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Boost Your Business Profits
With Customer Feedback Surveys
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Satisfied customers are the key to staying in business for the long haul.
ONE BIG QUESTION:
Why do you want feedback from your customers?
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Examples of why it is important to conduct customer surveys…
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Choosing Your Audience
• Show you are interested in your customers
• Increase sales and profits
• Improve customer service & relations
• Customer retention
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• Gain competitive edge to business
• Improve customer complain procedures
• Target areas of growth or development
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When & How Often?
• Always been on the lookout for good opportunities to get your customers’ opinions
• Don’t ask customers for feedback too often.
•Continuous feedback requests creates risk of causing “survey fatigue”.
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• Service: ask for feedback 24 hours after interaction with your company.
• Product: ask for feedback 3-5 days after initial purchase
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Perceived Benefit
• Let respondents know what you’ve learned and what actions you’ll be taking.
• Their feedback will result in real improvements in service, customer satisfaction and products standards
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Survey Incentive
• Not necessarily needed when it comes to customer feedback.
• Respondents are less likely to provide negative feedback when incentive offered.
• Allow room for customers to give negative feedback - more useful for improvments.
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Distribution Ideas
• Send your survey via email or e-newsletter.
• Request feedback at end of online order confirmation.
• Add survey to your website.
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• Include your survey link on physical receipts.
• Social Media (Twitter, Facebook, Linkedin, Pinterest etc)
• Pay Per Click (PPC) or banner advertising on website
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Create Your Survey Today!
www.obsurvey.com
Making it easy for you to create surveys is our top priority