ijmt vol-1 issue-7 abstract

8/2/2019 IJMT Vol-1 Issue-7 Abstract

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IJMT Volume 1, Issue 7 ISSN: 2249-1058__________________________________________________________

A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.

International Journal of Marketing and Technology

http://www.ijmra.us

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December

2011

Chief PatronDr. JOSE G. VARGAS-HERNANDEZ

Member of the National System of Researchers, Mexico

Research professor at University Center of Economic and Managerial Sciences,University of Guadalajara

Director of Mass Media at Ayuntamiento de Cd. Guzman

Ex. director of Centro de Capacitacion y Adiestramiento

PatronDr. Mohammad Reza Noruzi

PhD: Public Administration, Public Sector Policy Making Management,

Tarbiat Modarres University, Tehran, IranFaculty of Economics and Management, Tarbiat Modarres University, Tehran, Iran

Young Researchers' Club Member, Islamic Azad University, Bonab, Iran

Chief AdvisorsDr. NAGENDRA. S.Senior Asst. Professor,

Department of MBA, Mangalore Institute of Technology and Engineering, Moodabidri

Dr. SUNIL KUMAR MISHRAAssociate Professor,

Dronacharya College of Engineering, Gurgaon, INDIA

Mr. GARRY TAN WEI HANLecturer and Chairperson (Centre for Business and Management),

Department of Marketing, University Tunku Abdul Rahman, MALAYSIA

MS. R. KAVITHAAssistant Professor,

Aloysius Institute of Management and Information, Mangalore, INDIA

Dr. A. JUSTIN DIRAVIAMAssistant Professor,

Dept. of Computer Science and Engineering, Sardar Raja College of Engineering,

Alangulam Tirunelveli, TAMIL NADU, INDIA


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Editorial BoardDr. CRAIG E. REESE

Professor, School of Business, St. Thomas University, Miami Gardens

Dr. S. N. TAKALIKARPrincipal, St. Johns Institute of Engineering, PALGHAR (M.S.)

Dr. RAMPRATAP SINGHProfessor, Bangalore Institute of International Management, KARNATAKA

Dr. P. MALYADRIPrincipal, Government Degree College, Osmania University, TANDUR

Dr. Y. LOKESWARA CHOUDARYAsst. Professor Cum, SRM B-School, SRM University, CHENNAI

Prof. Dr. TEKI SURAYYAProfessor, Adikavi Nannaya University, ANDHRA PRADESH, INDIA

Dr. T. DULABABUPrincipal, The Oxford College of Business Management, BANGALORE

Dr. A. ARUL LAWRENCE SELVAKUMARProfessor, Adhiparasakthi Engineering College, MELMARAVATHUR, TN

Dr. S. D. SURYAWANSHILecturer, College of Engineering Pune, SHIVAJINAGAR

Dr. S. KALIYAMOORTHYProfessor & Director, Alagappa Institute of Management, KARAIKUDI

Prof S. R. BADRINARAYAN

Sinhgad Institute for Management & Computer Applications, PUNE

Mr. GURSEL ILIPINARESADE Business School, Department of Marketing, SPAIN

Mr. ZEESHAN AHMEDSoftware Research Eng, Department of Bioinformatics, GERMANY


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Mr. SANJAY ASATIDept of ME, M. Patel Institute of Engg. & Tech., GONDIA(M.S.)

Mr. G. Y. KUDALEN.M.D. College of Management and Research, GONDIA(M.S.)

Editorial Advisory BoardDr. MANJIT DAS

Assistant Professor, Deptt. of Economics, M.C.College, ASSAM

Dr. ROLI PRADHANMaulana Azad National Institute of Technology, BHOPAL

Dr. N. KAVITHAAssistant Professor, Department of Management, Mekelle University, ETHIOPIA

Prof C. M. MARANAssistant Professor (Senior), VIT Business School, TAMIL NADU

Dr. RAJIV KHOSLAAssociate Professor and Head, Chandigarh Business School, MOHALI

Dr. S. K. SINGHAsst. Professor, R. D. Foundation Group of Institutions, MODINAGAR

