Download - Independent Hotel Show 2015 Sales Brochure
@INDHOTELSHOW
WELCOME
As a supporter of the independent hotel industry, I am delighted to present you with our 2015 exhibitor prospectus. Detailing the range of opportunities and benefits available to you should you choose to be involved, this brochure should enable you to make a decision as to whether the Independent Hotel Show is the right platform for your business this year.
Industry optimism is widespread “With an improving economy and overseas tourism forecast to keep growing… there remain opportunities for new build, renovation, rebranding and operational enhancement”1. The Institute of Hospitality’s Hospitality Digest 2014, details continued expansion with “total investment topping £13bn in the past decade”2 and “with 9,300 more rooms planned for 2014 and 2015 in London and over 14,700 rooms elsewhere in the UK,”2 the business opportunities are huge.
Quality brands from across the hotel supply chain will enjoy a two day business and networking event with numerous opportunities to engage with pro-active, forward thinking hoteliers responsible for the on-going operation and generation of this
hotel sector. A testament to the success of the show for our wide-ranging exhibitors, is that a hugely positive 60% of stand space is already booked for this year, with a number of industry categories now full. The Independent Hotel Show is a proven platform for exhibitors to do business, sell & promote their brand, network and share ideas in a relaxed and thoughtfully designed environment.
Guests in attendance are the highest quality owners/operators – key decision makers with direct purchasing authority and hands on experience of what it takes to run successful and profitable establishments within the hospitality & accommodation industry including: hotels, serviced apartments, private members clubs, pubs & restaurants with rooms, B&Bs and guesthouses.
We look forward to welcoming many of you to the 2015 Independent Hotel Show lineup.
Luke PerryEvent DirectorINDEPENDENT HOTEL SHOW
1: PwC - Hotels forecast 2014 and 2015 Spotlight on London.2: HotelIndustry.co.uk magazine - UK hotel investment tops £13bn with 24,000 more rooms planned to end-2015.
3
TO THE 2015 INDEPENDENT HOTEL SHOW, THE DEFINITIVE BUSINESS EVENT FOR THE LUXURY, BOUTIQUE & INDEPENDENT HOTEL SECTOR
2014: A DEFINING YEAR
QUALITY EXHIBITORS
Over 250 diverse and brilliant suppliers exhibited and sponsored, raising brand awareness and showcasing cutting edge products and services available to the modern day hotelier.
THE HUB
The Hub, designed by Nina&Co in collaboration with Anya Fennet, was designed with inspiration, networking and style in mind. The result, based on that ‘light-bulb moment’, was an innovative bar and work space – the perfect place to meet, talk and share ideas with industry peers – and pick up that much needed cup of coffee!
BUSINESS SESSIONS
Free to-attend educational business sessions were a key attraction, with 20 thoughtfully curated seminars offering a wide range of knowledge, presented by inspiring hoteliers and industry thought leaders in varying formats – panel discussions, heated debates and quick fire Q&As.
VIP AND PRESS LOUNGE
The Hansgrohe VIP & Press Lounge offered a private area at the heart of the show where VIP guests could talk business, relax and network with peers. The sponsor for the area had an unrivalled opportunity to entertain high quality guests and build that ‘little black book’ of contacts as all guests were scanned into the area.
4
2014 saw the third edition of the Independent Hotel Show attended by a record number of hoteliers. Driven by cutting edge exhibitors, educational business sessions and multiple opportunities to network with leading industry thinkers, the show engaged with, and delivered, an audience of independently minded hoteliers, connecting them with the best suppliers in the business.
5
BREAKFAST BRIEFING
Over 100 4* and 5* hoteliers attended a controversial breakfast seminar on the second morning of the show for ‘An Audience with AA Gill’. Challenging the industry and exploring what luxury & service mean to the modern consumer, Gill started the day with a thought-provoking and contentious debate.
AWARDS
The Independent Hotel Show Awards have celebrated the most pioneering, exciting hoteliers of our time for the last three years. 2014 did not disappoint, recognising Tim & Kit Kemp and The Pig on the Beach as the winners whilst bringing together the great and good of the industry for a well deserved glass of champagne.
THE BUSINESS CLINIC
Coordinated by the team at the Buell Group, leading advisors to businesses in the hospitality & leisure industries, the Business Clinic provided a free one-stop resource for hoteliers seeking business support and expertise.
