© 2018 Broadridge Financial Solutions, Inc. All Rights Reserved.

Sources: https://www.redcrowmarketing.com/2015/09/10/many-ads-see-one-day; Keypoint Intelligence-InfoTrends 2017; Broadridge consumer trends survey 2017; https://www.sparkcentral.com/blog/3-ways-to-drive-digital-innovation-in-your-contact-center; https://blog.hubspot.com/marketing/visual-content-marketing-strategy;https://www.ama.org/partners/content/Pages/why-customers-attention-scarcest-resources-2017.aspx; https://www.thinkwithgoogle.com/marketing-resources/data-measurement/marketing-analytics-data-challenges-opportunities; https://insidebigdata.com/2017/02/16/the-exponential-growth-of-data; https://www.forbes.com/sites/bernardmarr/2015/09/30/big-data-20-mind-boggling-facts-everyone-must-read; https://www.socialmediatoday.com/content/seven-touches-basic-marketing-principle-action; https://marketeer.kapost.com/customer-acquisition-versus-customer-retention

As Marketers, it’s harder than ever to reach customers, get their attention and drive desired behaviors.

We are surrounded by an unprecedented amount of content, channels, and data.

Content.Consumers are inundated with content, making it hard to stand out and separate your message from the noise.

Channels.  Consumers have information coming at them on many different channels – and the number continues to grow.

Data. Content leads to an ever-increasing volume of data, which is a challenge to manage: accessing it from multiple sources, understanding what messages are impactful, measuring responses across each channel, and applying insights to determine what drives behavior.

The Solution.  There is a communication that captures your customers’ attention: YOUR BILLS AND STATEMENTS.

Bills and statements offer tremendous marketing potential:

Since bills and statements are sent monthly, you can consistently message to your customers with relevant information, creating upsell, brand loyalty and engagement opportunities.

of marketing decision makers

struggle to access or integrate

the data they need

The size of the digital universe

is doubling every two years

Yet, less than 0.5% of all

data is analyzed and used

of consumers read their

bills and statements

Number of minutes consumers

spend each month reviewing their

bills and statements regardless

of the channel

Number of times consumers

need to see a message before

action is taken, making a monthly

touchpoint powerful

61% 2xevery two years .5%

less than

Number of channels

consumers use for accessing

transactional communications

10channels

97%

Number of times

consumers switch

between screens

21xan hour

13times

of consumers would like to see

personalized recommendations

on their bills and statements

The probability of selling to an

existing customer is 60-70%,

while the probability of selling to

a new prospect is just 5-20%

Existing customers are 50%

more likely to try new products

and spend 31% more when

compared to new customers

4minutes

Digital Marketing experts

estimate that most

Americans are exposed to

4,000 to 10,000

advertisements each day.

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of consumers use three

channels regularly

95%

of adults consume content

on multiple devices at

the same time

85%

39%

You become a part of your customers’ everyday lifewhen you deliver bills and statements to the channels

they are going to on a regular basis.

No other touchpoints deliver these results. Let’s talk about how you can get started. Call 1 (844) 364-4966 or visit broadridge.com.

31%50%

of consumers said it is important for me to be able to decide which channels my providers use to communicate with me

Incorporate personalized offers and information

Meet regulatory requirements

Measure responses and apply learnings to next month’s communication

Provide educational information

Add charts with data and analytics (e.g., usage history, investment performance over time)

83%

60-70%5-20%