Dr. (Mrs.) MANISHA N. PALIWALAssociate Professor, Sinhgad Institute of Management, PUNE

Dr. (Mrs.) ARCHANA ARJUN GHATULEDirector, SPSPM, SKN Sinhgad Business School, MAHARASHTRA

Dr. NEELAM RANI DHANDAAssociate Professor, Department of Commerce, kuk, HARYANA

Dr. FARAH NAAZ GAURIAssociate Professor, Department of Commerce, Dr. Babasaheb Ambedkar Marathwada

University, AURANGABAD


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Prof. Dr. BADAR ALAM IQBALAssociate Professor, Department of Commerce, Aligarh Muslim University, UP

Dr. CH. JAYASANKARAPRASADAssistant Professor, Dept. of Business Management, Krishna University, A. P., INDIA

Technical AdvisorsMr. Vishal Verma

Lecturer, Department of Computer Science, Ambala, INDIAMr. Ankit Jain

Department of Chemical Engineering, NIT Karnataka, Mangalore, INDIA

Associate EditorsDr. SANJAY J. BHAYANI

Associate Professor ,Department of Business Management, RAJKOT, INDIA

MOID UDDIN AHMADAssistant Professor, Jaipuria Institute of Management, NOIDA

Dr. SUNEEL ARORAAssistant Professor, G D Goenka World Institute, Lancaster University, NEW DELHI

Mr. P. PRABHUAssistant Professor, Alagappa University, KARAIKUDI

Mr. MANISH KUMARAssistant Professor, DBIT, Deptt. Of MBA, DEHRADUN

Mrs. BABITA VERMA

Assistant Professor, Bhilai Institute Of Technology, DURG

Ms. MONIKA BHATNAGARAssistant Professor, Technocrat Institute of Technology, BHOPAL

Ms. SUPRIYA RAHEJAAssistant Professor, CSE Department of ITM University, GURGAON


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December

2011

Threshold effects in the relationshipbetween oil revenues and growth in oil

exporting countries

Mohsen MehraraProfessor Assistant of Economics faculty

of University of Tehran

Seyed Mohammad HosseinSadr

Student of Economics Faculty ofUniversity of Tehran

Title

Author(s)


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December

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Abstract:

While there is much evidence to support the resource curse hypothesis for resource abundant

countries, some studies have found that oil booms raise the economic growth of oil exporting

countries. This paper examines the issue of the existence of the threshold effects in therelationship between oil revenues and output growth in oil-exporting countries, applying panel

regressions. The empirical results strongly suggest the existence of a threshold beyond which oil

revenues growth exerts a negative effect on output. The results indicate that the threshold of

growth rate of oil revenues above which oil revenues significantly slows growth is around 18-19

percent for oil exporting countries. In contrast, linear estimation without any allowance for

threshold effects would misleadingly have us believe that an increase in the oil revenues increase

the growth rate. Failure to account for nonlinearities conceal the resource curse in these countries

particularly during extreme oil booms as suggested in previous studies.

Field of research: oil exporting countries; oil revenues; threshold level


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December

2011

Management of E-Waste- Black to Green

Dr. D. SudharaniRavindranProfessor,

PSG Institute ofManagement (PSG College

of Technology), Coimbatore,Tamilnadu.

Hari Sundar. G. RamAssistant Professor,

VIT Business School, VITUniversity, Vellore,

Tamil Nadu.

M. SathishAssistant Professor,

PSG Institute ofManagement (PSG College

of Technology), Coimbatore,Tamilnadu.

Title

Author(s)


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December

2011

ABSTRACT:

Environment today is losing its natural essence and sustainability due to various environmental

issues. With more developments and dynamic innovations, environment is being depleted with

natural resources leading to various problems of diversified nature. These problems are sodiversified that it will affect the entire human community along with the other living species.

