organisation based. The clearing pattern used in the organisation and the

necessary and the involvement of the clients in the project.

This paper evaluates the discussion of the report and proposes recommendation for the

future actions for which to maximize the leadership performance in the Construction

organisation. Recommendation is in relation to strategic, culture and organisation based

difference like communication, management and focusing the future goals. In the middle of the

recommendation it also explains the positive attributes in the organisation.

ijrss vol-1 issue-2 abstract

Documents