Download - In what ways does my print advert use
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Jamie Osborne
In what ways does my Print Advert use, challenge and conform conventions of real
media products?
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One main focal image, we challenged conventions here as we decided to heavily edit the image to get the desired effect, as apposed to regular channel 4 print ads which feature minimal editing.
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Plain white image was used in order to keep the print ad easy to see, Channel 4 do not normally use a plain white background.
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Banners we used for the title, tag line and scheduling information, as is the case for all channel 4 ads.
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This text is the closest we could find to what is the tradition channel 4 font, used on their print ads regularly.
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We opted to keep the scheduling information prominent in order to make it a focal point.
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Channel 4 print ads always feature the channel 4 logo on the right hand side of the ad so we made sure we did this.
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Banner showing the tag line of the documentary to anchor meaning to the message of the documentary.