Download - IMC Weekend 2010: Visual Impact
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creating visual
impact
creating visual
impact
IMC WeekendWest Virginia University
IMC WeekendWest Virginia University
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brand-dishingweapons
brand-dishingweapons
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figure: positive shapes
ground: negative shapes
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color is black &
white
color is black &
white
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“Color is the place where our brain and the universe
meet.”– Paul Klee
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Associations with color are emotive,
sometimes irrational and deeply seated.
– The Art of Looking Sideways
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Millions of shades of colors exist yet our vocabulary has
only about 30 words for colors.
– The Art of Looking Sideways
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tweak n’ tweets
tweak n’ tweets
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3 ideas for visualizinginformation
3 ideas for visualizinginformation
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“Clutter and confusion are
failures of design, not attributes of
information.”– Edward Tufte
Data versus Design
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Q&A
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