Download - Increase Links To Your Website
![Page 2: Increase Links To Your Website](https://reader033.vdocument.in/reader033/viewer/2022060108/554cee96b4c905a5138b4926/html5/thumbnails/2.jpg)
shift in marketing
Pull
Push
![Page 3: Increase Links To Your Website](https://reader033.vdocument.in/reader033/viewer/2022060108/554cee96b4c905a5138b4926/html5/thumbnails/3.jpg)
how to get results
Website
SEO
Link strategy
Social Media
![Page 4: Increase Links To Your Website](https://reader033.vdocument.in/reader033/viewer/2022060108/554cee96b4c905a5138b4926/html5/thumbnails/4.jpg)
Paid
PaidOrganic
![Page 5: Increase Links To Your Website](https://reader033.vdocument.in/reader033/viewer/2022060108/554cee96b4c905a5138b4926/html5/thumbnails/5.jpg)
2009 Search Engine Market Share
Google Yahoo! Bing Ask
73% 15% 9% 3%
Source: seoconsultants.com
![Page 6: Increase Links To Your Website](https://reader033.vdocument.in/reader033/viewer/2022060108/554cee96b4c905a5138b4926/html5/thumbnails/6.jpg)
(some) components of Google Ranking
1. What is this page about?Keywords– url– title & meta tags– headings, font emphasis– content
2. How important is this page? Links– in-bound links– anchor text– authority/trust of domain– traffic
~TWO-THIRDSApprox. “weight” of link popularity to Google search algo
Multiple sources
![Page 7: Increase Links To Your Website](https://reader033.vdocument.in/reader033/viewer/2022060108/554cee96b4c905a5138b4926/html5/thumbnails/7.jpg)
Link Building
![Page 8: Increase Links To Your Website](https://reader033.vdocument.in/reader033/viewer/2022060108/554cee96b4c905a5138b4926/html5/thumbnails/8.jpg)
not just any links
• Links from trusted domains• Links from popular sites• Links from authorities in your topic
Note: Avoid schemes promising thousands of links. Now, it’s trusted links that count.
![Page 9: Increase Links To Your Website](https://reader033.vdocument.in/reader033/viewer/2022060108/554cee96b4c905a5138b4926/html5/thumbnails/9.jpg)
where to get them
• Blogs (your blog, other blogs, twitter, technorati.com)
• Article directories (ezinearticles, bestmanagementarticles, isnare, goarticles)
• PR (industry news sites, local sites)
• High trust directories (google, yahoo etc, retail directories, yellow pages listings, industry directories)
• Event sites (depends on your business)
• Associations, partners, affiliations (Chamber, synergistic businesses)
• Coupon sites• Social media
![Page 10: Increase Links To Your Website](https://reader033.vdocument.in/reader033/viewer/2022060108/554cee96b4c905a5138b4926/html5/thumbnails/10.jpg)
![Page 11: Increase Links To Your Website](https://reader033.vdocument.in/reader033/viewer/2022060108/554cee96b4c905a5138b4926/html5/thumbnails/11.jpg)
how to get them: publish
• Unique, valuable content (tips, lists, expert info, articles, white papers, slides)
• Freebies (icons, white papers, videos…)• Software, tools, widgets, themes, embeddable
content, quizzes• Books and ebooks• Reviews (amazon)• Comments• Leverage social media services– Photos, presentations, videos, podcasts, PR…
![Page 12: Increase Links To Your Website](https://reader033.vdocument.in/reader033/viewer/2022060108/554cee96b4c905a5138b4926/html5/thumbnails/12.jpg)
![Page 13: Increase Links To Your Website](https://reader033.vdocument.in/reader033/viewer/2022060108/554cee96b4c905a5138b4926/html5/thumbnails/13.jpg)
measure along the way
Traffic Rank: Alexa.com
Page Rank: Google toolbar, PRChecker.info
Site traffic stats: Google Analytics, your hosting company
Inbound Links: siteexplorer.search.yahoo.com
“PageRank reflects our view of the importance of web pages by
considering more than 500 million variables and 2 billion terms” - Google
![Page 14: Increase Links To Your Website](https://reader033.vdocument.in/reader033/viewer/2022060108/554cee96b4c905a5138b4926/html5/thumbnails/14.jpg)
![Page 15: Increase Links To Your Website](https://reader033.vdocument.in/reader033/viewer/2022060108/554cee96b4c905a5138b4926/html5/thumbnails/15.jpg)
tools
Keyword research:google.com/sktool/ https://adwords.google.com/select/KeywordToolExternal http://labs.wordtracker.com/keyword-questions
SEO:Google.com/webmasters/sitemaps/siteoverviewGoogle.com/analytics/homealexa.com/siteinfoSiteexplorer.search.yahoo.com
Blogs:Seomoz.org/beginners.phpGoogleblog.blogspot.comMattcutts.com/blogSeomoz.org/blog.php
Reading:Search Engine Optimization for Dummies
![Page 16: Increase Links To Your Website](https://reader033.vdocument.in/reader033/viewer/2022060108/554cee96b4c905a5138b4926/html5/thumbnails/16.jpg)
how to get results
Website
SEO
Link strategy
Social Media
![Page 17: Increase Links To Your Website](https://reader033.vdocument.in/reader033/viewer/2022060108/554cee96b4c905a5138b4926/html5/thumbnails/17.jpg)
leverage what you have
Yourwebsite
Press releases
Slides
Images
Blog
Video
Articles
![Page 18: Increase Links To Your Website](https://reader033.vdocument.in/reader033/viewer/2022060108/554cee96b4c905a5138b4926/html5/thumbnails/18.jpg)
post content on the Web
Yourwebsite
Press releases
Slides
ImagesBlog
Video
Articles