Peter York and AA Gill in the Breakfast Briefing
2014 Awards winners Kit & Tim Kemp (Hamyard), Robin Hutson (The Pig on the Beach) with Tim Etchells of SME London
6
“It’s a fantastic show and great for sourcing all kinds of things from toiletries and linens to room keys, to bathrooms,
paired with inspirational talks by the market leaders and a great place to meet other hoteliers to share all the worries and joys
of being in the business!”
Georgina Pearman, OwnerThe Lucky Onion Group
The Pig on the Beach
8
WHO CHECKED IN
5,422TOTAL
VISITORS
265TOTAL
EXHIBITORS 65%OF VISITORS PLACED NEW
ORDERS
86%OF VISITORS
WILL BE RETURNING
IN 2015
71%OF VISITORS HAD DIRECT
PURCHASING AUTHORITY
TRAVELLED FROM FAR & WIDE
QUIRKY CHARACTERS TO THE BIG & BOLD
HOTEL STATUS
PROPERTYTYPE
Own or run a hotel, guesthouse, B&B, pub or restaurant with rooms
Less than 5 rooms
Independent
Opening a new hotel
Supplier to or supporter of the industry
14%
6 - 25 rooms
26 – 50 rooms
50+ rooms
Group Owned Unit
Group Head Office
Other
London
South East
South West
Midlands
North
Overseas
41%
30%
19%
10%
14% 65%
21%
77%
8%
8%7%
5%11%
7%
11%
32%
34%
“The Independent Hotel Show was fantastic for TurnPost. The organisers were so helpful, the environment fantastic and the customers visiting our stand were precisely the people we wanted
to meet. Next year’s exhibition can’t arrive soon enough!”
Tom RhodesTurnPost
9
THE DISCERNING GUEST
GUEST LOYALTY86% OF GUESTS WILL BE RETURNING IN 2015
2014 PARTNERS AND SPONSORS
2014INDUSTRYPARTNERS
2014 VIP AND PRESS LOUNGE SPONSOR
H SPAHospitality Finance, Revenue and IT Professionals
2014 MEDIAPARTNERS
2014OFFICIAL MEDIA PARTNER
2014 INNOVATION STAGE SPONSOR
2014 TITLE SPONSOR
2014 BUSINESS SUPPORT CLINIC PARTNER
2014 OFFICIAL DIGITAL PARTNER
CLIVEDEN HOUSE HOTEL
GOODWOOD HOTEL
THE CRAB & LOBSTER
MILLENNIUM & COPTHORNE
AMPERSAND HOTEL
THE GREAT NORTHERN HOTEL
AMBERLEY CASTLE HOUSE HOTEL
BLAKES HOTEL
THE GLENEAGLES HOTEL
ACE HOTEL LONDON
MALMAISON & HOTEL DU VIN
ARMATHWAITE HALL HOTEL LTD
BARNSLEY HOUSE
CALCOT MANOR
CHEWTON GLEN HOTEL & SPA
CORBIN & KING
DE VERE HOTELS & VILLAGE
THE PIG ON THE BEACH
URBAN RESORTS
EDEN HOTEL COLLECTION
CAEMORGAN MANSION
FEATHERS HOTEL GROUP
CAMPBELL GRAY HOTELS LTD
FOX & HOUNDS COUNTRY
THE CAPITAL
HOTELGRAND HOTEL BRIGHTON
ARMATHWAITE HALL HOTEL LTD
FIRMDALE HOTELS
PENTLAND GOLF & LEISURE LTD
MILLENNIUM & COPTHORNE
HOTEL AT CHELSEA FC
PENMAENUCHAF HALL HOTEL
HOUNDGATE TOWNHOUSE
PENTLAND GOLF & LEISURE LTD
ROOKERY MANOR HOTEL & SPA
THE ARTS CLUB
CHELSEA GUEST HOUSE
DRAKES HOTEL
THE LIMES COUNTRY LODGE
HOUNDGATE TOWNHOUSE
NORTHCOTE
THE STAR & EAGLE HOTEL
ELLERMAN HOTELS
TREETOPS COTTAGES & SPA
LUCKY ONION
A SELECTION OF LAST YEARS ATTENDEES
10
“For me, this year’s show was the best yet, with a brilliant selection of brands in attendance, a scintillating line-up of speakers and, of course,
independent hoteliers coming together under one roof to share ideas and insights. I’ll definitely be
back in 2015.”
