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IJMT Volume 1, Issue 6 ISSN: 2249-1058__________________________________________________________

A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.

International Journal of Marketing and Technology

http://www.ijmra.us

1

November

2011

International Journal of Marketing and Technology(ISSN: 2249-1058)CONTENTS

Sr.

No.TITLE & NAME OF THE AUTHOR (S)

Page

No.

1

Environmental Cost and Firm Performance: Evidence from Quoted Oil Companies in

Nigeria.Shehu Usman Hassan

6-7

2A Study Related To Customer Satisfaction On The Mobile Service Operators In India.

Mr. Pradeep Narwal and Mr. Anil Kumar

8-9

3

A study of Corporate Governance Evolution and Challenges with special reference to

Implementation of E-government in India.Ms. Renuka S Nifadkar

10-11

4Consumer Market In India:A BIRDS EYE VIEW.Raj Kumar Sharma and Dr. Sambit Kumar Mishra

12-13

5Financial Performance Analysis Of Co-Operative Sugar Factory.Prof. R. G. Sathe

14-15

6

Using Fuzzy Cognitive Maps And Fuzzy Relational Maps To Analyze Employee-

Employer Relationship In An Industry.Dhrubajyoti Ghosh and Anita Pal

16-17

7

A Study On The Purchase Behaviour Of Consumers With Reference To Toiletries And

Packaged Food Items.Dr. K. Sai Kumar and A.S. Gousia Banu

18-19

8Management of Corporate Liquidity and Profitability: An Empirical study.Dr. A. VIJAYAKUMAR

20-21

9Workers Participation in Management: Theory and Practice.Prof. Satish C. Sharma

22-23

10Scrap Management In ApsrtcA Study And Analysis.Dr. K. Sai Kumar

24-25

11An Inquiry Into The Beneficial Effect Of Agro Based Industrial Co-Operative Society InSalem Region.Gandhimathy B and Dr. S Rajendran

26-27

12

Influence of Customers Trust, Satisfaction and Perceived Listening Ability of the Sales

Person on Anticipated Purchases.Jose Varghese

28-29


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Chief PatronDr. JOSE G. VARGAS-HERNANDEZ

Member of the National System of Researchers, Mexico

Research professor at University Center of Economic and Managerial Sciences,University of Guadalajara

Director of Mass Media at Ayuntamiento de Cd. GuzmanEx. director of Centro de Capacitacion y Adiestramiento

PatronDr. Mohammad Reza Noruzi

PhD: Public Administration, Public Sector Policy Making Management,Tarbiat Modarres University, Tehran, Iran

Faculty of Economics and Management, Tarbiat Modarres University, Tehran, Iran

Young Researchers' Club Member, Islamic Azad University, Bonab, Iran

Chief AdvisorsDr. NAGENDRA. S.Senior Asst. Professor,

Department of MBA, Mangalore Institute of Technology and Engineering, Moodabidri

Dr. SUNIL KUMAR MISHRAAssociate Professor,

Dronacharya College of Engineering, Gurgaon, INDIA

Mr. GARRY TAN WEI HANLecturer and Chairperson (Centre for Business and Management),

Department of Marketing, University Tunku Abdul Rahman, MALAYSIA

MS. R. KAVITHAAssistant Professor,

Aloysius Institute of Management and Information, Mangalore, INDIA

Dr. A. JUSTIN DIRAVIAMAssistant Professor,

Dept. of Computer Science and Engineering, Sardar Raja College of Engineering,

Alangulam Tirunelveli, TAMIL NADU, INDIA


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2011

Editorial BoardDr. CRAIG E. REESE

Professor, School of Business, St. Thomas University, Miami Gardens

Dr. S. N. TAKALIKARPrincipal, St. Johns Institute of Engineering, PALGHAR (M.S.)

Dr. RAMPRATAP SINGHProfessor, Bangalore Institute of International Management, KARNATAKA

Dr. P. MALYADRIPrincipal, Government Degree College, Osmania University, TANDUR

Dr. Y. LOKESWARA CHOUDARYAsst. Professor Cum, SRM B-School, SRM University, CHENNAI

Prof. Dr. TEKI SURAYYAProfessor, Adikavi Nannaya University, ANDHRA PRADESH, INDIA

Dr. T. DULABABUPrincipal, The Oxford College of Business Management, BANGALORE

Dr. A. ARUL LAWRENCE SELVAKUMARProfessor, Adhiparasakthi Engineering College, MELMARAVATHUR, TN

Dr. S. D. SURYAWANSHILecturer, College of Engineering Pune, SHIVAJINAGAR

Dr. S. KALIYAMOORTHYProfessor & Director, Alagappa Institute of Management, KARAIKUDI

Prof S. R. BADRINARAYAN

Sinhgad Institute for Management & Computer Applications, PUNE

Mr. GURSEL ILIPINARESADE Business School, Department of Marketing, SPAIN

Mr. ZEESHAN AHMEDSoftware Research Eng, Department of Bioinformatics, GERMANY


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Mr. SANJAY ASATIDept of ME, M. Patel Institute of Engg. & Tech., GONDIA(M.S.)