Developed and developing nations alike are becoming increasingly aware of the staggering

amount of obsolete electronics, or e-waste, being generated by both consumers and

organizations. India is already a huge producer of Waste Electronic and Electrical Equipment

(WEEE) as it has one of the fastest growing markets for Electronic and Electrical Equipment

(EEE), one that is far from saturation. The consumer electronic market in India is estimated at

13.5 million units and valued at Rs. 129 billion in 2003. This represents 21% volume growth

over 1998, and 41% current value growth over 1998 (Euro monitor International, 2004). From

1993 to 2000, the number of PC users in India increased 604% whilst the average growth

throughout the world was much lower at 181 % Least Developed Region (LDR), 2005. This year

alone, it is estimated that 450 million units of discarded electronics will enter the waste stream

across America.

By 2010, this figure will rise to three billion units per year. Without proper recycling, this will

result in the ejection of shocking levels of toxins into our environment; over 550 million kilos of

lead, 900,000 kilos of cadmium and 180,000 kilos of mercury. India is now confronted with the

huge problem of e-waste - both locally generated and internationally imported - and also both a

lucrative industry and yet also a serious threat to human health and the environment.


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December

2011

CUSTOMER RETENTION IN NATIONALISED BANKS INERODE OF TAMILNADU

(WITH SPECIAL REFERENCE TO CURRENT ACCOUNT HOLDERS)

Dr. S.M.VENKATACHALAMPrincipal,

Vidhyaa Arts and Science College

Ms. R.ANURADHALecturer,

Vivekanandha College of Atrs and Science

Title

Author(s)


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December

2011

Abstract:

Problems related to customer services and customer satisfaction have been given high priority by

even the high level of policy planners and this is one of the most important issues discussed at all

levels. Based on these issues, it will be worth knowing to study the performance of NationalizedBanks in terms of their marketing strategies, its working technology, and user-friendly services

to increase the market share by vis-a-vis image building.


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December

2011

The Use of Visual Cues and Metaphors inAdvertising

Vikram KapoorM.Com, PGDBM, PGDAM, MIMA, AMAMI, CPM

Freelancer, Kolkata, INDIA

Title

Author(s)


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December

2011

Abstract:

By evoking profound thoughts and emotions, visual cues grab a readers attention. It allows them

to interpret the image in a literal and metaphorical way. Visual cues are used ubiquitously in

advertising in the form of graphic designs and pictures. To make the most out of anadvertisement, the advertiser must use visual elements effectively. This paper highlights how the

visual cueing process works in the development of the viewers interpretations in areas such as

metaphoric meanings with real-world Television advertisements. Mere symbolic meanings are

primarily culturally derived and dependent on learned meanings. Hence, these ideas are loosely

fastened and less anchored in iconographic representation and are not devoid of personal and

idiosyncratic interpretation.

Keywords: Iconographic representation, catachresis, symbolic metaphors, embodied cognition,

metamorphosing.


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December

2011

LIBRARY ADMINISTRATION Vs MANAGEMENT

J. B. PARMARLibrarian,

Sir P.P. Institute of Science,

Waghawadi Road, Bhavnagar (Gujarat)

A. B. PARMARLibrarian,

Shri Sahajanand Institute of Management,

Akwada, Dist. Bhavnagar (Gujarat)

Title

Author(s)


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December

2011

Abstract:

Management is the term, which is familiar to almost every one , as a process or an activity that

brings together several resources like persons, material, techniques and technologies to

accomplish a task or tasks. These tasks may pertain to perform a variety of functions of anorganization like university. Today management has become a highly specialized professional

activity ensuring efficiency and a high rate of productivity.

Library administration can be studied from theoretical as well as practical angels. To

have better results, practical administration must be based on sound theoretical principles. On the

other hand, to get sound theoretical principles, these should be based on practical experiences. A

library presents almost the same problems as are encountered with in any other social institution

a school, or a commercial or industrial undertaking. It would, therefore, be appropriate to takeinto account the administrative functions of other social institutions and to supply them to

libraries with necessary modifications.

Key Words: Library, Administration, Management, Organization, Librarian.


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December

2011

CRISIS MANAGEMENT

Dr. (Mrs.) A. Kumudha,M.A., B.Ed., M.B.A., M.Phil., B.L.,PGDCA., Ph. D.,Reader in Business Management

Department,

P.S.G.R. Krishnammal College forWomen,Coimbatore.

