ijmt vol-1 issue-3 abstract

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International Journal of Marketing and TechnologyCONTENTS

Sr.No. TITLE & NAME OF THE AUTHOR (S)

Page No.

1

The Review for Web-Page testing And Quality Assurance

Mr. Piyush Mohan 6-7

2

Do because we must E marketing in developing countries

Zehra Zulfikar and Dr. Kavita Chauhan 8-9

3

Creativity and Innovation for Enterprising Entrepreneurship

Dr. Santosh Sadar 10-11

4

Botnets: Lifecycle, Attacks, Detection and Prevention

Ms. Mriga Gupta 12-13

5

Wireless Telephone Services In India - An Appraisal of Service Quality

Dr. Ramesh Lal Dhanda and Ms. Ritu Jain 14-15

6

Getting Values from Digital Marketing

Mr. Manish kumar and Dr. Bhuvnender Chaudhary 16-18

7

E-Business and Its Effectiveness on Banking System with Special Reference to GramyaBank

Mr. Sanjay Kumar Panda19-20

8

To study Consumer Decision making process for Second Hand Car as a replacement of Two Wheeler (Bike)

Mr. Nikhil Monga and Dr. Bhuvnender Chaudhary21-22


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IJMT Volume 1, Issue 3 ISSN: 2249-1058 __________________________________________________________

A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A.

International Journal of Marketing and Technology

http://www.ijmra.us

2

August2011

Chief PatronDr. J OSE G. V ARGAS -H ERNANDEZ

Member of the National System of Researchers, MexicoResearch professor at University Center of Economic and Managerial Sciences,

University of GuadalajaraDirector of Mass Media at Ayuntamiento de Cd. GuzmanEx. director of Centro de Capacitacion y Adiestramiento

Editorial Board Dr. CRAIG E. REESE

Professor, School of Business, St. Thomas University, Miami Gardens

Dr. S. N. TAKALIKAR Principal, St. Johns Institute of Engineering, PALGHAR (M.S.)

Dr. RAMPRATAP SINGH Professor, Bangalore Institute of International Management, KARNATAKA

Dr. P. MALYADRI Principal, Government Degree College, Osmania University, TANDUR

Dr. Y. LOKESWARA CHOUDARY Asst. Professor Cum, SRM B-School, SRM University, CHENNAI

Prof. Dr. TEKI SURAYYA Professor, Adikavi Nannaya University, ANDHRA PRADESH, INDIA

Dr. T. DULABABU Principal, The Oxford College of Business Management,BANGALORE

Dr. A. ARUL LAWRENCE SELVAKUMAR Professor, Adhiparasakthi Engineering College, MELMARAVATHUR, TN

Dr. S. D. SURYAWANSHI Lecturer, College of Engineering Pune, SHIVAJINAGAR


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August2011

Dr. S. KALIYAMOORTHY Professor & Director, Alagappa Institute of Management, KARAIKUDI

Prof S. R. BADRINARAYAN Sinhgad Institute for Management & Computer Applications, PUNE

Mr. GURSEL ILIPINAR ESADE Business School, Department of Marketing, SPAIN

Mr. ZEESHAN AHMED Software Research Eng, Department of Bioinformatics, GERMANY

Mr. SANJAY ASATI Dept of ME, M. Patel Institute of Engg. & Tech., GONDIA(M.S.)

Mr. G. Y. KUDALE N.M.D. College of Management and Research, GONDIA(M.S.)

Editorial Advisory BoardDr.MANJIT DAS

Assitant Professor, Deptt. of Economics, M.C.College, ASSAM

Dr. ROLI PRADHANMaulana Azad National Institute of Technology, BHOPAL

Dr. N. KAVITHAAssistant Professor, Department of Management, Mekelle University, ETHIOPIA

Prof C. M. MARAN Assistant Professor (Senior), VIT Business School, TAMIL NADU

DR. RAJIV KHOSLAAssociate Professor and Head, Chandigarh Business School, MOHALI


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August2011

Dr. S. K. SINGH Asst. Professor, R. D. Foundation Group of Institutions, MODINAGAR

Dr. (Mrs.) MANISHA N. PALIWAL Associate Professor, Sinhgad Institute of Management, PUNE

DR. (Mrs.) ARCHANA ARJUN GHATULEDirector, SPSPM, SKN Sinhgad Business School, MAHARASHTRA

DR. NEELAM RANI DHANDAAssociate Professor, Department of Commerce, kuk, HARYANA

Dr. FARAH NAAZ GAURIAssociate Professor, Department of Commerce, Dr. Babasaheb Ambedkar Marathwada