Mr. G. Y. KUDALEN.M.D. College of Management and Research, GONDIA(M.S.)

Editorial Advisory BoardDr. MANJIT DAS

Assistant Professor, Deptt. of Economics, M.C.College, ASSAM

Dr. ROLI PRADHANMaulana Azad National Institute of Technology, BHOPAL

Dr. N. KAVITHAAssistant Professor, Department of Management, Mekelle University, ETHIOPIA

Prof C. M. MARANAssistant Professor (Senior), VIT Business School, TAMIL NADU

Dr. RAJIV KHOSLAAssociate Professor and Head, Chandigarh Business School, MOHALI

Dr. S. K. SINGHAsst. Professor, R. D. Foundation Group of Institutions, MODINAGAR

Dr. (Mrs.) MANISHA N. PALIWALAssociate Professor, Sinhgad Institute of Management, PUNE

Dr. (Mrs.) ARCHANA ARJUN GHATULEDirector, SPSPM, SKN Sinhgad Business School, MAHARASHTRA

Dr. NEELAM RANI DHANDAAssociate Professor, Department of Commerce, kuk, HARYANA

Dr. FARAH NAAZ GAURIAssociate Professor, Department of Commerce, Dr. Babasaheb Ambedkar Marathwada

University, AURANGABAD


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2011

Prof. Dr. BADAR ALAM IQBALAssociate Professor, Department of Commerce, Aligarh Muslim University, UP

Dr. CH. JAYASANKARAPRASADAssistant Professor, Dept. of Business Management, Krishna University, A. P., INDIA

Associate EditorsDr. SANJAY J. BHAYANI

Associate Professor ,Department of Business Management, RAJKOT (INDIA)

MOID UDDIN AHMADAssistant Professor, Jaipuria Institute of Management, NOIDA

Dr. SUNEEL ARORAAssistant Professor, G D Goenka World Institute, Lancaster University, NEW DELHI

Mr. P. PRABHUAssistant Professor, Alagappa University, KARAIKUDI

Mr. MANISH KUMARAssistant Professor, DBIT, Deptt. Of MBA, DEHRADUN

Mrs. BABITA VERMAAssistant Professor, Bhilai Institute Of Technology, DURG

Ms. MONIKA BHATNAGARAssistant Professor, Technocrat Institute of Technology, BHOPAL

Ms. SUPRIYA RAHEJAAssistant Professor, CSE Department of ITM University, GURGAON


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November

2011

ENVIRONMENTAL COST AND FIRM PERFORMANCE:EVIDENCE FROM QUOTED OIL COMPANIES IN

NIGERIA

SHEHU USMAN HASSANDepartment Of AccountingAhmadu Bello University,

Zaria, Nigeria.

Title

Author(s)


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2011

ABSTRACT:

Multinational oil companies in Nigeria extract a large amount of the worlds energy and claim to

be discharging the environmental costs by incurring cost of bringing back the degregated

environment to its formal state. These costs are accounted for using conventional accounting

treatment. While on the other hand, the oil producing communities are claiming a total neglect

by the oil companies in discharging their environmental costs. Therefore, the study examines the

effect of environmental expenditure on the performance of quoted Nigerian oil companies.

Correlational research design is adopted using multiple regression as tool of analysis for the data

collected from all the quoted oil companies in Nigeria. The result reveals that environmental

expenditure has significant effect on the performance of quoted oil companies in Nigeria. It is

therefore recommended among others that the management of oil companies in Nigeria should

increase spending on environmental issues in their host community in other to improve their

performance.


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November

2011

A STUDY RELATED TO CUSTOMER SATISFACTION ONTHE MOBILE SERVICE OPERATORS IN INDIA

Mr. Pradeep Narwal (MBA, PhD)Assist. Prof. ABS

Amity University Noida UP

Mr. Anil Kumar (LLB, MBA,MPhil., PhD)Faculty Amity University,

Noida UP.

