sp920 product brief jennifer ps hsieh bqp marcom 2008, may jennifer ps hsieh bqp marcom 2008, may...

SP920 Product BriefSP920 Product Brief

Jennifer PS HsiehBQP Marcom2008, May

Jennifer PS HsiehBQP Marcom2008, May

For Internal Use Only

BenQ Confidential November2007, BenQ Corporation

• 各項資料皆有其時效性的限制，演講者暨明基集團所屬公司，對於所提供的資料不負任何明示或暗示的保證責任，也不負任何形式的賠償責任。

• The contents contained herein is time bound in nature; BENQ Corporation (and its affiliated companies) and the speaker do not make any express or/and implied warrant on the accuracy of the contents. Neither do indemnify any form of loss or damage occurred.

Strictly Strictly confidentialconfidential


Agenda

• Market Update

• Target Segment

• High Brightness Campaign

— Value Proposition and User Benefit

• SP920 Product Features

• Competitor Analysis

Market Update


Projector Resolution Trends

(DTC, 2008-Feb).

54% 63% 68% 67% 64% 60% 57%

35% 26% 15% 11% 9% 11% 12%

6% 6% 8% 8% 10% 11% 12%Based on 2008 DTC’s forcast, projectors with XGA will occupy around third quarter of the business projector market in 2008, and will remain strong until 2012.

0%

20%

40%

60%

80%

100%

2005 2006 2007 2008 2009 2010 2011 2012

Resolution B: SVGA C: XGA D: WXGA E: SXGA/SXGA+

69.5% 76.8

%76.6%

75.3%

73% 70.7%


Projector Brightness Trends

(DTC, 2008-Feb.)

38% 39% 40% 49% 50% 54% 54% 53%

20% 20% 21%

19% 17% 12% 12% 11%

21% 18% 18% 17% 16%25% 25% 26%

10% 9% 7% 6%7% 8% 10% 13%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

06-Q1 06-Q2 06-Q3 06-Q4 07-Q1 07-Q2 07-Q3 07-Q4

< 500 500 to 999 1000 to 1499 1500 to 1999 2000 to 2499

2500 to 2999 3000 to 3499 3500 to 3999 4000 to 4499 4500 to 4999

5000 to 5999 6000 to 6999 7000 to 9999 10000 to 14999 15000+

Brightness 06-Q1 06-Q2 06-Q3 06-Q4 Totals 07-Q1 07-Q2 07-Q3 07-Q4 Totals5000 to 5999 6957 7194 8295 9486 31932 7979 8936 10569 10766 38250 701826000 to 6999 2798 2495 2233 2742 10268 3040 3873 6430 8224 21567 31835

Year / Quarter2006 2007 Totals

The numbers of projectors with brightness above 6000 lmns doubled from 2006 to 2007

Double


Screen Size v.s. Brightness

0

5000

10000

15000

20000

25000

60 80 100 120 140 160 180 200 220 240 260 280 300Screen size (inches)

Brightn

ess (A

L)

Meetingroom(w/ light)

Meetingroom(w/olight)

Note: 1. Reference from (http://www.CarltonBale.com/ht/calculator)

2. Lamplight can’t illuminate projection screen directly.

Foot-lambert 70 40Environment Meeting room(w/ light) Meeting room(w/o light)Screen size Br. Br.

60 2000 50080 2500 898

100 3000 1404120 3500 2021140 4000 2751160 5000 3593180 6000 4547200 7500 5614220 9000 6793240 12000 8084260 16000 9488280 20000 11004300 24000 12632

5~15persons

15~40persons

40~100persons

above 100persons

http://www.carltonbale.com/ht/calculator

Target Segment

BenQ Confidential (March/2008) 2007, BenQ Corporation

SP920 Customer Mix

Segments %

Large Corporate 40%

Government & Education

(High/ Middle school)35%

Public 25%


Target Customer Profile Who buys installation projectors:

Big meeting room Large corporates Government units Education (high/middle school)

Why do they use projectors: Presentation/Speech Meeting/Seminar Multimedia lecture Public display

What do they care: High brightness High reliability Easy installation & maintenance & Operation

Where do they buy: OA/AV/SI dealers

High Brightness Campaign


High Brightness Campaign

High BrightnessQ1 Q2 Q3 Q4

SP870 (Jan.-B) 5,000 lmns

SP920(Jun.-E) 6,000 lmns Dual Lamp

20082008

SP831 (07-M) 4,000 lmns


High Brightness Campaign Value Proposition

BenQ’s SP series projector provides sufficient brightness to allow you to see the powerful prese

ntations with lights on !

