Jamie Osborne

In what ways does my Print Advert use, challenge and conform conventions of real

media products?

One main focal image, we challenged conventions here as we decided to heavily edit the image to get the desired effect, as apposed to regular channel 4 print ads which feature minimal editing.

Plain white image was used in order to keep the print ad easy to see, Channel 4 do not normally use a plain white background.

Banners we used for the title, tag line and scheduling information, as is the case for all channel 4 ads.

This text is the closest we could find to what is the tradition channel 4 font, used on their print ads regularly.

We opted to keep the scheduling information prominent in order to make it a focal point.

Channel 4 print ads always feature the channel 4 logo on the right hand side of the ad so we made sure we did this.

Banner showing the tag line of the documentary to anchor meaning to the message of the documentary.