© 2018 Broadridge Financial Solutions, Inc. All Rights Reserved.
Sources: https://www.redcrowmarketing.com/2015/09/10/many-ads-see-one-day; Keypoint Intelligence-InfoTrends 2017; Broadridge consumer trends survey 2017; https://www.sparkcentral.com/blog/3-ways-to-drive-digital-innovation-in-your-contact-center; https://blog.hubspot.com/marketing/visual-content-marketing-strategy;https://www.ama.org/partners/content/Pages/why-customers-attention-scarcest-resources-2017.aspx; https://www.thinkwithgoogle.com/marketing-resources/data-measurement/marketing-analytics-data-challenges-opportunities; https://insidebigdata.com/2017/02/16/the-exponential-growth-of-data; https://www.forbes.com/sites/bernardmarr/2015/09/30/big-data-20-mind-boggling-facts-everyone-must-read; https://www.socialmediatoday.com/content/seven-touches-basic-marketing-principle-action; https://marketeer.kapost.com/customer-acquisition-versus-customer-retention
As Marketers, it’s harder than ever to reach customers, get their attention and drive desired behaviors.
We are surrounded by an unprecedented amount of content, channels, and data.
Content.Consumers are inundated with content, making it hard to stand out and separate your message from the noise.
Channels. Consumers have information coming at them on many different channels – and the number continues to grow.
Data. Content leads to an ever-increasing volume of data, which is a challenge to manage: accessing it from multiple sources, understanding what messages are impactful, measuring responses across each channel, and applying insights to determine what drives behavior.
The Solution. There is a communication that captures your customers’ attention: YOUR BILLS AND STATEMENTS.
Bills and statements offer tremendous marketing potential:
Since bills and statements are sent monthly, you can consistently message to your customers with relevant information, creating upsell, brand loyalty and engagement opportunities.
of marketing decision makers
struggle to access or integrate
the data they need
The size of the digital universe
is doubling every two years
Yet, less than 0.5% of all
data is analyzed and used
of consumers read their
bills and statements
Number of minutes consumers
spend each month reviewing their
bills and statements regardless
of the channel
Number of times consumers
need to see a message before
action is taken, making a monthly
touchpoint powerful
61% 2xevery two years .5%
less than
Number of channels
consumers use for accessing
transactional communications
10channels
97%
Number of times
consumers switch
between screens
21xan hour
13times
of consumers would like to see
personalized recommendations
on their bills and statements
The probability of selling to an
existing customer is 60-70%,
while the probability of selling to
a new prospect is just 5-20%
Existing customers are 50%
more likely to try new products
and spend 31% more when
compared to new customers
4minutes
Digital Marketing experts
estimate that most
Americans are exposed to
4,000 to 10,000
advertisements each day.
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of consumers use three
channels regularly
95%
of adults consume content
on multiple devices at
the same time
85%
39%
You become a part of your customers’ everyday lifewhen you deliver bills and statements to the channels
they are going to on a regular basis.
No other touchpoints deliver these results. Let’s talk about how you can get started. Call 1 (844) 364-4966 or visit broadridge.com.
31%50%
of consumers said it is important for me to be able to decide which channels my providers use to communicate with me
Incorporate personalized offers and information
Meet regulatory requirements
Measure responses and apply learnings to next month’s communication
Provide educational information
Add charts with data and analytics (e.g., usage history, investment performance over time)
83%
60-70%5-20%