Title

Author(s)


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2011

Abstract:

In todays scenario the customer acquisition cost has increased whereas the retention cost is

relatively cheaper, its important for every service industry to understand its consumer and cater

to its needs in order to survive in this competitive market. With the emergence of so many

mobile telecom networks and the mantra being customer satisfaction, it is important to know

which mobile telecom network has the most favourable image and weather the customers are

actually satisfied with the service quality provided.

Customer satisfaction has gained a lot of importance in the last three decades. In the earlier days,

this concept was not very popular because companies thought it was more important to gain new

customers than retain the existing ones. In present times, organisations have gained better

understanding of the importance of customer satisfaction (especially service producingcompanies) and adopted it as a high priority operational goal.

This study aims at investigating the overall customer satisfaction of the mobile telecoms industry

in India with reference to some of the telecom players such as Airtel, Vodafone, Tata Indicom,

Reliance, and Idea.

This survey is done with the intention of understanding the customer expectations from the

mobile service operators, with the coming in of 3G technologies the demand of the customers are

increasing.

Through this study we have found that the customers are progressing towards wanting more and

better facilities but still seem to have grievances with the quality of the basic features such as

Network availability, connectivity, customer care services resulting in high switching cost. We in

India are still price sensitive in nature therefore a reduction in the call charges and tariffs are

always demanded.


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November

2011

A study of Corporate Governance Evolution andChallenges with special reference to

Implementation of E-government in India

Ms. Renuka S NifadkarAssistant professor,

Sinhgad Institute of Business Administration & Research,

Kondhwa (BK) 48, Pune - Maharashtra

Title

Author(s)


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November

2011

Abstract:

While recent high-profile corporate governance failures in developed countries have brought the

subject to media attention, the issue has always been central to finance and economics. The issue

is particularly important for developing countries since it is central to financial and economic

development. Recent research has established that financial development is largely dependent on

investor protection in a country. With the legacy of the English legal system, India has one of the

best corporate governance laws but poor implementation together with socialistic policies of the

pre reform era has affected corporate governance. Concentrated ownership of shares, pyramiding

and tunneling of funds among group companies mark the Indian corporate landscape. Boards of

directors have frequently been silent spectators with the DFI nominee directors unable or

unwilling to carry out their monitoring functions. E-Government is the use of information and

communication technologies (ICTs) to improve the activities of government agencies. The e-

readiness index of India is found to be low as compared to other countries. There are various

challenges for the implementation of e-government in India. These challenges are like low

literacy, low per capita income and limited financial resource. In this paper a conceptual

framework is suggested for the effective implementation of e-government in India.

Key words: - Resource Allocation, Capitalization, Return on Assets, Shareholders Wealth,Capacity Building, E-Readiness


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November

2011

CONSUMER MARKET IN INDIA:A BIRDS EYE VIEW

Raj Kumar SharmaResearch Scholar,

Singhania University, Rajasthan

Dr. Sambit Kumar Mishra

Asst. Director,

Institute of Chartered Accountants of India,

New Delhi

Title

Author(s)


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November

2011

Abstract:

A rapidly expanding middle class with high aspirations and a growing appetite for quality goods

make India an attractive investment destination for consumer goods companies. With the

growing economy, not only the per capita income is increasing but number of households in this

segment is exploding in double digit growth rate. The rich are becoming richer and richer leading

to the economic divide. The young population prefers to have working partner which increases

dependency on having all the comforts at home. With both husband and wife working leads to

increased buying power and the desire for high quality goods, comforts and luxury especially in

the metros. This trend is now going to rural areas as well, as opportunities are increasing and

companies are targeting rural India which is where majority of India lives.


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November

2011

FINANCIAL PERFORMANCE ANALYSIS OFCO-OPERATIVE SUGAR FACTORY

Prof. R. G. SatheMahatma Phule Institue of Management,

A.M.Coolege Campus,Hadapsar, Pune-28

Title

Author(s)


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November

2011

Abstract:

The finance is life blood of business. The finance is most important function of the organization.

We cannot imagine a business without finance because it is central point of all business achieves.

Its effective management can do much more to the success of the business while its ineffective

management will undoubtedly lead to ensure failure of the business.

In the past few years the sugar industry has been facing several problems like mounting stocks,

controls by the Government and underutilization of capacity. The financial Analysis of Sugar

unit was done by using Ratio Analysis technique and analyzed previous five years financial

statements from 2004-05 to 2008-09.

It was observed that the particular unit needs to improve its liquidity position and should utilize

its financial resources which is helpful for increasing the profitability of the sugar unit.