University, AURANGABAD

Prof. Dr. BADAR ALAM IQBAL Associate Professor, Department of Commerce,Aligarh Muslim University, UP

Associate EditorsDr. SANJAY J. BHAYANI

Associate Professor ,Department of Business Management,RAJKOT (INDIA)

MOID UDDIN AHMADAssistant Professor, Jaipuria Institute of Management, NOIDA

Dr. SUNEEL ARORAAssistant Professor, G D Goenka World Institute, Lancaster University, NEW DELHI

Mr. P. PRABHUAssistant Professor, Alagappa University, KARAIKUDI

Mr. MANISH KUMAR Assistant Professor, DBIT, Deptt. Of MBA, DEHRADUN

Mrs. BABITA VERMA Assistant Professor ,Bhilai Institute Of Technology, INDORE


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Ms. MONIKA BHATNAGAR Assistant Professor, Technocrat Institute of Technology, BHOPAL

Ms. SUPRIYA RAHEJA Assistant Professor, CSE Department of ITM University, GURGAON

ReviewersDr. B. CHANDRA MOHAN PATNAIK

Associate Professor, KSOM, KIIT University, BHUBANESWAR

Dr. P. S. NAGARAJAN Assistant Professor, Alagappa Institute of Management, KARAIKUDI

Mr. K. V. L. N. ACHARYULU Faculty, Dept. of Mathematics, Bapatla Engineering College, Bapatla, AP

Ms. MEENAKSHI AZAD Assistant Professor, Master of Business Administration, GREATER NOIDA

Dr. MOHD NAZRI ISMAIL Senior Lecturer, University of Kuala Lumpur (UniKL), MALAYSIA

Dr. O. P. RISHI Associate Professor, CSE , Central University of RAJASTHAN

Ms. SWARANJEET ARORA ASSISTANT PROFESSOR , PIMR, INDORE

Mr. RUPA.Ch Associate Professor, CSE Department, VVIT, NAMBUR, ANDHRA PRADESH

Dr. S. RAJARAM Assistant Professor, Kalasalingam University, Virudhunagar District, TAMIL NADU

Dr. A. JUSTIN DIRAVIAM Assistant Professor, CSE, Sardar Raja College of Engineering, TAMIL NADU

Ms. SUPRIYA RAHEJA Assistant Professor, CSE Department, ITM University, GURGAON


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http://www.ijmra.us

6

August2011

The Review for Web-Page testing And

Quality Assurance

Mr. PIYUSH MOHAN

Assistant Professor

Department Of Computer Application

Swami Vivekanand Subharti University

MEERUT U.P 250005

Title

Author(s)


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August2011

Abstract:

Testing is one of the critical processes in software development life cycle. It plays a vital role in

the success of software product by enhancing its quality. Now days web-based applications are

emerging and evolving speedly. Software testing is the execution of software with actual testdata which produce expected results. To do the testing of software it is necessary to know which

type of the test case plan should be used and how many types of test cases are necessary. With

the test case it is necessary which type of testing is used. Software quality assurance is the set of

activities that ensures software processes and products conform to requirements and standards. In

this paper, we will discuss different types of testing, software quality assurance related issues

which is necessary for the development of a website. Quality Assurance makes sure the project

will be completed based on the previously agreed specifications, standards and functionality

required without defects and possible problems. It monitors and tries to improve the development

process from the beginning of the project to ensure that it is working properly.

Keywords: Software, Requirements, Testing, Quality ,Web, Phases, Bugs, Assurance.


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http://www.ijmra.us

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August2011

Do because we must E marketing in

developing countries

Zehra Zulfikar

Centre for Management Studies

Jamia Millia Islamia

New Delhi, India

Dr. Kavita Chauhan

Centre for Management Stud

Jamia Millia Islamia

New Delhi, India .

Title

Author(s)


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http://www.ijmra.us

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August2011

ABSTRACT:

The concept of e marketing is very widely accepted by the companies around the world because

it has not only contributed in the efficacy of 4 Ps of marketing mix in big a way but has also

backed the increasing customer value and satisfaction. The huge benefits of e marketingtechniques are mostly delighted by developed countries because of the availability of advanced

infrastructure and established unconventional marketing setups, which are absent in developing

countries. The paper has attempted to find out strategies and ways by which e marketers can get

hold of customers living in under developed areas without knocking the doors of government,

telecom players, educational institutions, NGOs or any other external body.