James Lohan, Founder & CEOMr & Mrs Smith
No 131
We welcome representation from across the hotel supply chain. Supplier categories include but are not limited to:
12
JOIN US
HOUSEKEEPING & HOTEL PRODUCTS
BEDS & BEDDING
BUSINESS, LEGAL & FINANCE
MARKETING & BRAND AWARENESS
HOTEL SUPPORTSERVICES
SPA, HEALTH & WELLNESS
TECHNOLOGY
AUDIO &ENTERTAINMENT
DESIGN & DECOR
Stand type Inclusion Rate per sqm Space Floor space £395 +VATonly only Shell Carpet & £410 +VATscheme shell stand 13
WHY EXHIBIT
Exhibiting at the Independent Hotel Show provides the opportunity for face-to-face contact with thousands of hoteliers from across UK, all of whom are actively looking to develop new supplier relationships to
enhance their hotel offering. Join us to raise brand awareness and showcase your product portfolio and services at the UK’s only business event dedicated to this lucrative and fast-developing sector of the UK’s hotel industry.
MARKETINGSTAND COSTS
To guarantee the highest quality audience, we deliver a multi-channelled marketing campaign working closely with the leading industry publications, trade groups and associations. This is supported by a direct marketing campaign to our database of 30,000+ UK hoteliers.
For more information contact a member of the team. Details can be found on page 18. @indhotelshow facebook.com/independenthotelshow
SPONSORSHIP
14
A limited number of highly visible and cost effective sponsorship opportunities are available. Opportunities include, but are not limited to:
THE HUB
The central networking Hub - A transitional space; cafe to bar - the most physically exposed show feature open to all visiting hoteliers.
THE VIP LOUNGE
VIP hoteliers are invited to use this area of the show. The VIP sponsor has exclusive opportunities to engage with the most high in-demand show visitors.
BREAKFAST BRIEFING: AN AUDIENCE WITH…
Attended by 100 personally invited key hoteliers, the breakfast is an intimate opportunity to align your brand and network with the most dedicated, engaged hoteliers in the industry.
THE OFFICIAL CHAMPAGNE PARTNER
A champagne house will become the Official Champagne Partner to the show with exclusive branding opportunities and tasting rights - including the physical bar from which your champagne will be sold exclusively.
The Business Theatre
The Hub
THE INDEPENDENT HOTEL SHOW AWARDS
An opportunity for brand alignment with the celebratory element of the event – attended by 500 VIP hotelier guests.
THE INNOVATION STAGE
The area in which we host the other half of our business programme of seminars – a major visitor attraction.
THE BUSINESS THEATRE The area in which we host the major part of our business programme of seminars – available as part of the Title Sponsor package.
THE INDEPENDENT THINK TANK
This Press Centre and Business Suite will play host to four intimate break-out sessions – business focussed and designed to answer those burning hotelier questions, providing take home advice and the opportunity for detailed discussion.
THE PLANNING BREAKFAST & THE WORKING LUNCH
Two steering committee meetings attended by 10-15 high profile hoteliers and industry thought leaders provides a highly valuable opportunity to meet with influential industry players, and to be involved in the planning stages of the show.
15
The Independent Hotel Show Awards Breakfast Briefing: An Audience With
16
“Once again the Independent Hotel Show filled two days with content that’s right up to date
for those who own or run hotel businesses, and the exhibitors represent the best in their fields.
There’s no other event quite like it.”
Peter Hancock, Chief ExecutivePride of Britain Hotels
Barnsley House
18
THE TEAM
ABOUT THE ORGANISERS
Miranda MartinEvent Manager020 7886 3089
Anisha PatelSenior Sales Executive
020 7886 [email protected]
Luke PerryEvent Director020 7886 3065
The Independent Hotel Show is organised by SME London Ltd in partnership with Fresh Montgomery Ltd.
www.smelondon.co.ukwww.freshmontgomery.co.uk
@INDHOTELSHOWImages provided by Jake Eastham, and James Bedford
INDEPENDENT HOTEL SHOW9 Manchester Square | London | W1U 3PL
+44 (0)207 886 [email protected]