Mr. K. Prabakar,M.B.A., M.Phil., (Ph.D).,

Part-Time Research Scholar,

P.S.G.R. Krishnammal College forWomen, Coimbatore

Title

Author(s)


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December

2011

Abstract:

The current economic crisis cannot be an excuse to postpone international mobilization of funds

to halt climate change said by Chilean President Michelle Bachelet said recently in India.

Crisis avoidance can be as mundane as the internal financial controls that prevent embezzlementor the squandering of corporate resources. Some crises are self-inflicted. These can be avoided

by thoughtful anticipation of the consequences of company policies and actions.

KEY WORDS DISCUSSED IN THIS PAPER:

Crises prevented before they happen

Response time for crisis response dramatically enhanced

Operational weaknesses corrected


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December

2011

ORGANIZATIONAL COMPETENCY MANAGEMENT: ACOMPETENCE PERFORMANCE APPROACH

Dr. A. KumuudhaReader in BBM,

PSGR KrishannammalCollege for Women

K. PrabakarResearch Scholar,


Benny J. GodwinResearch Scholar,

Dr. GRD College ofScience, Coimbatore

Title

Author(s)


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December

2011

Abstract:

The past decades competencies and competency management have been in the centre of attention

in business and in media. Indeed, in many organizations competency management has been

implemented where it became one of the major human resource tools. However, it is still unclearwhat competencies really are. Furthermore, employees often have a negative attitude towards

competency management. The aim of this research project is to study competencies and

competency management attentively, to shed light on the competency concept and to identify

factors that influence the success of competency management.

Key words: Competency, performance, employees


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December

2011

IMPACT OF JUST-IN-TIME PRODUCTION TOWARDS GLOBALCOMPETITIVENESS THROUGH COMPETENCY MANAGEMENT

Dr. A. KumuudhaReader in BBM,


Benny J. GodwinResearch Scholar,

Dr. GRD College ofScience, Coimmbatore

K. PrabakarResearch Scholar,


Title

Author(s)


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December

2011

Abstract:

Beginning in the early 1980s, a number of firms followed the pioneering efforts of Shigeo

Shingo and Taichi Ohno and adopted Just-In-Time (JIT) manufacturing in an attempt to reshape

their manufacturing environments (see Bragg, Duplaga, and Penlesky, 2005). JIT requires that acompany has a few reliable suppliers and is believed to enhance productivity and build a leaner

manufacturing system which minimizes inventories (Helo, 2004) and reduces which reduces risk

and helps minimize the cost of manufacturing (Curry and Kennedy, 1999). The present work will

analyze what have been the results throughout the supply chain, in terms of inventory

management that utilize JIT systems. The results of this study should enable managers that have

or are considering implementing or participating in a JIT inventory management system to

become more effective.

Key words: Quality Management, Just-in-Time, lean manufacturing


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December

2011

Data Mining Issues and Key to Success

Deep Mala Sihint,B.Sc, M.A (English),

MCA, Lecturer,

Jayawant Institute of Management Studies,

Tathwade, Pune-411033

Title

Author(s)


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December

2011

Abstract:

The major reason that data mining has attracted a great deal of attention in the information

industry in recent years is due to wide availability of huge amounts of data and the imminent

need for turning such data into useful information and knowledge, and can be used forapplications ranging from business management, production control and market analysis to

engineering design and science exploration. A fruitful direction for future data mining research

will be the development of techniques that incorporate privacy concerns. Data Mining is theprocess of automatic discovery and understandable models and patterns from large amounts of

data. Data mining has attracted tremendous interest in the research community as well as

commercial market place. The last few years have witnessed a flurry of technical innovations

and introduction of commercial products. The next major challenge facing data mining is to

make a transition from a niche technology to a main stream technology. In this paper we will

present key technical issues that must be addressed for a successful transition.