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2011

USING FUZZY COGNITIVE MAPS AND FUZZY RELATIONALMAPS TO ANALYZE EMPLOYEE-EMPLOYER RELATIONSHIP IN

AN INDUSTRY

Dhrubajyoti GhoshDepartments of Mathematics,

National Institute of Technology Durgapur,

Durgapur-712209, West Bengal, India

Anita PalDepartments of Mathematics,

National Institute of Technology Durgapur,

Durgapur-712209, West Bengal, India

Title

Author(s)


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November

2011

Abstract:

The fuzzy model is a finite set of fuzzy relations that form an algorithm for determining the

outputs of a process from some finite number of past inputs and outputs. Fuzzy model can be

used in applied mathematics, to study social and psychological problem and also used by

doctors, engineer, scientists, industrialists and statisticians. There are various types of fuzzy

models. In this paper we use 2 fuzzy models and give their application to a real world problem.

The paper is organized in four sections. 1st

section defines cognitive maps. Section two defines

Fuzzy Cognitive Maps (FCMs) and draws a relationship between employee and employer in an

industry. In an industry, the employers expect to achieve performances in quality and production

in order to earn profit, on the other side employees need good pay and all possible allowances

and best advantages than any other industry. Section four gives the generalization and

description of the FCMs; known as Fuzzy Relational Maps (FRMs) which describes a

mathematical work of employee-employer relationship model which gives the maximizing

production by giving maximum satisfaction to employee.

Keywords: Cognitive Maps (CMs), Fuzzy Cognitive Maps (FCMs), Employee-employer

relationship model, Fuzzy Relational Maps (FRMs)


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November

2011

A STUDY ON THE PURCHASE BEHAVIOUR OFCONSUMERS WITH REFERENCE TO TOILETRIES AND

PACKAGED FOOD ITEMS

Dr. K. Sai KumarProfessor,

Department of Management,

Narayana Engineering College,

Nellore 524001 (AP)

A.S. Gousia BanuAsst. Professor,


Nellore 524001(AP).

Title

Author(s)


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2011

Abstract:

The study has been designed to analyze the factors that are responsible for influencing the

purchase decision of customers with respect to selected fast moving consumer goods. A sample

of 300 customers at different stores have been selected and studied with reference to various

factors of marketing mix. The study attempted to identify factors which are the combination of

product, price, place and promotion. Based on the importance given by the respondents on

various factors, opinion scores are calculated and relative importance for each of the variables is

established. The level of customer satisfaction was divided into low, medium and high. The

gender analysis of customer satisfaction with respect to toiletries reveals that both male and

female customers are highly satisfied with quality, while the gender analysis of customer

satisfaction with respect to packaged food items reveals that that male customers are highly

satisfied with free gifts while, the female customers are highly satisfied with cheapest price. The

study also focused on whether the customer satisfaction varies across gender. The Chi square test

has been employed to analyze the data. The study reveals that there is a significant difference

between level of satisfaction and gender.

Keywords: Consumer goods, customer satisfaction, marketing mix, purchase decision, quality.


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November

2011

Management of Corporate Liquidity andProfitability: An Empirical study

Dr. A. VIJAYAKUMARAssociate Professor in Commerce,

Erode Arts and Science College,

Erode 638 009. Tamil Nadu.

Title

Author(s)


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November

2011

ABSTRACT:

The primary aim of this paper is to investigate the relationship between Cash Conversion

Cycle(Liquidity) and firms profitability. The analysis based on a sample of 20 Indian

Automobile firms for the period 1996-2009. The results suggest that the managers can increaseprofitability of their firms by shortening the cash conversion cycle, accounts receivables period

and inventory conversion period. The results suggest that managers can also increase the

profitability of their firms by lengthening the accounts payables period. The study suggest an

optimal cash conversion cycle as more accurate and comprehensive measures of liquidity

analysis.

Key words: profitability, Accounts Receivables Period, Inventory Conversion Period, Accounts

Payable Period, Cash Conversion Cycle , Automobile industry and Liquidity analysis.


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November

2011

Workers participation in management:Theory and practice

Prof. Satish C. SharmaProfessor & Board of Governors

Maharaja Group Of Colleges

NH-76, Airport Road, Debari, Udaipur (Rajasthan)

Title

Author(s)


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2011

Abstract:

Workers Participation drives industrial democracy to achieve ideal goals of organisations.

Maxian ideology advocate the idea of workers participation in management on purely

ideological grounds. But some of contemporary researchers conclude that the objectives of

organisations profit can be secured by involving the employees in participation in managements

affairs.

