Country Culture Spotlight by SMILeY
INDIA
2B2024 Lorungroj, Rojanee 2B2025 Marito, Sinta 2B2049 Yamamoto, Tsuyoshi 2B3208 Subramanian, Naveendradass 2B3307 Isaji, Takehiro
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1. Introduction
2. India’s Identities
3. Cultural Dimension
4. Culture in brief
5. Doing business in India
6. Case: cultural adaptation
7. Learning points
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Agenda
INTRODUCTION & IDENTITIES INDIA’S
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Introduction 29 states, 5 union territories
Capital: New Delhi
Main cities: Mumbai, Delhi, Bangalore, Chennai, Kolkata.
Population : 1.3 billion
(±10x of Japan’s population)
Area : 3.28 million sqkm
(±9x of Japan’s area)
Currency : Indian rupee
1 Rupee=1.63Yen
Generally there are 4 seasons:
Winter (Jan-Feb); Summer (Mar-May)
Rainy (Jun-Sept); Post-rainy (Oct-Dec)
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Language (भाषा)
±325 ethnic languages - 1,652 dialects - 18 official languages
Hindi (NOT Indian!) is the most spoken language and primary tongue of 41% of Indian population.
English is the most important languages for educational, national, political and commercial communication.
Largest English speaking population in the world(>300 million).
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Language (भाषा)
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The language which express "yesterday" and "tomorrow" in Hindi is “kal”
“day before yesterday” and “day after tomorrow” in Hindi is “parson”
Religion
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Religion
Influence by Islamic. a caste system are denied. No hair cut and nor a mustache cut Head is covered with a turban into the tied long hair.
Sikh
हिन्द ूधर्म (Hindu)
Most of Indians are vegetarian In Hinduism, river worship is importance, when they have a ceremony. Cattle are one of the important animals
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Caste (In terms of Marriage )
When you marry Indian lady/man, you need to consider “caste system”
Indian must marry with a person who is same level of caste (especially in arranged marriages)
Parents decide the marriage partner Some of them prohibits free love Surname is the symbol of caste and
status
In government job s and colleges, there is reservation system. The percentages for intake are set for categories: General, Schedule Castes, Schedule Tribes, Other Backward Castes.
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Caste (In terms of Marriage )
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Food
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Food
North India
South India
Variety of curry with meat Mild taste Main food is Loti After meal: drink sweet chai
Variety of spice for cooking Very spicy taste Main food is Rice After meal: drink coffee
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CULTURAL DIMENSIONS INDIA’S
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Large Power Distance Moderate Collectivism Little Masculinity Weak Uncertainty Avoidance Middle-time Oriented
Source: http://geert-hofstede.com/india.html (accessed on Jan 27, 2014)
Hofstede’s Cultural Dimensions
77
48
56 40
61
PDI
IDV
MASUAI
LTO
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Hofstede’s Cultural Dimensions
0
20
40
60
80
100
120
140
PDI IDV MAS UAI LTO
India Japan China USA
Comparison of 4 Countries
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Time Orientation (Trompenaars’ dimension)
Source: Riding the waves of culture : understanding diversity in global business Trompenaars, Alfons (1998)
India: Focus on Present the most, Past next, and Future Gradual connection between each other
India
Japan USA
China
CULTURE IN BRIEF INDIA’S
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Culture
Dining
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Hierarchical
Entering House
Indians love Bargaining and haggling. Sometimes prices reduces more than 40% between initial offers and final agreement.
Culture
Symbol of wisdom, prosperity and good fortune.
Bargaining in India
Souvenirs: Elephant Statues
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Non-verbal Communication
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Greetings
Eye Contact
When doing business in India, meeting etiquette requires a handshake. However, Indians themselves use the namaste.
Indians tend to make less eye contact than Westerns. Less eyes contact does not mean that Indians are not honest or less confident, it just the way of their culture.
Non-verbal Communication
Shaking head
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Saying Hello
Moving head sideways in some cultures denotes a negative response while in India it carries a positive connotation of understanding.
The Western side-to-side hand wave for “Hello” is sometimes interpreted by Indians as “no” or “go away.”
Non-verbal Communication: Don’t
Gesture
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Touching Head Shake hand with woman
Formal Dress
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Do you know the meaning?
Bindi
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Turban
WHY DO BUSINESS IN INDIA?
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1. India’s GDP is growing like never before
Source: www.innovation.gov.au
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World share of GDP (2011)
Source: http://www.budget.gov.au
ASEAN-5 : Indonesia, Malaysia, The Philippines, Thailand and Vietnam. 28 SMILeY ---- INDIA's Culture Spotlight
World GDP’s projections
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2. India’s Foreign Direct Investment (FDI) is increasing
3. India’s population keeps on growing
World population ranking in 2025
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DOING BUSINESS IN INDIA
Business Etiquettes
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Business Etiquette
Your best resource for India Entry business.gov.in
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Avoid the heat by scheduling meetings during October and March, if possible.
Avoid meetings near or on national holidays such as Independence Day or religious celebrations.
Meetings in India
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• Hindu festivals: Diwali, Holi, Dussehra
• Islam festivals: Fit, Barah Wafat, Corban
• Christian festival: Christmas, Easter
• Sikh festival: Lohri, Guru Nanak Jayanti
• Buddhist festival: Buddha Purnima
Traditional religious celebrations
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Diwali
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Business Practices
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Start the meetings with friendly small talk
Despite the gap in hierarchical system, an Indian boss and subordinates still have close relationship outside workplace.
Use intuition in doing business, not only statistics data.
Business Practices
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Business Practices
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Indian society has an aversion to saying "no” but "We'll see", "I will try" or "possibly" are more likely
Avoid sensitive topics (ex: Pakistan and Kashmir)
Business Practices
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Decision making in India’s business
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Decision making in India’s business
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Hierarchy system
Final decisions depend on the highest-ranking business executives
About time…
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Negotiation with Indians can be slow
If you expect something to take a week, it'll take a month
Expect to start and end your day late
Be prepared for the last minute changes
About time…
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MCDONALD’S CASE
Case
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How McDonald’s do business in India
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Learning Points
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Religion has big impact to India’s culture Before doing business, understanding local culture is crucial To be success in doing business adapt local culture in your business
Only in India…
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Thank you for your attention! 44 SMILeY ---- INDIA's Culture Spotlight
Dhanyawadh!