Keywords: - Data Mining, Data, Information, Process, growth, Storage


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December

2011

Synthesis of MCM-41 via different routes

Ranajyoti DasDepartment of Chemical Engineering,

Maulana Azad National Institute ofTechnology,

Bhopal, India 462051

Bharat ModheraDepartment of Chemical Engineering,

Maulana Azad National Institute ofTechnology,

Bhopal, India 462051

Title

Author(s)


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December

2011

Abstract:

This review focuses the different routes for MCM-41 synthesis such as nano-sized mesoporous

silicas with metal oxide incorporation, from Glycerol and Ethylenediamine, from different

dioxosilicon sources, synthesis of pure siliceous MCM-41 with different pore diameter, synthesishighly ordered MCM-41 with mixed surfactants, and synthesis from rice husk ash. The emerging

characteristic of synthesized MCM-41 by these different routes was also discussed such as

surface morphology, surface area, pore diameter and crystal sizes of MCM-41 in this review.

Keywords: Synthesis, MCM-41, Different routes.


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December

2011

GREEN MARKETING A BRIDGE BETWEENCONSUMERISM AND CONSERVATION

Richa AroraSymbiosis Centre for Management Studies

Symbiosis International University,SCMS-UG, Pune-14

Nitin R. MahankaleSymbiosis Centre for Management Studies

Symbiosis International University,SCMS-UG, Pune-14

Title

Author(s)


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December

2011

ABSTRACT:

The process of globalization accelerates the social responsibilities of corporate houses

that have become significant aspect in today's era. The conscious efforts are being made by

organizations to maximize its positive impact on the society by conserving the environment. Intodays IT world consumers are getting more and more conscious and aware about what the

businesses are doing and can do to protect the environment by finding various innovative ways

to the nature and also the methods they are adopting to dispose of garbage, reduce, recycle and

reuse of packaging. This expectation of the society gave the birth of Green Marketing as an

instrument of performing corporate social responsibility. Society looks ahead to the business to

act as responsible members of the social community as well as to provide goods and services

efficiently.

Business has low ratings of trust in public perception. There is increasing expectation that

companies will be more open, more accountable and be prepared to report publicly on their

performance in social and environmental arenas. Consumers are becoming more aware of the

environmental and social implications of their day-to-day consumer decisions and are therefore

beginning to make purchasing decisions related to their environmental and ethical concerns CSR

is the deliberate inclusion of public interest into corporate decision-making, and the honoring of

a triple bottom line: people, Planet and profit. The corporate world is trying to maintain

equilibrium between consumerism and conservation of nature through CSR practices.

Key Words: CSR, Brand Building, Green Marketing, Sustainable Development, conservation

and consumerism.


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December

2011

AN EMPIRICAL STUDY ON THE EFFECT OF PAYMENTMECHANISM FOR PURCHASING INTENTION THE

MODERATING EFFECT OF CONSUMER INVOLVEMENTIN SELECTED PRODUCT CATEGORIES IN VADODARA.

CS. ASHUTOSH A.SANDHEPractising Company

Secretary & ResearchScholar,

3, Shreeram Vatika, NearMore Megastore,

Vishvamitri Road, Vadodara390011.

Dr. AMIT R. PANDYAReader,

M. S. University ofBaroda, Vadodara,

DR. ABHIJEETCHATTERJEEProfessor & Director,

Dr. J.k. Patel Institute ofManagement, Vadodara

Title

Author(s)


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December

2011

ABSTRACT:

With the growth of India in terms of its per capita income, and along with that the development

of infrastructure, consumers today have lot of choice in terms of shopping for products and

services. The purpose of this research paper is to find out the purchasing intention of the peopleof Vadodara city towards two products categories i.e.high involvement and low involvement.

Further, a study of the effect of this involvement on payment mechanism is also analysed and

found out.


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December

2011

A New approach to Sensor less vectorcontrol of induction motors

G. SrinivasAssistant professor

Gitam University Hyderabad

Dr. S. TarakalyaniAssoc Professor

J.N.T.U.H Hyderabad

Title

Author(s)


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December

2011

Abstract:

Induction motors are used in variable speed drive applications with the development of vector

control technology. There are two forms of vector or field oriented control: direct field

orientation, which relies on direct measurement or estimation of the rotor flux, and indirect fieldorientation, which utilizes an inherent slip relation. Though indirect field orientation essentially

uses the command (reference) rotor flux, some recent works using the actual rotor flux are

reported to achieve perfect decoupling Estimation rather than measurement of the rotor flux is an

alternative approach for both direct and indirect field orientation that has received considerable

attention. In this paper the rotor flux and speed control of induction motor is presented using a

novel technique in which the induction motor model in rotor reference frame is considered.