Present paper is an attempt to understand the theoretical and applied part of workers

participation. The management theorists believe that the ideal participation means joint decision

making. Researches conducted over the last 80-90 years have indicated to the managements that

their long range objectives of continued survival and prosperity can best be achieved through

cooperation from the employees on the vital issues. Rensis Likert, an eminent managementthinker believes that management goes through many phases, but the last phase genuinely is

through participative approach. Trade union leaders also believes to adopt conformational

strategy from time to time, where as Government many times had tried to push the legislations to

secure votes of workers. It seems a pure vote catching gimmick. But there is always the silver

lining on the dark clouds where workers union took up the challenge of running the production

based organisation and proved to be milestone. Although, there are enormous possibilities of

improving productivity through securing genuine employee participation at every level of

organisations.

Key Words: Industrial Democracy, participation legislation, consultation, joint decision

making, trade union.


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November

2011

SCRAP MANAGEMENT IN APSRTC A STUDY AND ANALYSIS

Dr. K. Sai KumarProfessor & Head,

Department of Management,


Nellore 524001 (AP)

Title

Author(s)


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2011

ABSTRACT:

The economic development of any country largely depends on the transport activity. Among the

various modes of transport available, the road based transport is widely accepted because of its

peculiar advantages. In India, the public transport undertakings are facing heavy competition

from private ownership and operating in an environment of privatization. One among the various

reasons for getting losses in transport undertakings is the absence of proper scrap management

policies. The present work is a study on the practices of scrap management of Andhra Pradesh

State Road Transport Corporation. The effectiveness of scrap management policies is measured

in terms of obsolete materials, number of vehicles scrapped, revenue on the materials scrapped,

and the revenue realized on the sale of scrap materials and vehicles, the share of scrap revenue in

the total non-operating revenue and in the total revenue, and percentage of scrap inventory in the

total inventory. The data have been analyzed using various statistical tools. The results indicate

that the scarp management practices of the corporation were good.

Keywords: Scrap, Scrap Management, Effectiveness, Privatization, Transport Undertaking,


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2011

AN INQUIRY INTO THE BENEFICIAL EFFECT OF AGROBASED INDUSTRIAL CO-OPERATIVE SOCIETY IN

SALEM REGION

Gandhimathy BAssistant Professor and Head,

Department of Economics,

Vysya College, Salem 636 103.

Dr. S RajendranProfessor and Head,

Department of Economics,

Periyar University, Salem 636 011.

Title

Author(s)


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November

2011

Abstract:

The launching of globalization process, erratic climatic conditions, unfavorable terms of

trade, poor marketing conditions and mounting rural indebtedness have all contribute for distress

situation in Indian Agriculture. It is alarming that farmers suicides are mounting even in

developed region. In this context, it is essential to opt for cooperative model of development for

agrarian economies like India. The members of the SSICS which is an agro based industrial

cooperative society relive from the clutches of moneylenders. The study shows the economic

dimensions of SSICS in various fields. The sago and starch members, merchants, general

public, farmers and government are the major beneficiaries of sago serve. The society offers a

number of credits to them and it is one of the well established marketing societies which has a

government organizational setup and ensures better marketing for cassava value added products.

The official price of sago and starch are fixed through this society and it is a central place for the

marketing of sago and starch throughout the country. However, it is essential to engage its

activities in various assignments for its future sustainability.


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2011

Influence of Customers Trust, Satisfactionand Perceived Listening Ability of the Sales

Person on Anticipated Purchases

Jose VargheseAsst. Professor

Rajagiri Business School

Rajagiri Valley P O, Kakkanad

Kochi, Kerala 682039

Title

Author(s)


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2011

Abstract:

Researchers and practitioners have widely recognized that effective listening is crucial for

salespeople to succeed. Although listening is important in almost every profession, it seems

particularly significant in the sales position, since it is a fundamental aspect of the Interpersonal

communication process between the salesperson and the customer. In this research mobile phone

users are selected as the respondents. This is because of the significance of emerging industry.

The awareness of the customers regarding the service provided by various service providers is

limited. This accounts for the reality that in the mobile phone services industry salesmen play a

significant role in influencing the decision making. The purpose of the study is to demonstrate

the impact of customers perceptions of salesperson listening behavior on trust, satisfaction and

anticipation of future interactions.

Key Words: Salesperson, Listening behavior, Trust, Satisfaction and Anticipation of future

interactions

ijmt vol-1 issue-6 abstract

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