SP831

4000 LMNS

SP870

5000 LMNS

SP920 6000 LMS Dual

Lamp Design

First Wave Second Wave


SP920 Value Proposition

The Brightest star in large venues

Features 6,000 ANSI Ultra- High brightness, Dual Lamp Control Design, and latest picture-enhancing technology, SP920 makes

your presentation shine even with lights on!!

Image Clarity Reliable DesignHumanity Features

–6,000 AL Ultra- High Brightness

–UNISHAPE

–Brilliant Color

–3D Color Management

–2,000 : 1 Contrast Ratio

– Dual Lamp Design–Auto Off–Security Password–Lamp Care

– Power On-Off Tone–Presentation Timer–Panel Key Lock–Quick Auto Search–12V Trigger–My Screen–Wall Color Correction–HDMI version 1.3–Crestron Compatible


User Benefit of Ultra- High Brightness Projectors

Interactivity is the key to successful

presentationsKeep the lights on! Interact

with your audience and enjoy the participation

BenQ High Brightness Projectors

Other Brands

Note-taking is made easy

Taking note in the dark is not an easy thing to do. Keep the light on! Make sure all your

important messages are delivered and written down

There’s no more switching on or off

No one needs to get the light anymore! Now you can keep

your future meetings nice and bright and keep your finger off the light switch

SP920 Product Features


Benefit TreeSP920

Image Clarity Humanity Features Reliable Design

Dual Lamp-6000 lmns

UNISHAPETM

BrilliantColorTM

3D Color Management

2000:1 Contrast Ratio

Power On/Off Tone

Presentation Timer

Panel Key Lock

Quick Auto Search

12V Trigger

MyScreen

Dual Lamp Design

Auto Off

Security Password

Lamp Care

Wall Color Correction


370 mm

290 mm

Lens

Lamp

Rod

M/B

SP920 StructureSP920 StructureSP920 StructureSP920 StructureBenQBenQ


Dual Lamp StructureDual Lamp StructureDual Lamp StructureDual Lamp StructureBenQBenQ

BenQ Unique Lamp Structure One of the lamp has light input directly into the rod, the output is higher.

Direct light

input

Other Dual Lamp Structure Two lamps are both using reflect method, the output is lower then SP920.


BenQ- Unique dual lamp design

Other brand

Panel Lamp Q'ty Lamp lumens(typ.) Output lumens(spec.) OPT efficiency BenQ/othersBenQSP920

DMD 280W 2 25500 6000 23.5% 0

PanasonicPT-D5700U

DMD 300W 2 30000 6000 20.0% -17.6%

Digital ProjectiondVision 30XG

DMD 300W 2 30000 5500 18.3% -28.3%

Optical Efficiency Comparison

-By unique design, SP920’s OTP efficiency is higher then other dual lamp projectors.

Dual Lamp StructureDual Lamp StructureDual Lamp StructureDual Lamp StructureBenQBenQ


BenQBenQ Dual lampDual lampDual lampDual lamp

<Large sized rooms>

6000 AL with dual lamps

<Normal sized rooms>

3000AL with single lamps

Lamp mode

Setting User BenefitSuitable

Environment

Dual-Brightest

Dual lamp @ Normal modeBr: 6000 ALLamp life: 2000 hrs

- Delivering super-bright and clear image- Suitable for high-ambient-light environments- Allowing continous and non-stop operation under critical situations

Large, well lit meeting room or auditoriums

Dual-Reliable

Dual lamp @ Eco modeBr: 4800 ALLamp life: 3000 hrs

- Extending lamp life time- Allowing continous and non-stop operation under critical situations

Mid-large boardrooms

Single-Alternative

Single lamp @ Normal modeBr: 3000 ALLamp life: 4000 hrs

- Extending the total operation time- Reducing lamp replacement frequency.

Normal sized rooms

Note: The lamp brightness may vary within the lamp manufacture's specification.


