Download - Indoor LBS Navteq Focus On The Indoor
LBS DEVELOPER DAY: FOCUS ON INDOOR The Great Indoors
Tristian Lacroix IndoorLBS, LLC
October 27, 2011
FOCUS ON THE INDOOR
Mall Airport Subway
Convention Hall Garage Campus
Stadium Retail Store Casino
of consumer purchases are made at brick and mortar locations 95%
TIMELINE
IndoorLBS has been reporting since 2003. There are at least 100 companies today working in indoor location, maps, tracking, and navigation.
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1999..
# of companies
Consolidation needed?
THE BEGINNINGS - 1999
• Talented team (Ex-Autodesk Experts) • Technology ready? (no indoor position) • Devices not ready • Consumers not ready • Brands/Retailers not ready
VERTICALS FOR INDOOR
Ò Retail (big box retailers, malls) Ò Travel (airports, subways) Ò Security Ò Safety Ò Enterprise (asset tracking) Ò Universities Ò Entertainment (museums, casinos, arenas)
RETAIL Businesses Ò $500B retail commerce will be
conducted on mobile phones by 2015
Ò 70% of all brand / purchase decisions are made in-store (ABI, IDC Retail)
Ò Loss of business: É 83% of shoppers say they have trouble
finding things while shopping in store. É Over 20% of shoppers claim they leave a
store without buying everything on their list because of difficulty finding items
Ò 87% of retailers see value in using smartphones to drive traffic to the store compared with 65% last year (RSR Research)
(c) Indoor LBS
Consumers Ò Don’t want to wait 1+ business
days to receive an eCommerce purchase – they want the opportunity to experience it immediately, and buy it NOW.
Ò Increasingly looking to their mobiles for shopping: finding the store, product, deal, directions, price comparison, etc. É 79% of smartphone owners use
them to help with shopping É 73% of shoppers with smartphones
favor using them to handle simple tasks in stores (e.g., finding a product) compared with 15% who favor interaction with an employee
TRAVEL Ò Improve customer service
É Way-finding inside terminals (reduce stress) É Passengers can plan their time inside airport and get info
on gates, shops, restaurants and other services in a fun and interactive way
Ò Monetize the opportunity É Target layover passengers with offers to buy products or
services
SECURITY
Ò Airport security Ò Federal, state, and local law enforcement Ò Parolee tracking
(c) Indoor LBS
SAFETY
Ò DHS Geospatial Location Accountability and Navigation System for Emergency Responders (GLANSER)
(c) Indoor LBS
ECOSYSTEM
Location
Map
Ads
App
Map Server API
Location
Indoor Map
App
Content
Analytics
SOLUTION COMPONENTS
Store Inventory
(c) Indoor LBS
COMMERCIAL SOLUTION EXAMPLE: End-User gets an app with: Ò Recipes Ò Shopping List Ò Product Recommendations Ò Product Search Ò Store Map Ò Turn-by-turn Routing Ò Coupons/Offers
“This solution is another way that Schnucks can
help ensure every visit to our stores is a spectacular
shopping trip.”
Customer (Retail Store) gets: Ò Happy customers Ò In-store ad network Ò Fill brand’s need to connect with shoppers
(drive a product into shoppers’ shopping list) Ò Analytics
(c) Indoor LBS
CUSTOMER ADOPTION
BIO
Tristian E. Lacroix is the Managing Partner, VP Marketing & Business Development, at IndoorLBS, LLC. He has over 10 years of business development, marketing, and sales experience. He has worked for international Fortune 100/500 brands and is applying LBS technology to help them better engage with the consumer. IndoorLBS, LLC is a consulting company doing research, product & business development, and go to market related to location-aware technologies and solutions. [email protected]