Joybook S42 Product Launch PR GuideA Visual Feast Begins!

Joybook S42 Product Launch PR GuideA Visual Feast Begins!

Rita ChenRita Chen

IMC Dept., BQPIMC Dept., BQP

Aug 21, 2008Aug 21, 2008

Rita ChenRita Chen

IMC Dept., BQPIMC Dept., BQP

Aug 21, 2008Aug 21, 2008

BenQ Confidential (2008/08/21) 2008, BenQ Corporation

Key Messages• With the perfect fusion of aesthetics and technologies, BenQ’s V

ictorian-inspired Joybook S42 offers users incredible visual experience from the inside and outside.

– BenQ Joybook S42 featuring Victorian-print Laminated Color Metal presents a noble symbol.

– Leveraging NVIDIA® GeForce® 9600M GT, Intel Centrino 2 technology and 8ms UltraVivid display, BenQ Joybook S42 provides strong graphic performances to users.

– With LED backlight display and Hybrid Power management function, BenQ Joybook S42 provides up to 5-hour battery* lift and becomes an environment-friendly and energy-efficient solution.

• With the integration of fancy product designs, advanced visual and mobile technologies, BenQ continues to deliver products with eye-catching designs and innovative features to fulfill various users’ demands.

*This battery life is estimated (under BatteryMark V4.0.1) when the power-saving mode is on.

BenQ Confidential (2008/08/21) 2008, BenQ Corporation

Target Media & Suggested News Angles1) IT / Gaming / Consumer Electronics Media• BenQ Joybook S42 integrates Victorian-inspired design and outsta

nding visual performances through cutting-edge technologies, such as NVIDIA® GeForce® 9600M GT graphic cards and UltraVivid technology. This offers users incredible visual experience from the inside and outside.

• As being “Green” becomes a priority, Joybook S42 with Hybrid Power Management and UltraVivid LED display technologies provides users an environment-friendly and energy-efficient solution.

2) Design Media• With extravagance being in vogue, BenQ Victorian-inspired Joybo

ok S42 becomes a fashion statement and trendy accessory, complementing consumers’ sophisticated digital life.

3) Lifestyle Media• BenQ Joybook S42 enables consumers to enjoy a visual feast from

the external design and internal technologies, and enrich their digital multimedia entertainment from its classic Victorian-inspired design, strong NVIDIA® graphics, SRS TruSurround XT® audio performances and HDMI output.

BenQ Confidential (2008/08/21) 2008, BenQ Corporation

News Release Outline[Headline] BenQ Joybook S42 Delivers Superior Visual Performance With

Timeless, Victorian-inspired Design

[Subtitle] With the Perfect Fusion Of Victorian Design And Modern Technologies, BenQ Joybook S42 Enriches Your Digital Lifestyle And Multimedia Entertainment

[Text] BenQ announces the new Victorian-inspired Joybook S42 to enrich users visual experience and enjoyment with exceptional performance.

Highlights of the product benefits in the different paragraphs– Design concept: Victorian-inspired appearance– Strong performance: 8ms UltraVivid LED display, nVIDIA GeForce 9

600M GT discrete graphics, Hybrid power management, and Intel Centrino 2 processor technology

– Supporting features: HDMI output, SRS TruSurround XT®, and 2.0 mega pixels webcam

Quote from a high-ranking BenQ executive to share the unique design concept based on consumers’ demand and reiterate BenQ’s commitment towards making “Enjoyment Matter”.

BenQ Confidential (2008/08/21) 2008, BenQ Corporation

Time Activity Note

13:30-14:00 Media Reception

14:00-14:03 MC Opening MC announcing the start of the conference, then light fades out

14:03-14:08 Welcome Speech BenQ’s high-ranking executive welcomes VIPs and media friends, while highlighting BenQ’s commitment to fulfill various demands of today’s sophisticated consumers

14:08-14:30 BenQ Joybook S42 • Opening: A Visual Feast

Begins• Product Presentation

Please refer to the next slide. BenQ PM to introduce Joybook S42 with its timeless design and powerful functions

14:30-14:45 Media Q&A

14:45 Event Ends

Event Agenda

BenQ Confidential (2008/08/21) 2008, BenQ Corporation

A Visual Feast Begins

Opening:– It’s a fantasy show requiring a performer (or our

PM) to act as an artist. After welcome speech, MC announces the start of the show, the artist walks up to the stage carrying a big paint brush and color mixing tray.

– The artist pretends to paint on the projection screen. Then, he/she will say “Through my work, I will show you an extravagant Victorian visual feast!”

Concept:Through the integration of Victorian design ingredients, the program “A Visual Feast Begins” clearly showcases the design concept of BenQ Joybook S42.

– With special lighting effects and appropriate music, the artist turns to face the audience and demonstrates a pose to unveil the work. Meanwhile, the projection screen will start playing the Joybook S42 opening flash. Then, the artist says “With BenQ Joybook S42, you can truly enjoy a visual feast!”

S42 opeing flash

Artist’s costume example

S42 opening flash

BenQ Confidential (2008/08/21) 2008, BenQ Corporation

• Stage Backdrop

Event Decoration

Screen for projection

BenQ Confidential (2008/08/21) 2008, BenQ Corporation

• Stage Backdrop Scenario

Event Decoration (cont’d)

BenQ Confidential (2008/08/21) 2008, BenQ Corporation

• Product DisplayJoybook S42

– The background is full of royal Victorian style elements, showcases the unique and classic design concept of Joybook S42.

Event Decoration (cont’d)

S42 design concept

BenQ Confidential (2008/08/21) 2008, BenQ Corporation

• Product StandJoybook S42

– Through the product stand, BenQ can clearly deliver the most critical features and technologies of Joybook S42 to the audience.

Event Decoration (cont’d)

Thank You!