For more digital developments in the Middle East, visit

www.slideshare.net/ictQATAR

Digital Digest Q2 2014

Instagram is the most popular social media service among Qataris and least used by Egyptians and Tunisians

68% 50% 49%

KSA UAE Egypt

Interaction with brands on Facebook during Ramadan is high

Saudi Arabia still has the largest Twitter population

Saudi Arabia alone accounts for 40% of the Middle East Twitter population

40%#KSA

UAE leads globally in �ber to the home penetration Ipsos �nds smartphone take-up in the Middle East is lowest in Egypt

79%

63%

KSA

72%

61%

UAE

6%

5%

Egypt

63%

36%

Lebanon

69%

49%

Kuwait

GCC more “network ready” than North Africa

North AfricaNetwork

GCCNetwork

Mobile and PC are nearly universal in Qatar

Majority of global smartphone growth will be in the developing world

Doha is the biggest sel�e-taking city in the Middle East

Ishtarate Arab product rating website /social network

allows users to rate the products they purchased online

Second-screening while watching the World Cup was high...

...as most devoted fans say they have posted opinions about the game live on social media

11 months is the average age children start using smartphones

Social Media

Technology

Digital Content

Global Stories

Airline tickets are the most purchased online products

dominates online retail

The 4 largest U.S. online rerailers in 2013 (based on worldwide online sales)

http://goo.gl/ivvmAB

Of people in the region prefer to do so via Facebook 4%6%9%

78%

AFRICA / MIDDLE EAST

2012

2013

or phone

36%

use laptops

13%

43% in Egypt, KSA and UAE “second screen”when watching TV

tablets

5%

Digital ads will increase but TV ads remain most prominent

Internet TV MobileDigital ads TV ads

Facebook aims to expand digital ads in the region

Facebook is the most preferred “social log-in” network in the region

39% 43%

VSNEWSSocial Media

Trust in social media as the most reliable news source ...

Qatar

Sel�es Doha

Qatar Tunisia Egypt

Developing World

Developed World