Keywords - e marketing; internet usage; developing countries; semi urban and rural areas


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August2011

Creativity and Innovation for

Enterprising Entrepreneurship

Dr. Santosh Sadar

Associate Professor & Head,Dept. of Business Administration and Management,

Sant Gadgebaba Amravati University,

Amravati, Maharashtra PIN 444 602

Title

Authors


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August2011

ABSTRACT:

Innovation is outcome of creativity and a key to become successful entrepreneur. An innovator

could become successful entrepreneur, as innovation is backbone of entreneurship. The products

in the market are representing a particular segment with its innovativeness. The products inautomobile, telephone services, food and beverages, automation, consumables or likewise in

same range are in market with its separate entity because of their innovativeness. A motorbike

with identical features and capacity manufactured by different manufacturers has their separate

class of customers and existence in market because of innovativeness in all the product range.

The innovativeness requires intellectuals because it supports creativity. An innovative

entrepreneur is always a good leader and visionary. The Pen drives with 170 GB capacity at Rs

300/ is not only innovation in computer hardware technology but it is creativity in the field of

application of technology for common man at affordable price. The innovativeness and creativity

is directly co- related with an entrepreneurs vision. An entrepreneur is always aware, enthusiastic

analyzer. The success of an entrepreneur and building of successful entrepreneurship is

depending on innovation of the person concern.

Key words: Creativity, Innovation, Innovative Entrepreneur and Enterprising Entrepreneur


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August2011

Abstract:

Botnets are arguably the biggest threat that the Internet community has faced. The prevalence of

botnets, which is defined as a group of infected machines, have become the predominant factor

among all the internet malicious attacks such as DDoS, Spam, and Click fraud. In this paper, asurvey of botnets is provided. We first discuss fundamental concepts of botnets, including

lifecycle, and two major kinds of topologies such as IRC based protocols and P2P based bots.

Several related attacks, detection, tracing, and countermeasures, are then introduced, followed by

possible future challenges. In order to better understand the challenges that the security

community faces in order to dismantle botnets, we first need to understand how botnets function,

and the many tools and techniques employed by them. The major objective of this paper is to

exploit open issues in botnet detection and preventive measures through exhaustive analysis of

botnets features and existing researches.

Keywords: Bot, Botmaster, Honeypot, IRC-based botnets, P2P botnets, Honeynets.


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http://www.ijmra.us

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August2011

WIRELESS TELEPHONE SERVICES IN INDIA-

AN APPRAISAL OF SERVICE QUALITY

Dr. Ramesh Lal Dhanda

Principal,

DAV College, Cheeka,

District Kaithal,

Haryana, India

Ms. Ritu Jain

Research Scholar,

School of Management,

Singhania University,

Rajasthan, India

Title

Author(s)


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August2011

Abstract:

The Indian telecommunication industry is one of the world's fastest growing industries. It is

also the second largest telecommunication network in the world in terms of number of wireless

connections after China. The first National Telecom Policy was announced by the Governmentin 1994 (NTP-94) with the objectives of providing telephone on demand, provision of world

class services at reasonable prices and universal availability of basic telecom services to all

villages. NTP-1994 recognized that the required resources for achieving these targets could not

be made available only out of Government sources and private investment and involvement of

the private sector was required to bridge the large resource gap. Entry of private sector payers

in telecommunication sector has introduced the concept of service quality to the service

providers as well as the subscribers. The present article is an attempt to make an assessment of

service quality for the wireless telephone services in respect of selected telecom service

providers with the help of service quality parameters based on SERVOQUAL Model.

KEY WORDS: TELECOMMUNICATION, WIRELESS TELEPHONE, QUALITY OF

SERVICE, TANGIBILITY, RELIABILITY, EMPATHY.


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August2011

Getting Values from Digital

Marketing

Mr. Manish kumarMIMA, Research Scholar,

AIMA-AMU

Asstt. Professor, Department of Management Studies

Dev Bhoomi Group of Institutions,

Manduwala, Dehradun, Uttarakhand.

Dr. Bhuvnender Chaudhary

Dean, Department of ManagemStudies

Phonics Group of InstitutionRoorkee, Uttarakhand

Title

Author(s)


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Abstract:

Objectives: - In 1994, only $135 million was spent on advertising on interactive media, most of

it on online services and CD-ROMs. This poor showing occurred in spite of significant trial by

top leading advertising agencies, which exhibited strong awareness of interactive media andbelieved them relevant to the goods and services they marketed. Now they have started thinking

about the new vehicle of promotion in terms of Internet Marketing and Digital Marketing.

Many companies are waking up to the potential of the interactive consumer market. Interactive

media is likely to revolutionize marketing for many consumer companies because it allows

marketers to deliver real-time, personalized services and content, one consumer at a time. It is

what we call Digital Marketing . The term Digital Marketing has been coined around March

2010. Digital Marketing is now a well accepted term, used to refer the intersection of socialmedia, communication, media, information technologies and, of course internet marketing.