Boost mid-tones by 50%

BrilliantColorBrilliantColorTMTMBrilliantColorBrilliantColorTMTM

Regular 4 Segments CW(RBGW)

Golden Ratio 6 Segments CW (RBGYCW)

Not-So-Saturate & Greenish Color

More Vivid & Natural Color

BrilliantColorTM is a new cutting-edge technology that enables higher brightness levels by boosting mid-tone colors, resulting in more vibrant, precisely rendered colors.

BenQBenQ


UNISHAPETM improves picture performance by Variable Ballast Waveforms

UNISHAPEUNISHAPETMTMUNISHAPEUNISHAPETMTM

Without UNISHAPETM With UNISHAPETM

BenQBenQ



SP920 Waveform v.s. Picture mode (Data source)Dynamic mode

Presentation mode

sRGB & Cinema mode

<<Boost W+Y 30%>>-T1(native)-Business Presentation-Bright Room-Maximum light output

<<Boost B 34%>>-T2(7500)-Business Presentation-Bright Room-Optimal light output-True Color with NB

<<Boost R 33%>>sRGB-T3(6500)-Play DSC / Auto CAD-Anywhere-Standard Color sRGBCinema-T4(5500)Watch movie-Dark room-Great Color saturation

BenQBenQ



SP920 Waveform v.s. Picture mode (Video source)Dynamic mode

Standard mode

Cinema mode

<<Boost B 34%>>-T1(native)-Play video games-Anywhere-Optimal light output

<<Boost B 34%>>-T2(7500)-Watching colorful movie-Home theater Room-Perfect for DVD-alike movie

<<Boost R 33%>>-T(6500)-Seeing dark movie-Home theater room-Best Color saturation

BenQBenQ


Wall Color Correction Wall Color Correction TechnologyTechnology

Wall Color Correction Wall Color Correction TechnologyTechnology

Have fun with consistent color in various environment light yellow: 2174 pink: 2138 light green: 2206 blue: 2210 / / /

BenQBenQ


3D Color Management3D Color Management3D Color Management3D Color Management

Original picture

ALL Saturation

Red Saturation

BenQBenQ


Always show out your unique style!

Capture company logo or favorite picture as splash screen and lock it!

Splash Screen LockSplash Screen LockSplash Screen LockSplash Screen LockBenQBenQ


Still waste your time on searching source?

Just turn on Quick Auto Search and plug in cablethen get image in 2 seconds!

Quick Auto SearchQuick Auto SearchQuick Auto SearchQuick Auto SearchBenQBenQ


– Remind you projector status!

1. Power on ring tone: Projector has been activated.2. Power off ring tone: Finish cooling, unplug and go!

How to enable or disable the Power On/Off Ring Tone?

Power On/Off Ring TonePower On/Off Ring Tone Power On/Off Ring TonePower On/Off Ring Tone BenQBenQ


Supply power for versatile equipmentsEasily enlarge connectivity!

12V trigger12V trigger12V trigger12V trigger

Electric Screen

BenQBenQ


A thoughtful tool for presenters!

Presentation TimerPresentation TimerPresentation TimerPresentation Timer

Set up Timer

Easy to set up:

Show “Timer is ON” Final count downShow “Timer is OFF” when it’s over

BenQBenQ


Press it for 5 seconds

– Prevent the unnecessarily touch!

Oops! Someone touchedthe keypad!

Use remote control to unlock panel key!

Focus on presentation, no worries on projector!

or The panel keys are

now unlocked!

The panel keys are now locked!From keypad: press ▼ for 5sec

From Remote: press right key for 5 seconds or “MENU” to release from

OSD

Panel Key Lock Panel Key Lock Panel Key Lock Panel Key Lock BenQBenQ


Easy on screen help for users! No need to check user’s manual

Built in FAQ in OSDBuilt in FAQ in OSDBuilt in FAQ in OSDBuilt in FAQ in OSDBenQBenQ


<Integrated Partner Program>• Main Players have Joined: 3M, Epson, Sanyo, Sony, Optoma, Sharp, NEC, Panason

ic, Hitachi, InFocus, Runco…

Crestron CompatibleCrestron CompatibleCrestron CompatibleCrestron CompatibleBenQBenQ


Basic video input- Composite- S-videoD-sub output

D-sub input- Analog RGB- Component

Rear IR sensor

DVI-D input(Support HDCP)

Audio input

12V trigger

USB(mini B type)- For page up/down

RS-232

Wire remote

Component inY Pb/Cb Pr/Cr

HDMI(v1.3)