Controllers used for sensor less control of the drive. The estimation technique works well and the

sensor less speed control scheme can achieve fast transient response as good as that of the

induction motor with sensors and at the same time maintain a wide speed control range. This

paper presents work on flux and speed estimation of induction motor by considering the rotor

reference frame of the Induction motor using MATLAB / Simulink.

Index TermsInduction motor, Kalman filter, Sensor less control, Simulink.


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December

2011

Eyes Bamboozling the Mind: Use ofOptical Illusion in Advertising

Vikram KapoorM.Com, PGDBM, PGDAM, MIMA, AMAMI, CPM

Freelancer, Kolkata, INDIA

Title

Author(s)


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December

2011

ABSTRACT:

Most of the work done in the multitudinous phases of the subject optical illusion is fragmentary.

This paper brings forth the importance of optical illusion in advertisements, and how advertisers

use them to their advantage. The paper presents before us a model of optical illusion and how itis actually created. It also brings forth the various types of optical illusions. The paper gives

ample examples of errors of sense, errors of judgment and errors of intellect while

elucidating visual illusion. The paper is also significant as it would draw the attention of the

readers to an area of utmost importance-use of optical illusions in advertisements.

Keywords: Muller-Lyer Illusion, Kanizsa Triangle, Gestalt psychology, Mirage, Stroboscopic

effect.


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December

2011

PERCEPTION OF EMPLOYEES TOWARDSPERFORMANCE APPRAISAL IN INSURANCE SECTOR

Rita GoyalResearch scholar& Lecturer,

Dept. of Humanities and Social Sciences,Maharishi Markendeshwar University, Mullana (Ambala)

Title

Author(s)


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December

2011

ABSTRACT:

The study of Performance appraisal has been an important and critical area in management and

organizational performance from last several years especially in the LIC. Impact of HRD

practices on employees productivity have been an important area of research in past yearsindicating positive relationship between HR practices and employees productivity.Performance

appraisal is a systematic evaluation of an individual employee with respect to his performance on

the job and his potential for development.This paper aims to study the extent of performance in

the LIC, and explores the proposed link between the performance appraisal and employees

productivity. Two hundred fifty employees responded to the researchers questionnaire. The

study makes use of statistical techniques such as mean, standard deviation, t test. ANOVA and

regression analysis to process and analysis the data collected for this study .The demographic

portion of the instrument was developed by the researcher to sort out the demographic

information. To explore difference between the means of two group t-test was applied. One way

ANOVA was used for exploring the difference among more than two groups. Multiple

regressions were used for measuring the impact of HR practices on perceived employee

performance. The paper ends by offering useful suggestions to the management involved in the

operations of the corporations.

Key words: Performance appraisal, LIC, Employees Productivity.


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December

2011

Process Improvement of an OrganizationEnhancing Better Quality System

Applying TQM

Bhupender SinghYMCA University of

Science & Technology,

Faridabad, Haryana,India 121006

O. P. MishraYMCA University of



Surender SinghYMCA University of



Title

Author(s)


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2011

ABSTRACT:

At present customer satisfaction is the prime objective of any organization. Customer can be

either internal or external. From various practices outcome we have realized that TQM is the best

quality programme for replacing older Quality system with ultimate goal as customersatisfaction. In this paper we have developed a process model to compare ISO 9001 to TQM.

TQM helps to achieve incremental improvements continuously requiring full participation and

involvement of all stakeholders of the organization that are shown in stated reasons and implied

reasons. It is a combination of quality and management tools aimed at increasing business and

reducing losses due to wasteful practices. The concept and principles, though simple seem to be

creeping back into existence by "bits and pieces" through the evolution of the ISO9001. The

latest changes coming up for the ISO 9001:2000 standards "Process Model" seem to complete

the embodiment. TQM is the concept that quality can be managed and that it is a process.

Keywords: TQM, ISO 9001: 2000, Customer Satisfaction, Employee Satisfaction

ijmt vol-1 issue-7 abstract

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