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IMPROVING SEO THROUGHSOCIAL MEDIA Tim Grice Head of Search
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Social Media + Link Building
• Social signals are being counted as a ranking factor
• Impact still very low in comparison to links• Combining social into your SEO activity is
difficult- Hard to target commercial pages- No certainty in terms of links- Difficult to acquire anchor text
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SEOmoz
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The Issues• Average piece of content was around 100
links• Anchor text was diverse but not targeted• Great for building domain authority but very
difficult to justify
“Hey, we have no rankings but have a domain authority of 65!”
• We need to find a way of combing signals
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Maximising Impact
Social/Content Idea
Source Authority Publisher
Agree on Unique
Content
Create Viral Content
Content Published with
Link
Push Story to Sourced Blogs
SyndicationSubmit to social sites
Monitor Alerts for Link
Opportunities
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Key Points• Are users realistically going to share content
on your site? If not, reach out to an authority publisher.
• Seek feedback on ideas before launch• Try to use commercial keywords in your title• Prime 10 – 15 bloggers before go live and
provide them with a unique piece of content to publish
• Develop relationships with people on Twitter, Facebook, Digg & Reddit etc….
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Link ability vs. Share ability
Share Ability Link Ability
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What Works?
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Use Internal Data
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Send To Your Writers
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Tweets as Links?
• Giveaways and competitions
• 1872 tweets• 10th most shared page
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Infographics
• 66 links • 119 Tweets• 115 Facebook likes
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Search Plus Your World
• Sharing is important for long term visibility and organic traffic
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SEO + Social
• Increase organic traffic through sharing• Increase rankings through creation of
effective social signals
• Increase followers and shares using competitions, infographics and surveys
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Social + Commercial
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3,500 new Twitter followers
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Competwition.com
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Twitition.com
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Tools
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More than rankings…
• Organic traffic through shared referrals and brand
• Increase in followers / reach• Relationship development which can be used
for future campaigns• Increase in referral traffic and brand
awareness
SEO is about driving traffic that converts and developing relationships that can leverage
campaigns.
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Questions?
• www.seowizz.net• www.blogstorm.co.uk• www.branded3.com
• twitter.com/tim_grice• [email protected]