Multi-function ConnectorsMulti-function ConnectorsMulti-function ConnectorsMulti-function ConnectorsBenQBenQ


11 picture modes

Image capture for Start-up-screen

Major function hot keys -Enter: confirm Menu/ Exit: access the OSD and return from OSDArrow key: Hot keys for keystone, FAQ and Panel key losck/ arrow keysAuto: auto adjustmentSource: source detectionBlank: hide imageDigital zoom hot key

Page up/down hot key

Laser pointer

Hot keys for Brightness and Contrast adjustment

Presentation timer setup hot key

Power key

Full Function Remote ControlFull Function Remote ControlFull Function Remote ControlFull Function Remote ControlBenQBenQ


Making the remote a wired controlThe remote control is equipped with a jack on the top allowing connection to the projector with a 2.5 mini jack cable available in the market (not a standard accessary). This feature helps you easily locate the remote control when needed as it is connected to the projector and within the distance no greater than the cable’s length.

Wired Remote ControlWired Remote ControlWired Remote ControlWired Remote ControlBenQBenQ

Competitor Analysis


Photo

Brand BenQ Panasonic Digital Projection Canon Mitsubishi Christie EIKI Sanyo

Model SP920 PT-D5700U dVision 30XG LV-7585 XL5980LU LX55 LC-X71 PLC-XP57L

SP920 Competitor Comparison by Brightness

Brightness 6000 ANSI 6000 ANSI 5500 ANSI 6500 ANSI 5500 ANSI 5500 ANSI 5500 ANSI 5500 ANSI

Contrast 2000:1 2000:1 ** 1600:1 600:1 1000:1 1000:1 1000:1

Audible Noise 34.0 dB ** 35.0 dB 40.0 dB 35.0 dB 38.0 dB 42.0 dB **

Weight 11 Kg 13.9 kg 12.6 kg 13.0 kg 9.0 kg 7.9 kg 9.0 kg 7.9 kg

Size (cm)(HxWxD)

16.7 x 44.3 x 35.5 16.8 x 53.0 x 42.9 20.1 x 50.0 x 39.9 18.8 x 37.1 x 43.9 17.5 x 44.2 x 43.4 16.8 x 32.0 x 42.9 16.8 x 32.0 x 42.7 16.8 x 32.0 x 42.9

Digital Input HDMI DVI-D (HDCP) DVI-D (HDCP) DVI-D (HDCP) DVI-D (HDCP) DVI-D (HDCP) DVI-D (HDCP) DVI-D (HDCP)

Wired NA Yes Yes NA NA NA Yes NA

Throw Dist (m) 1.2 - 10 2.9 - 22.1 ** 1.4 - 14.7 ** ** 3.6 - 14.4 **

Image Size(cm)

31 - 300 60 - 600 ** 31 - 400 ** ** 77 - 400 **

Zoom Lens Manual, 1.15:1 Powered, 1.30:1 Powered Powered, 1.30:1 Powered Manual, 1.30:1 Manual, 1.30:1 Manual, 1.30:1

Lens Focus Manual Powered Powered Powered Powered Powered Powered Powered

Lens Shift NA Horiz + Vert Horiz + Vert Horiz + Vert Horiz + Vert Vertical Vertical Vertical

DigitalKeystone

Vertical Vertical ** Horiz + Vert Vertical ** Horiz + Vert Horiz + Vert

Lens Options NA Yes Yes Yes Yes Yes Yes Yes

Lamp Type 280W 300W UHM 300W UHP 300W NSH 270W SHP 300W UHP 318W UHP 318W UHP

Lamp Life 3000 hours ** 2000 hours 2000 hours 1500 hours 1500 hours 1500 hours **

Lamp Quantity 2 2 2 1 1 1 1 1

Display Type 0.7" DLP(1) 0.7" DLP(1) 0.7" DLP(1) 1.3" 3LCD 1.3" 3LCD 1.3" 3LCD 1.3" 3LCD 1.3" 3LCD

Max. Power 805W 770W 900W 490W 380W 480W 480W 480W

1st Shipment Jun-08 Aug-07 Mar-06 Nov-07 May-06 Jun-06 Jun-06 Jun-06

sp920 product brief jennifer ps hsieh bqp marcom 2008, may jennifer ps hsieh bqp marcom 2008, may...

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