imc weekend 2010: visual impact
DESCRIPTION
A few simple principles of information design can help create visual impact. We'll explore visual branding, learn about color from zebras, share a few ways to customize visual content online and look at three ideas for visualizing content that anyone can do.TRANSCRIPT
creating visual
impact
creating visual
impact
IMC WeekendWest Virginia University
IMC WeekendWest Virginia University
brand-dishingweapons
brand-dishingweapons
figure: positive shapes
ground: negative shapes
color is black &
white
color is black &
white
“Color is the place where our brain and the universe
meet.”– Paul Klee
Associations with color are emotive,
sometimes irrational and deeply seated.
– The Art of Looking Sideways
Millions of shades of colors exist yet our vocabulary has
only about 30 words for colors.
– The Art of Looking Sideways
tweak n’ tweets
tweak n’ tweets
3 ideas for visualizinginformation
3 ideas for visualizinginformation
“Clutter and confusion are
failures of design, not attributes of
information.”– Edward Tufte
Data versus Design
Q&A