Internet Marketing versus Digital Marketing: -There is still a lot of confusion between

Internet Marketing and Digital Marketing. Internet Marketing has been around for 5 to 10 years

now. It consists of using the internet to find an audience, performing research to offer relevant

offers to that audience. In many cases, internet marketers dont have a product for that audience

themselves, but search affiliate networks such as City Bank to satisfy their prospects.

But Di gital Marketing is a term that has been around for quite awhile but hasnt been very well

defined, encompassing things like banner advertising, search engine optimization (SEO) and pay

per click. It is the practice of promoting products and services using database-driven online

distribution channels to reach consumers in a timely, relevant, personal and cost-effective

manner. It is the promotion of brands using all forms of digital advertising channels to reach

consumers. This now includes Television, Radio, Internet, mobile, social media marketing and

any other form of digital media.

Impact and consequences of Digital Marketing: - Whilst digital marketing does include manyof the techniques and practices contained within the category of Internet Marketing, it extends

beyond this by including other channels with which to reach people that do not require the use of

The Internet. As a result of this non-reliance on the Internet, the field of digital marketing


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includes a whole host of elements such as mobile phones, sms/mms, display / banner ads and

digital outdoor.

Broadband Internet, Wi-Fi and phone Web access are also spurring growth worldwide. A recent

report showed that Web usage increased 10% from last January to this January globally. Notsurprisingly, billions of marketing dollars spent on traditional channels is already starting to shift

to digital marketing campaigns and this will continue to increase as the Web matures. But what

will be the organizing activity for Digital Marketing, what will be the metrics for Digital

Marketing and what will be the ways for getting values from Digital Marketing? It is a main

question mark for assessing the Digital Marketing.

Key words: - Internet Marketing, Digital Marketing, Digital Marketing metrics


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August2011

E-Business and Its Effectiveness on

Banking System with Special Reference

to Gramya Bank

Mr. Sanjay Kumar Panda

Mgmt.& IT FacultyAcademy of Business Administration

Harida, Kuruda Balasore, Orissa

Title

Author(s)


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August2011

Abstract:

E-Business is a term used to describe businesses run on the Internet, or utilizing Internet

technologies to improve the productivity or profitability of a business. In a more general sense,

the term may be used to describe any form of electronic business that is to say, any businesswhich utilizes a computer .

e-Business , commonly referred to as " eBusiness " or " e-business ", may be defined as the

application of information and communication technologies (ICT) in support of all the activities

of business. Commerce constitutes the exchange of products and services between businesses,

groups and individuals and can be seen as one of the essential activities of any business.

Electronic commerce focuses on the use of ICT to enable the external activities and relationships

of the business with individuals, groups and other businesses. e-Business refers exclusively toInternet businesses.

Electronic business methods enable companies to link their internal and external data processing

systems more efficiently and flexibly, to work more closely with suppliers and partners, and to

better satisfy the needs and expectations of their customers.
http://www.wisegeek.com/what-is-a-computer.htmhttp://www.wisegeek.com/what-is-a-computer.htmhttp://wiki/Information_and_communication_technologieshttp://wiki/Information_and_communication_technologieshttp://wiki/Information_and_communication_technologieshttp://wiki/Information_and_communication_technologieshttp://www.wisegeek.com/what-is-a-computer.htm


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To study Consumer Decision making

process for Second Hand Car as a

replacement of Two Wheeler (Bike)

Mr. Nikhil Monga

Research Scholar & Asst. Prof.,

Phonics Group of Institutions, Roorkee

Dr. Bhuvnender Chaudhary

Dean,

Phonics Group of Institutions, R

Title

Author(s)


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Abstract:

In the earlier days still the new brand car are the status symbol and upper class of the society had

the car but in the present scenario this trend has entirely changed new car is not only status

symbol but also is a basis need of the higher and medium class people but all the medium andlower class people cannot buy new car so this study will be highlights all the reason and factor

for which customer buy second hand car as a replacement of bike.

This study help in highlighting the brand preference which brand is mostly preferred by the

customer. Now number of companies are offering various brands like Tata, Maruti Suzuki,

Hyundai, etc. At the time of purchase of second hand car customer not only include price factor

but they take care of other factors also like fuel efficiency , look, condition, model also .

This study will help to know the factor which affect customer decision making and customerbehavior like people buy second hand car for various purpose like family purpose, saving money,

safety purpose for status symbol, some buy second hand car to add new vehicle and due to

climate condition. So research is essential for consumer decision making process.

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